惟平惟准 近知近仁——兼评山东工商学院校训

“惟平惟准,近知近仁”含义丰富,对于人生、市场乃至各类管理,都是一个极则。平准是平均、平衡、协调。平,有平衡、平和、平均、平等、太平、和平等意;准,有准的、准则、准绳、标准等意。知是智慧,仁是仁慈。“惟平惟准,近知近仁”要求思维处事讲究利用高标准力求平衡,自强不息。高标准就是大智慧、大仁义和大勇猛等品性,是高级人才的优秀素质。     

Industrial life cycles and learning curves: Interaction of marketing and production

The price-oriented experience curve has been widely utilized as a model to design marketing strategies. Yet, it is cost over which many firms exercise the most control. This article explores the cost-oriented learning curve in conjunction with the product life cycle model as joint strategy constructs. Implications of variations in the learning curve parameters are examined.     

Marketing versus public relations in selling nuclear power

All too often, the terminology and practices of public relations are used when marketing is what is really needed. This misapplication appears most often when a concept, an idea, or an intangible product is involved. Webster defines public relations as: relations with the general public through publicity; those functions of a corporation, organization, branch of military service, etc., concerned with informing the public of its activities, policies, etc., and attempting to create favorable public opinion.This definition implies a general, ongoing effort to supply information supporting the image of an organization. There is, however, a considerable difference between this kind of activity and the specific, overt process of marketing. This difference has been particularly apparent in attempts of public utilities to “sell” nuclear power plants. Utilities, of course, are monopoly suppliers and, as such, must seek a favorable image in the community. Thus, when public opposition to nuclear power plants mounted, many utilities responded with stepped-up public relations programs; the method they knew best. This article examines the experience of several utilities in locating nuclear plants and suggests how marketing techniques might be used in selling this intangible product.     

国债税收平滑路径、我国国债与税收关系背景和取向分析

本分析了税收平滑在我国的适用情况，通过我国国债和税收政策的演变和背景，我们认为税收平滑在我国一直没有存在的可能性，因此，当期不能简单地将国债增发和减税作为积极财政政策的两个互为补充手段。我国税收征收空间分析应侧重税收经济效应自身，财政税收政策的调整可平稳过渡为国债税收平滑路径的建立做准备。     

国民经济优先发展行业排序方法

为优化经济发展途径 ,筛选出经济中的优势行业给予重点支持 ,是宏观经济学的重要任务。本文首先应用统计学中的主成分分析法 ,针对湖北省情况 ,对国民经济 4 0个 1级行业进行排序 ,取得符合实际的结果 ,筛选出消费优势部门及生产优势部门。     

我国国家助学制度的问题分析与财政对策选择

国家助学制度是解决大学生入学机会公平的一种有效的手段,在我国已有50多年的历史,目前已形成了多元混合的制度体系,为我国教育改革和发展提供了前提条件,但也存在不足和缺陷。本文从我国国家助学制度现行状况入手,对存在的问题进行了剖析,提出了若干可行的解决建议。     

在西部民族地区完善财政生态补偿机制的对策建议

我国目前已经形成中央政府主导的对西部民族地区生态环境建设的财政补偿机制,但现行补偿机制具有很大的不稳定性、补偿不充足性、非长期高效性的特点,本文探讨如何为生态环境建设建立一种长效、稳定的兼容政府纵向和省区际间、流域间政府横向的财政补偿机制.     

National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

The integration of R&D and marketing in new product development (NPD) is an important contributor to NPD performance. Of the mechanisms developed to aid functional integration, many have been developed in western cultural environments and may not have applicability in other national cultural settings. Using a sample of NPD workgroup personnel in New Zealand (NZ), the western cultural environment, and Singapore, quantitative and qualitative data have been used to measure national culture and determine the applicability of different organization integration mechanisms. Results show key differences between the two samples, indicating a link between formalization, centralization, role flexibility and interfunctional climate mechanisms with the Hofstede dimensions of Power Distance, Masculinity and Uncertainty Avoidance of national culture. Managerial implications are that national cultural values and settings of the respondents are important when determining best integration mechanisms.     

Optimizing the credit term decisions in supply chain finance

We study a credit term determination problem in the context of a supplier-buyer supply chain. The supplier's credit term decision is simultaneously made with its production and inventory decisions, and most importantly, it is impacted by the buyer's order quantity. We present a new game-theoretic framework to model this problem, which captures the interaction between the supplier's credit term decision and the buyer's order decision in a multi-period setting. An exact method based on nonlinear programming is implemented to obtain the optimal solutions. We apply our methodologies on a real world case. The computational results show that our approach significantly outperforms the heuristics with fixed credit terms, and either a short or a long credit term can be sub-optimal for the supplier in profitability. Our work offers the first data-driven model and solution approach that assists purchasing and supply managers to make optimal dynamic credit term decision in conjunction with production, ordering and inventory decisions in a game-theoretic setting.