Non‐Recognition of Print Advertising: Emotion Arousal and Gender Effects

Research in the behavioral sciences has found that memory tends to be enhanced by exposure to emotion‐arousing stimuli. While this relationship is not fully understood, the linkage appears to be more pronounced for females than for males. While the majority of prior studies dealing with memory have relied on the use of visual stimuli in a clinical experimental setting, this research examined the impact on memory resulting from exposure to actual print advertisements of varying degrees of arousal‐producing content. Differences in the relationship between arousal and memory were explored for male and female participants. In general, females were found to exhibit higher memory levels than males. As a single combined group, subjects exposed to emotion arousing versus emotion neutral ad. stimuli exhibited no significant difference in memory. For the set of emotion neutral ad. stimuli, no difference in memory was found between sexes. However, retention was significantly higher for females than males for the set of emotion‐arousing stimuli. The study identifies opportunities for further applied memory research.     

消费者情绪对品牌信任的影响

本文运用实验研究的方法讨论了消费者情绪对品牌信任的影响及品牌熟悉度的调节作用,报告了两个实验研究的结果：基于情感信息模型,在消费者对品牌不熟悉的情况下,消费者的不同效价与不同评估类型的情绪,影响了消费者对品牌信任的评价;基于情感注入模型,品牌熟悉度调节了消费者情绪对品牌信任的影响。     

区域经济活动中地方政府行为的负外部性——兼论环北部湾(广西)经济区建设

在区域经济活动中,地方政府追求自身利益最大化的行为会产生明显的外部性。地方政府行为的负外部性与市场缺陷、政府理性、行政区划和政府职能等密切相关,它将妨碍经济资源在空间上的合理配置,影响区域经济一体化进程。努力克服地方政府行为负外部性,是提高地方政府行为效率,加快地方市场化建设步伐的重要手段,也是促进环北部湾(广西)经济区区域经济协调发展的重要内容。     

产品情感语意在工业设计中的特征及表现

在探讨产品语意功能表达及其在工业设计中的作用基础上,提出了产品情感语意的重要特征,指出情感语意的“象征性”与“指示性”特点是形成设计信息语言的主要表现方式,并就情感语意信息在工业设计中如何发挥作用提出了建议。     

综艺晚会中舞台灯光的设计与技巧

伴随着科学技术的发展,我国电视台的舞台灯光技术也越来越出色。在我们日常看到的电视节目中,大部分的特殊效果都是由"光"来完成的,可以说"光"是完成一系列的技术条件的最重要的手段。从电视直播的角度来看,无论是技术上,还是直播的效果上,都离不开"光"的重要作用,它是电视以及其他视觉艺术的重要源泉。没有"光"的话,电视将失去很多绚丽而迷人的舞台效果。本文就针对电视台在进行综艺晚会中舞台灯光的设计与技巧进行了探讨与分析。     

评房地产价格对国民经济的影响

房地产价格应当与居民的收入和经济发展水平相适应。房地产的价格过高无疑会使国民经济的发展受到严重阻碍。本文在深入分析房地产价格过高将不利于社会稳定、引起资源浪费、形成经济泡沫和引发金融风险等负面影响的基础上,提出稳定房价的相应调控对策。     

Reaching the boiling point: Consumers' negative affective reactions to firm-attributed service failures

While anger is the dominant affective reaction following service failure, little research focused on its potentially damaging effects. Our study examines the impact of anger and related negative affective states on evaluations and behavior following firm-attributed service failure. Gender's moderating role in shaping these consequences is also studied. Scenarios involving failures in a bank and a retail store are used. Overall, angry customers are less satisfied, give lower service evaluations, have higher perceptions of injustice, and give weaker ratings of corporate image. Angry customers also less likely spread positive word of mouth and more likely complain, exhibit negative repurchase intentions, and engage in third-party action. Related negative states differentially impact cognitive evaluations and post-purchase behavior with anger (rage) being the most important predictor in a bank (retail) setting. As the intensity of the negative affective state increases, customers more likely engage in effortful consequences. Gender of the customer and the service employee play minimal roles influencing evaluative and behavioral outcomes.     

金融自由化、非对称调整与新兴市场的金融危机

二战后,新兴市场经济(EMS)也存在广泛的金融抑制。抑制政策可能有短期增长效应;但本文理论模型显示,长期内,竞争机制会耗散金融租金,EMS实际增长率低于有保障和自然的增长率。70年代末期以来,EMS放松了金融规制。因价格调整快于数量调整、金融市场调整快于产品和劳动力市场,金融自由化产生负产出效应。负产出是基本的风险源。来自于金融、实际部门的任何冲击以及制度与政策失灵,都可能引发金融危机。抑制程度越深,负产出效应越大,人均产出越低,自由化过程中发生金融危机的概率也越大。本文使用25个国家1980～2001年的数据,以二元选择模型对上述假说进行实证检验。     

我国风险投资防稀释条款的应用及效用分析

当前,风险投资活动大多采用多轮投资的方式。如何在可能的后轮降价融资情况下保障自己的股份价值不被稀释,是防稀释条款的主要功能。但严厉的防稀释条款会对创业企业家造成损害,进而影响风险投资机构的利益。风险投资机构在设立防稀释条款时应避免设置完全棘轮条款,争取设置止损触发式期权和设置防稀释条款失效条款来激发创业企业家的创业激情;创业企业家则应争取设立＂持续融资＂条款和完善例外事项条款来抵消防稀释条款的消极作用。     

高校辅导员不良情绪行为的自我管理

受一些现实与心理因素的影响,部分高校辅导员对学生产生了一系列不良情绪与行为;这些不良情绪与行为会促使学生产生不良的自我概念。辅导员的不良情绪与行为的真正原因,是他们对诱发性事件不正确的解释与评价,即“不合理信念”。辅导员应学会自我诊断,挖掘不合理信念,合理自我分析,并培养情绪分析习惯,以实现辅导员对自身不良情绪与行为的自我管理。