Say yes to Facebook and get your customers involved! Relationships in a world of social networks

This article investigates the role of Facebook in the establishment of relationships between brands and their fans, extending the link between relationship marketing and online consumer behavior. We explore what drives a user to connect with a brand profile on Facebook, to participate and interact with the community, and to share content published by brands on their own personal walls. To understand this relationship, we employed both qualitative and quantitative research techniques. The qualitative study was based on in-depth interviews of online marketing specialists and on a focus group comprised of Facebook users who were brand followers. The quantitative study was based on a structured questionnaire, which gathered responses from 650 Facebook brand followers. Results show that while Facebook users are willing to connect to brands on Facebook, they do not seem to interact or to frequently share brand content themselves. As a consequence, brands must strategize to establish a relationship with their brand profile fans.     

Digital marketing and social media: Why bother?

Changes in consumer behavior require firms to rethink their marketing strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors. The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Based on a survey of marketing managers, this article shows that firms face internal and external pressures to adopt a digital presence in social media platforms. Firms’ digital marketing engagement can be categorized according to perceived benefits and digital marketing usage. To improve digital marketing engagement, marketers must focus on relationship-based interactions with their customers. This article demonstrates how some firms are already accomplishing just that.     

Consequences of deindustrialisation for globalisation: Insights for international business

Literature suggests many countries across the world are facing a growing political backlash against the consequences of deindustrialisation. Intensifying anti-globalisation sentiment associated with this backlash has important implications for international business. In the absence of empirical evidence, it is however unclear to what extent deindustrialisation has contributed to a recent slowdown in the rate of growth of globalisation. Considering the importance of this knowledge, this paper tests predictions in the literature that this slowdown has to some extent been caused by deindustrialisation (declining country shares of manufacturing’s output in gross domestic product). Granger and generalised method of moments findings suggest some support for these predictions. On the basis of the findings, it is argued that compensation should be prioritised for those that stand to lose due to deindustrialisation. Further research is also called for, to explore other ‘root’ causes of current anti-globalisation movements, and to address them, before consequences spill over into a post COVID-19 era of uncertainty for international business.     

How Do Social Norms Influence Parents’ Food Choices for Their Children? The Role of Social Comparison and Implicit Self-Theories

Despite the proliferation of healthier side items for children at fast food restaurants, many parents still do not make healthy choices for their children in this setting. The goal of this research is to identify the parents most likely to do so and develop an intervention to nudge these parents toward making healthier choices in retail outlets. Across four field studies conducted in a retail environment (i.e., locations of a fast food restaurant chain), the authors predict and find that parents with a high tendency to engage in social comparison and a malleable view of the self are most likely to conform to the norm in their parental social network. Given that the norm in the population studied is to order a less healthy side item (e.g., fries) versus a healthy side item (e.g., fruit), conforming results in significantly less healthy orders for the children of these individuals. The authors demonstrate that a social norm-based intervention designed to set a new healthy norm in this retail environment succeeded in increasing the overall proportion of parents that chose a healthy side item by over 29% by increasing the choice of healthy sides specifically for these individuals. The authors conclude with a discussion of implications for theory, retail managers, and policy makers.     

What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups

Local food is gaining increasing popularity among consumers due to its association with sustainable consumption. However, for a product to be commercially successful, such growing popularity should translate into high purchase intentions and positive associations with the product post-consumption. Although this success has not yet been reflected for local food consumption, research in this area has remained limited. The present study addresses this gap by examining the antecedents of brand love for both the local food distribution system and the local food it distributes. The study thus employs the stimuli-organism-response (SOR) theory, which indicates that certain environmental stimuli influence the consumers' internal state or organism and shapes their behavior, in turn. Specifically, this study uses altruism as the stimulus, supporting local producers, transparency, satisfaction with labeling, and desire for labeling as the consumers’ internal state (organism), and purchase intentions and brand love as the response. Cross-sectional data were collected from 2045 local food consumers associated with Facebook-based REKO (fair consumption) groups in Finland. Findings indicate that altruism is associated with internal state, i.e., desire for labeling, supporting local producers, and satisfaction with labeling. These variables, in turn, are associated with brand love for the local food distribution system. Furthermore, purchase intentions positively mediate the association of the four internal states with brand love.     

The young and the reckless: Social and physical warning messages reduce dangerous driving behavior in a simulator

Road accidents are mostly avoidable and young males seem to be the group most prone to adopt dangerous driving behavior. Many efforts have been made to specifically target this group using two different kinds of warning messages: social and physical warnings. The relative effectiveness of these warning messages has never been compared directly, and their direct effectiveness has never been assessed in a realistic driving simulator to observe possible immediate changes in behavior while driving. Fifty young Israeli drivers (27 women) performed a driving task in a life-size driving simulator before and after watching either a physical or a social warning message. We compared the subject's driving behavior in terms of collisions, speed excesses, and non-compliance with traffic lights before and after watching the warning videos. We show that physical and social warning messages both had an immediate positive influence on reckless driving behavior in a realistic driving scenario, and that viewing the social video had a greater impact on men than on women. Our results indicate that both kinds of warning messages are effective in immediately reducing reckless driving behavior, but that publicity campaigns targeting specifically young males would benefit from developing social warning messages.     

PPP项目社会资本参与度低的原因及对策分析

目前我国社会资本参与PPP项目的参与度较低,参与的社会资本中,也主要集中在公有资本,社会资本参与PPP项目的意愿并不强烈。从目前我国PPP项目发展的现状为出发点,对社会资本参与情况进行分析,剖析社会资本参与度低的原因,并针对发现的问题提出创新管理模式、降低风险、提升民企能力以及完善退出机制几个角度的建议,以期能够推进我国PPP项目回归公私合作的本质,焕发民营企业的生机和活力。     

Integrative Social Contracts Theory: Hype over Hypernorms

Applying social contract theory to business ethics is a relatively new idea, and perhaps nobody has pursued this direction better than Thomas Donaldson and Thomas W. Dunfee. Their "Integrative Social Contracts Theory" manages to combine culturally sensitive decision making capacities with trans-cultural norms by setting up a layered system of social contracts. Lurking behind their work is a concern with the problems of relativism. They hope to alleviate these problems by introducing three concepts important to the ISCT: "authentic norms," which clarify culturally specific norms, "priority rules," which determine the rules of engagement when authentic norms clash, and "hypernorms," which measure the value of authentic norms against a thin set of universally upheld values. This paper traces the genealogy of these hypernorms and challenges their value for the ISCT. It argues that well-conceived priority rules can do everything hypernorms can, and can do so more simply.     

Reconciling Rules and Principles: An Ethics-Based Approach to Corporate Governance

In this paper, we consider the nature of recent corporate abuses both in the U.S. and in Europe, and how globalization has had an impact on amplifying their consequences. We discuss the rules-based and principles-based remedies that have been proposed in each region, respectively. With a focus on the U.S. Sarbanes-Oxley Act (SOA), we examine the principles forwarded by this act, and how it addresses those principles with specific rules and governance mechanisms. Invoking Integrative Social Contracts Theory (ISCT), we conclude with a reconciliation of the principles and rules-based approaches to corporate governance as suggested by theory.     

社会保障政策与就业联动的实证分析

在全面梳理现行社会保障政策的基础上,采用实证分析的方法,对社会保障同就业、失业之间的相关关系进行定量分析,指出现行社会保障政策与促进就业之间的不协调,揭示我国近年来就业增长降低与社会保障费率升高之间的数量联系,进而提出完善社会保障政策设计的建议.