Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture

This field study examined how customer-employee interactions are affected by the congruency between an employee's gender and the perceived gender image of the consumption context in one of the most gender equal cultures in the world (Scandinavia). Mystery shoppers had a service encounter with an employee across a set of physical commercial settings that were classified according to their gender image. The mystery shoppers noted the gender of the employee, provided employee evaluations, and indicated word-of-mouth (WOM) ratings. Shoppers who had a gender congruent service encounter (e.g., a female employee in a “feminine” consumption context) reported more favorable employee evaluations and WOM ratings than shoppers who had a gender incongruent service encounter (e.g., a female employee in a “masculine” consumption context), with the impact of gender congruency on WOM ratings mediated by employee evaluations, particularly with respect to competence inferences. These findings highlight the ethical dilemma of a positive gender congruency effect, as it can generate superior consumer responses but also risks resulting in gender occupational segregation.     

Visual complexity of eco-labels and product evaluations in online setting: Is simple always better?

Noticeable and comprehensible eco-labels are needed to promote sustainable products. So far, researchers have mostly studied consumers' evaluations of eco-labels, without analyzing eco-label's visual complexity. Through two experimental studies this paper proposes that consumers' evaluations of sustainable products increase when zoom-in feature provided in online stores, and they are labelled through eco-labels that have high design and low feature complexity due to increased perceptual fluency. The findings demonstrate that while design complexity increases consumer product evaluations due to increased perceptual fluency, feature complexity increases - instead of decreases – consumers' evaluations due to conceptual – and not perceptual – fluency. Consequently, it is advised to design and adapt eco-labels easy-to-understand, visually eye-catching and highly visible (i.e., in large size) to enhance ease of processing and increase product evaluations.     

我国加工贸易污染排放实证分析

目前我国还没有针对加工贸易污染排放的专门统计,但由于制造业与污染排放密切相关,而加工贸易主要在制造业,因此通过对加工贸易出口与工业废水、废气和固体废物从1995年至2007年的相关数据进行实证分析发现,经济增长、加工贸易与环境污染存在长期的正向协整关系,而经济增长与加工贸易是环境污染的主要原因,环境政策与污染的协整关系为负而且与各污染排放指标互相影响,在减少污染方面表现出持久性和有效性。     

外资主导下的产业集群演化分析

从动态看,外资主导下的产业集群一般经历"形成"、"成熟"和"分化"阶段。广东东莞加工贸易集群在经历了上世纪90年代形成、本世纪初前6年的成熟后,目前正遭遇发展的困境。其原因主要有:国家宏观政策调整、资源约束与成本压力加大;集群内企业自主技术、自有品牌缺乏,产品处在国际分工的价值链低端;集群地域植根性差;企业孵化和创新能力较弱等。产业集群部分企业外迁、倒闭,可能也是其向较高端转型升级的机遇。产业集群应考虑选择具有持续动力的内源性资本扩张策略,政府应为其转型升级设计方向并提供政策支持,实现市场战略从"二头在外"向"一头在外"转变。     

Is brand alliance always beneficial to firms?

In this research, we develop a fresh analytical model to examine the impact of brand quality on the firms’ performances when two firms selling substitute products form a brand alliance. Our results indicate that when two products have equal brand qualities, brand alliance is always a beneficial strategy for two firms to employ. However, when two products have different brand qualities, brand quality differential shows a positive relationship with the profit of the firm with the low-quality brand but demonstrates a negative relationship with the profit of the firm with the high-quality brand in the brand alliance. Our results also show that brand quality differential has a greater effect on the profit of the firm with the high-quality brand than on that of the firm with the low-quality brand. In addition, we find that brand alliance becomes much more valuable to the firm with the high-quality brand when the brand quality differential decreases, but the value of brand alliance has a concave relationship with the profit of the firm with the low-quality brand when the brand quality differential increases.     

我国高比例加工贸易引发的思考

我国已经成为世界第三大贸易国,但在根据原产地规则计算的进出口总额中,加工贸易的比例正迅速增加,本文从进出口贸易的统计数据出发,指出这一现象源自外商投资企业贸易额占我国贸易额的高比例以及其自身贸易方式中加工贸易的高比例,分析了这种外商投资企业主导进出口贸易,且以加工贸易为主的格局对我国经济的短期和长期影响,就我国今后吸引外资的方向和国内企业的发展做了进一步探讨。     

广东加工贸易企业转型升级发展战略

加工贸易是推动广东经济增长的重要力量,由于全球金融危机等原因,广东加工贸易所依赖的外部环境发生了较大变化,广东加工贸易企业依靠劳动力要素的比较优势已不能适应经济发展的需要,必须通过提高产品的技术含量,提升产品的附加值,延长产业链,优化加工贸易产业结构等途径转型升级以取得竞争优势,提升广东加工贸易企业的国际竞争力。     

The moderating influence of style of information processing on media perceptions and information exposure

This study investigated the extent to which style of information processing relates to media perceptions and information exposure. The results showed that visually oriented individuals were more favourably predisposed to the television medium and reported greater exposure to this medium than verbally oriented individuals. Verbally oriented individuals reported greater exposure to print media information than did visually oriented individuals. An exploratory interaction hypothesis between information processing style and gender was not supported. The implications of these results and future research directions are discussed.     

Strategies to offset dissatisfactory product performance: The role of post-purchase marketing

This research examines the role of post-purchase recovery initiatives in offsetting the negative effect of a dissatisfactory product experience. Experiment 1 explores the effect of counterfactual thinking, a mental simulation process of reflecting upon past events and generating alternative possible outcomes, on product evaluations after an individual experiences a negative purchase outcome. Experiment 2 builds on these findings and shows how customer surveys can be used as tactical tools to boost post-purchase product evaluations. The results indicate that post-purchase marketing efforts, such as customer surveys, can engage consumers in counterfactual thinking and positively affect their product evaluations.     

雷达杂波谱参量估计及其在自适应滤波中的应用

本文结合自适应滤波技术在地面监视雷达信号处理中的工程应用,提出一种利用自相关法实时估计杂波谱参量,并根据统计参量自适应控制滤波器的方法.采用门限判决法,改善了杂波空域分布不均匀和目标引入对杂波谱参量估计带来的误差.文中特别对自适应滤波技术的实际工程应用问题进行分析讨论.经理论分析和计算模拟论证了该方法的正确性和可行性.最后结合工程实践,给出采用TMS32020数字信号处理器实现杂波谱参量估计和自适应控制滤波器的方案设想.