广东加工贸易企业转型升级发展战略

加工贸易是推动广东经济增长的重要力量,由于全球金融危机等原因,广东加工贸易所依赖的外部环境发生了较大变化,广东加工贸易企业依靠劳动力要素的比较优势已不能适应经济发展的需要,必须通过提高产品的技术含量,提升产品的附加值,延长产业链,优化加工贸易产业结构等途径转型升级以取得竞争优势,提升广东加工贸易企业的国际竞争力。     

从我国外部经济失衡看加工贸易发展战略的调整

入世以来,我国加工贸易取得了长足的发展,与此同时,我国外部经济失衡愈来愈严重．这两者之间应该存在某种关联。本文通过分析认为,外国直接投资主导了我国的加工贸易,我国加工贸易的发展进一步强化了外商投资于该领域,直接导致经常项目和资本项目的双顺差和外汇储备规模的不断扩大。我国外部经济失衡,给我国加工贸易发展战略的调整提供了一个现实、有益的视角。     

改革开放30年我国农村建设成就——一个综合评价模型及其应用

首先,对改革开放30年来农村建设的实践进行了阐述。接着,运用层次分析法建立了综合评价模型,并对农村建设进行了实证分析。最后得出,改革开放之后,农村建设取得了巨大的成就。这个时期的农村建设大致可以分为两个阶段,在第一个阶段农村建设主要是由于农业发展和农村和谐建设带动的,而在第二个阶段农村建设则主要是由于农民素质提高拉动的。     

A comparison of citizen and “expert” preferences using an attribute-based approach to choice

This paper explores whether expert judgements can be taken as a proxy for citizen preferences for determining investment strategies for public goods. As an illustration, we focus on the provision of Public Rights Of Way (PROW) by Local Government Authorities in England. These provide rights of passage over property to those other than the owners, and little information is available on the welfare effects of changes in the provision and use of PROW. Given limited funds, reliance on expert judgement could be a cost effective alternative for decision-making compared with stated preference surveys of citizens. Two methods are compared. The Analytic Hierarchy Process (AHP) is used to elicit expert judgement to proxy citizen preferences for different attributes of PROW. The Choice Experiment (CE) technique is then used to derive preferences directly through personal interviews with citizens. Overall it was found that judicious use of AHP by experts can, in this instance, be used to represent citizen views. However, this result may not be easily generalisable to other settings.     

外资主导下的产业集群演化分析

从动态看,外资主导下的产业集群一般经历"形成"、"成熟"和"分化"阶段。广东东莞加工贸易集群在经历了上世纪90年代形成、本世纪初前6年的成熟后,目前正遭遇发展的困境。其原因主要有:国家宏观政策调整、资源约束与成本压力加大;集群内企业自主技术、自有品牌缺乏,产品处在国际分工的价值链低端;集群地域植根性差;企业孵化和创新能力较弱等。产业集群部分企业外迁、倒闭,可能也是其向较高端转型升级的机遇。产业集群应考虑选择具有持续动力的内源性资本扩张策略,政府应为其转型升级设计方向并提供政策支持,实现市场战略从"二头在外"向"一头在外"转变。     

Decision of the General Administration of Customs concerning Amending the Measures of the Customs of the People's Republic of China for the Supervision of Processing Trade Goods

For the purpose of adapting to the changes in processing trade and regularizing the relevant business of processing trade,the General Administration of Customs has decided to make the following amendments to the Measures of the Customs of the People's Republic of China for the Supervision of Processing Trade Goods (Decree No.13 of the General Administration of Customs,hereinafter referred to as the Measures):     

我国加工贸易区位分布及其优化的研究

本文从我国东中西部、三大经济圈和各省份等三个角度分析了20世纪90年代中期以来我国加工贸易区位分布及变迁的特征;然后归纳了影响加工贸易区位分布及其变迁的主要因素;最后,从协调区域经济发展的角度出发,提出了优化我国加工贸易区域布局的对策。     

高技术企业创新成功要素战略选择

随着经济全球化和新工业的发展,企业高技术创新在国家乃至全球经济增长中的贡献度日益提高。为了适应这种新的发展态势的需要,进而为提高我国企业的高技术创新能力提供制度保障和技术基础,有必要对高技术创新过程产生影响的因素进行评价,以确定各因素的影响作用的大小。本文对促使高技术创新成功的若干要素采用层次分析法进行评价,以有助于优化高技术创新战略的选择。     

The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes

A well-designed logo can assist destination marketers in the development of destination identity and image, and yet the factors that contribute to an effective destination logo are poorly understood. Thus, this study aims to explore how typefaces influence the effectiveness of logos of destinations with differing stereotypes. By conducting four scenario-based experiments with different experimental stimuli, this study has revealed a congruity effect between logo typeface and destination stereotypes. Specifically, linking logos with handwritten typefaces with warm destinations, and machine-written typefaces with competent destinations can elicit more favorable attitudes and stronger travel intentions toward those destinations (Study 1). The results further showed that the congruity effect on tourists’ travel intentions is sequentially mediated by processing fluency and attitude (Studies 2a, 2b) and is attenuated for tourists with high needs for cognition (Study 3). This research also offers practical suggestions for destination marketers around the design of effective logos.     

What's in a logo? The impact of complex visual cues in equity crowdfunding

Visual cues are pervasive on crowdfunding platforms. However, whether and how low validity visual cues can impact the behavior of backers remains largely unknown. In this article, we propose a disfluency-based heuristic framework for understanding the influence of low validity visual cues on equity crowdfunding platforms. Drawing on processing fluency theory and visual heuristics, we propose that backers often automatically process visual cues, and that the subjective experience of ease/difficulty with which backers perceptually process low validity visual cues serves as a heuristic and informs their perceptions of early-stage entrepreneurial ventures. We test our propositions focusing on logos (low validity visual cues that are particularly salient and ubiquitous on equity crowdfunding platforms) and logo complexity (a fundamental characteristic of logo design and established antecedent of processing disfluency). We contend that logo complexity can be interpreted by backers as a signal of venture innovativeness because more (vs. less) complex logos are more difficult to process, and thus, feel less familiar and more unique, original, and novel to backers. Since backers often value innovativeness, we further contend that logo complexity can positively impact backers' funding decisions. We find support for our framework and propositions using a multimethod approach comprising three studies: one survey, one field study, and one experiment. Theoretical contributions and managerial implications are also discussed.