基于SWOT分析的茅台营销策略研究

茅台酒的发展历程,也是我国酒文化的发展历程,在不断的传承和发展中逐渐形成了茅台酒特有的口感和独特的文化品牌价值,更为其赢得了国酒的美誉,雄踞高档白酒的顶端。通过对茅台进行SWOT分析,可以发现茅台发展也面临一定的挑战,基于4P战略为茅台提出营销策略。     

基于3G技术下的高校掌上数字图书馆的应用探索

在对诠释3G以及掌上数字图书馆概念的基础上,分析了3G技术对掌上数字图书馆高校受众的影响,探讨了在3G技术支持下的高校掌上移动数字图书馆的发展前景及其服务方向与趋势。     

3DMAX中基础灯光运用方法探讨

灯光类型在3DSTUDIOMAX中可提供以下六种灯光:环境光、散射光、目标定向光、自由定向光、目标聚光灯、自由聚光灯、太阳光。三维动画中灯光设计的步骤,确定摄影机的机位及机位运动的路线这是灯光设置的前提,根据机位及运动来确定光位照射范围。     

三维地下空间信息系统应用综述

探讨三维空间信息系统在城市规划以及国民经济建设中的应用。     

A preliminary comparative analysis of 3D body scanner,manually taken girth body measurements and size chart measurements

In an attempt to provide a technological solution to the influx of cheap imports in South Africa and bridging the technology divide between Africa and the rest of the world, the Council for Scientific and Industrial Research procured a three‐dimensional body scanner from the Textile and Clothing Technology Corporation, in the US. The pilot study was aimed at introducing the technology to the South African consumers, and to compare the scanned data with the manually taken measurements. A convenience sample of 56 females in South Africa was interviewed using a structured questionnaire. Interviews were used to capture views on acceptance of the technology, prior to being scanned. Scanning garments made from a stretchy fabric were designed and sewn in four sizes of small, medium, large and extra large. A covariance, one sample t‐test and paired t‐ tests were used for data analyses. Almost all respondents felt comfortable with the designed scanning garments and the scanning process. The scanner measurements were generally more numerical in value than the manual measurements for a body part as expected, although the disparity was on the higher side than expected. The discernible difference between means of scanned data and standard values in the currently used sizing charts highlighted the long overdue need to update the sizing charts using a national anthropometric database generated locally.     

基于QualNet的战术数据链三维动态仿真

基于QualNet仿真软 件设计并实现了战术数据链在模拟环境下的三维动态仿真。将战术数据链仿真拓展到三维空 间,加入目标的机动性因素,给出了三维仿真的动态模型及其满足的更普遍关系式,具有一 定的参考价值和指导意义。     

Bailout uncertainty in a microfounded general equilibrium model of the financial system

This paper develops a micro-founded general equilibrium model of the financial system composed of ultimate borrowers, ultimate lenders and financial intermediaries. The model is used to investigate the impact of uncertainty about the likelihood of governmental bailouts on leverage, interest rates, the volume of defaults and the real economy. The distinction between risk and uncertainty is implemented by applying the multiple priors framework to beliefs about the probability of bailout.Results of the analysis include: (i) An unanticipated increase in bailout uncertainty raises interest rates, the volume of defaults in both the real and financial sectors and may lead to a total drying up of credit markets. (ii) Lower exante bailout uncertainty is conducive to higher leverage, which in turn raises moral hazard and makes the economy more vulnerable to expost increases in bailout uncertainty. (iii) Bailout uncertainty affects the likelihood of bubbles, the amplitude of booms and busts as well as the banking and the credit spreads. (iv) Higher bailout uncertainty is associated with higher returns’ variability in diversified portfolios and higher systemic risks, (v) Pre-crisis expansionary monetary policy reinforces those effects by inducing higher aggregate leverage levels. (vi) The larger the change in bailout uncertainty and the change in aversion to this uncertainty, the stronger the pre-crisis buildup and the deeper the ensuing crisis.A central policy implication of the analysis is that the vaguest is bailout policy prior to a crisis, the lower is the magnitude of investments destroyed or missed due to errors in evaluating bailout and other intervention policies. On the other hand, the clearer is bailout policy upon the eruption of a crisis, the smaller the contraction of credit and the destruction of investment activity.     

Commodity prices and BRIC and G3 liquidity: A SFAVEC approach

This paper investigates the influence of liquidity in the major developed and major developing economies on commodity prices. Liquidity is taken to be M2. A novel finding is that unanticipated increases in the BRIC countries’ liquidity is associated with significant and persistent increases in commodity prices that are much larger than the effect of unanticipated increases in G3 liquidity, and the difference increases over time. Over 1999–2012 BRIC liquidity is strongly linked with global energy prices and global real activity whereas G3 liquidity is not. The impact of BRIC liquidity on mineral and metal prices is twice as large as that of G3 liquidity. Granger casualty goes from liquidity to commodity prices. BRIC and G3 liquidity and commodity prices are cointegrated. BRIC and G3 liquidity and global output and global prices are cointegrated. We construct a structural factor-augmented error correction (SFAVEC) model.