Structural effects of cognitive and affective reponses to web advertisements,website and brand attitudes,and purchase intentions: The case of casual-dining restaurants

This study investigates the structural relationships among responses to website advertisements, website attitudes, brand attitudes, and purchase intentions in the case of web advertisements for casual-dining restaurants. Responses toward advertising (Rad) factors were categorized as cognitive responses and affective responses. The SEM model in LISREL was used to examine the interrelationships among the proposed hypothesized constructs. Several empirical results were obtained. First, Rad had a positive effect on website attitudes. Second, website attitudes had a positive effect on brand attitudes. Third, brand attitudes had a positive effect on purchase intentions. Finally, some discussion and implications of the study are provided.     

ERP中固定采购提前期矛盾的一种管理解决方法

采购提前期的确定是确保ERP核心部分MRP有效运行的重要前提之一，也是MRP实施过程中比较棘手的问题。MRP固定提前期的使用，又带来各种问题和矛盾，使得ERP的运行结果无法应用。基于技术的柔性提前期的应用．也因提前期数据难以确定，而不能从根本上解决这些问题。本文作者通过深入研究和实践经历．提出一种通过管理变革的措施，使得这一问题得到有效解决。     

Determinants of consumers’ aesthetic responses to Point‐of‐Purchase materials

The four‐dimensional nature of the Kaplans’ model of aesthetic response to images was tested on Point‐of‐Purchase (POP) material. It was found that only two robust dimensions emerged in the analysis, Clarity and Mystery. These however, had a significant influence on the subjects’ rating of the POP’s attractiveness. Path analysis suggested each of these dimensions was independent of the other. The implications of the findings are discussed and possible future areas of research identified.     

消费者的CSR-CA观念及其对CSR与购买意向关系的影响研究

实证研究表明，在企业社会责任（CSR）与企业能力（CA）关系方面，绝大多数消费者持相互促进（Win—Win）观念而不是相互对立（Trade—off）观念。进一步研究显示，同样是持Win—Win观念的消费者，程度不同，对CSR与购买意向关系有不同的影响：持强CSR—CA相互促进观念的消费者与持弱CSR—CA相互促进观念的消费者对CSR水平较高和一般的企业生产的产品的购买意向没有显著差异，但对于CSR水平较低的企业生产的产品，前者的购买意向显著低于后者。     

Examining differences in consumer reactions to partitioned prices with a variable number of price components

Partitioned pricing is a tactic in which a seller presents multiple prices for a single product or service instead of one, all-inclusive price. This research investigates effects of partitioned prices containing a variable number of price components, under varying levels of seller trustworthiness, and with or without the presentation of the total price. The results indicate that partitioning into a large number of price components, relative to a small number of price components, negatively affects perceived fairness and purchase intentions for less trustworthy, but not more trustworthy, sellers when the total price is not presented. However, partitioning into a large number of price components positively affects fairness and purchase intentions, regardless of seller trustworthiness, when the total price is presented. The research also examines effects of partitioning on price estimation and recall.     

CSR报告对消费者评价及购买意向影响的实证研究

消费者是企业重要的利益相关者,也是企业社会责任报告的关键沟通对象之一。本文通过实证研究发现,无论是在有丑闻还是无丑闻的情形下,企业社会责任报告的发布均能显著提高消费者对企业社会形象的评价;在无丑闻的情形下,企业社会责任报告的发布能显著增强消费者对企业产品的购买意向,而在有丑闻的情形下,对购买意向的影响相对较弱。     

商业企业中运用JIT理论的采购模式研究

JIT及时管理对商业企业的采购管理提出了新的挑战,企业需要改变"为库存采购"的传统管理模式,提高柔性和市场响应能力,加强与供应商的信息联系,建立与供应商的新的合作模式.目前商业企业运用JIT管理方法比较滞后,尤其是在商品采购运作上.JIT理论的采购模式在商业企业中的合理运用,有利于降低商业企业的采购成本,提高商业企业物流配送效率,加快信息化建设的进程,最终实现商业企业的高效益并走上良性发展的道路.     

外汇储备剧增导致的货币政策困境

外汇储备是体现和制约货币政策有效性的重要因素。根据“三元悖论”,中国政府为确保汇率稳定,同时实现资本准自由流动,必定要以牺牲货币政策独立性为代价。外汇储备超常增长、大量外汇占款导致央行货币政策的实施陷入被动和效果趋弱的困境,给宏观调控政策的选择提出更加复杂的难题。基于此现状,本文对该困境形成的原因和不利影响加以分析,尝试寻求解决办法。     

The covariates of regularity in purchase timing

An examination of the timing of consumers' purchases for coffee reveals that consumers vary a great deal in terms of the regularity of their purchasing behavior. Some consumers make purchases at seemingly random time intervals, while others purchase at highly regular intervals. The measurement of regularity in purchase timing, as well as the identification of its covariates, is important in many contexts such as modeling purchase incidence and sales forecasting. We measure the degree of regularity among a sample of coffee purchasers and identify several consumer characteristics that vary with the degree of regularity in purchase timing. Results show that regularity in purchase timing is related to brand loyalty, store loyalty and deal proneness, as well as to certain pattern of routinization by the households, and that regularity may be used, along with other aspects of purchase behavior, to provide a basis for market segmentation.The authors wish to acknowledge the support of Information Resources Inc. for providing the data, and are grateful to Professor Jane T. Landwehr, University of Delaware, for her help.     

浅谈我国房地产政策——以房价的过快上涨所引发的思考

我国近些年来经济突飞猛进的发展,其背后房地产对CDP的拉动功不可没,特别在金融危机中,大幅拉动内需,成为我国实体经济的支柱产业,但随着需求增大,房价节节攀升,购房困难成为百姓实现小康生活的头号难题。本文就房价过高产生的原因,以及如何看待我国的房地产政策谈了几点看法,并针对高房价提出了几点对策建议。