科学提升中国金融业“走出去”品质——兼论推进人民币理性国际化的路径选择

文章认为中国走出去分为三个层次,一是产品走出去,二是企业走出去,三是金融走出去。金融走出去最关键的是人民币走出去,即实现人民币的全球化。在后危机时代,金融是实现战略转型的重要手段,而且是提升我国走出去品质的战略抓手。我们要真正提升金融走出去品质,一要优化金融走出去的载体结构,做大做强金融机构;二要优化金融走出去的产品结构,提升金融知识产权状态;三要提高人民币的社会主义运用水平,科学推进人民币理性国际化。     

近十年国内民间信仰的人类学研究概况——以社区研究方法为例

本文总结了近十年来民间信仰社区研究方法的三个主要特点,认为西部地区的研究尚待大规模开发。功能主义一直以来是中国民间信仰研究的重要理论范式,笔者基于这一理论梳理了民间信仰所具有的四个基本社会功能,并罗列了民间信仰研究的主要内容,及社区方法所具有的优势。     

从《氓》谈起——女性解放道路之反思

由于受封建思想的束缚。“男尊女卑”的观念深深扎根在人们的心里。从古至今，许多人都为女性解放而做出努力，可人们在女性解放的道路上却逐渐走向误区，盲目的追求男女的绝对平等。当代女性必须首先培养一个健全的自我意识，方可争取彻底的解放。     

106例药品不良反应报告分析

目的：探讨患者发生药品不良反应（ADR）的特点,加强ADR监测,促进临床合理用药。方法收集惠州市中医医院2014年通过广东省药品不良反应管理平台报告ADR监测网的106例ADR报告,对患者的年龄、性别、给药途径、药物联用情况、ADR累及器官或系统及临床表现等方面进行分类统计和分析。结果106例ADR报告中,患者年龄最小3岁,最大85岁,其中以大于50岁的患者居多,共57例,占53.7%;发生ADR患者的主要给药途径为静脉滴注;涉及药品共9类,以使用抗感染药品出现ADR最多见,中药制剂次之;两药联用最多见,占51.9%;主要以皮肤及其附件损伤为主,共27例,占25.5%;消化系统、神经系统次之;治疗后56例患者治愈,50例好转。结论由于ADR的发生与多种因素相关,存在一定的不可预见性,因此临床需提高对ADR的重视程度,加强对ADR的监测与报告,减少ADR的发生,保障临床用药安全。     

“中国梦”之于大学生思想政治教育的启示

随着社会的发展、时代的进步,在经济社会与文化社会都逐步改革和完善的今天,当代大学生的思想政治教育也发生了不可忽视的变化。“中国梦”是以全面建成小康社会、建成富强民主文明和谐的社会主义现代化国家为主要奋斗目标的国民梦想。因此,将“中国梦”融入到大学生思想政治教育中,提高大学生思想政治教育的针对性和实效性,确保大学生树立正确的人生观、价值观、世界观,正是当前高校思想政治教育的一项重大课题。     

The Mediating Role of Anticipated Guilt in Consumers’ Ethical Decision-Making

In this paper, we theorize that the anticipation of guilt plays an important role in ethically questionable consumer situations. We propose an ethical decision-making framework incorporating anticipated guilt as partial mediator between consumers’ ethical beliefs (anteceded by ethical ideology) and intentions. In the first study, we compared several models using structural equation modeling and found empirical support for our research model. A second experiment was set up to illustrate how these new insights may be applied to prevent consumers from taking advantage of the seller. Results showed that enhancing the anticipation of guilt (by making the interpersonal consequences of the unethical act more salient) increased consumers’ ethical intentions, controlling for ethical beliefs. Together these two studies might have important theoretical and managerial contributions.Sarah Steenhaut is research assistant and doctoral candidate at Ghent University, Faculty of Economics and Business Administration, Research Center for Consumer Psychology and Marketing (Belgium). Her research interests lie in the area of ethical aspects and marketing, more specifically, consumers’ ethical beliefs, attitudes and behavior. She has recently published in Journal of Business Ethics.Patrick Van Kenhove is Professor of Marketing at Ghent University, Faculty of Economics and Business Administration, Department of Marketing (Belgium). He has recently published in Journal of Business Ethics, Psychology & Marketing, Journal of Retailing, Advances in Consumer Research, Journal of Economic Psychology, Journal of Health Communication and The International Review of Retail, Distribution and Consumer Research.     

E-mail Advertising in Syria: Assessing Beliefs,Attitudes, and Behaviors

The present study aimed at assessing Syrian consumers' beliefs regarding, attitude, and behavioral responses toward e-mail advertising and investigating the relationships among those variables. A cross-sectional survey was conducted and it yielded 273 valid responses. The proposed model was analyzed and tested using a structural equation modelling approach. Our findings showed that both informativeness and entertainment beliefs positively predicted Syrian consumers' attitudes toward e-mail advertising. Additionally, attitude was found to fully mediate the relationship between beliefs regarding and behavioral responses toward e-mail advertising.     

An Empirical Investigation of the Relationships between Ethical Beliefs, Ethical Ideology, Political Preference and Need for Closure

An analysis is presented of the relationships between consumers ethical beliefs, ethical ideology, Machiavellianism, political preference and the individual difference variable "need for closure". It is based on a representative survey of 286 Belgian respondents. Standard measurement tools of proven reliability and robustness are used to measure ethical beliefs (consumer ethics scale), ethical ideology (ethical positioning), Machiavellianism (Mach IV scale) and need for closure. The analysis finds the following. First, individuals with a high need for closure tend to have beliefs that are more ethical as regards possible consumer actions, and score higher on idealism and lower on Machiavellianism, than those with a low need for closure. Second, a correlation exists between political preference and ethical beliefs. Third, a significant relationship exists between ethical ideology and political preference for the two largest political parties. Fourth, individuals with a high and low need for closure have different political preferences for right-wing and left-wing parties.     

绿色产品与广告诉求匹配效应的理论分析与实证检验

绿色产品与广告诉求之间的匹配关系成为当前绿色营销课题中的核心问题。理论分析得出,对于自利型绿色产品,理性诉求对消费者的广告态度和购买意愿的影响更为积极,而对于利他型绿色产品,情感诉求表现的更为积极。实验结果充分证明了两个理论假设。