文学的世俗化与消费时代的审美出路

新时期文学逐渐疏离了传统经典话语所构建的急功近利的政治色彩,从世俗出发,消解宏大叙事,塑造出一批亲切可信的凡夫俗子形象,具有鲜明的世俗性。文学抹平了艺术与生活的最终界限。要正视当下文学的缺失,弘扬时代精神和人的崇高理想,体现对人性善恶的反思和自我灵魂的拷问,以直面存在的方式恢复人应有的道义和责任。     

Assessing Google Cardboard virtual reality as a content delivery system in business classrooms

In the past, researchers have explored virtual reality (VR) as an educational tool primarily for training or therapeutic purposes. In this research, the authors examine the potential for using Google Cardboard VR in business classrooms as a content delivery platform. They specifically investigate how VR (viewing a 3-dimensional, 360° video) differs from the traditional flat-screen (FS) format (viewing a 2-dimensional video [e.g., iPod (Apple, Cupertino, CA)]) as a teaching tool to deliver video-based content. The results demonstrate that participants in the VR condition (vs. the FS condition) rated their enjoyment and interest to be higher. However, the Google Cardboard VR platform was not superior to the iPod FS format in its content delivery with respect to novelty, reliability, and understandability.     

Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective

As the use of technological features is becoming more common in digital retailing, retailers have adopted augmented reality (AR) solutions to help consumers browse their products. This study examines dimensions of perceived interactivity after experiencing shopping with AR and investigates the relationships between perceived interactivity and mental imagery and between mental imagery and other consumer responses in a mobile shopping context. A total of 302 female online consumers in South Korea participated in a survey. After shopping cosmetic products with the AR function in a mobile app, participants completed the questionnaire. The findings reveal that the controllability and playfulness dimensions of perceived interactivity influence mental imagery, which, in turn, affects consumers' attitudes toward a product and their behavioral intentions. The relationship between perceived interactivity and mental imagery differs based on an individual's involvement level. These results provide practical insights for digital retailers in creating effective mobile shopping environments.     

How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad

Many major consumer-driven companies have started to use augmented-reality (AR) technology and AR apps to enrich their customers' shopping experiences and engagement with their brands, and to ultimately increase sales. However, there is scant research discussing the application of AR in an advertising context. Thus, the major goal of this study is to explore how, why, and when augmented reality influences advertising effectiveness. A field experiment and two laboratory experiments demonstrate that an AR advertisement increases consumers’ attitude toward the ad through an increase in their curiosity toward the ad and attention toward the ad (i.e., measured by a physiological measure using eye-tracking). However, the effects only hold when consumers are unfamiliar with the AR ad technology. Overall, this study provides practical implications to advertisers who are considering integrating augmented reality technology in their advertising efforts.     

The virtual takeover: The influence of virtual reality on consumption

Looking to current trends, this paper explores the influence of Virtual Reality (VR) on consumption. Specifically, we focus on the influence that VR has on consumer spending by suggesting that identities created in VR will influence consumption behaviour in the real world. While other forms of technology allow consumers to create alternative identities, we suggest that the unique aspects of VR, bolstered by forthcoming advances, will make identities created in VR relatively more self-important and more salient in real world consumption. We also propose implications for marketing research and practice.     

Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour

Augmented reality has emerged as a new interactive technology and its unprecedented way of complementing the physical environment with virtual annotations offers innovative modes for accessing commercially-relevant content. However, little is known about how consumers respond to its features. This paper approaches augmented reality (AR) by studying media characteristics of interactive technologies and shows to which extent they are indicative of current AR commercial apps. Based on a literature review about consumer responses to these characteristics, potential media effects of AR on consumer behaviour are discussed. Finally, the article proposes a research agenda for further study of this new phenomenon in marketing.     

Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

The rapid development of augmented reality (AR) is reshaping retail frontline operations by enhancing the offline and online customer experience. Drawing on mental imagery theory, this paper develops a conceptual framework to reflect how AR emulates customer’s cognitive processes offloading those to the technology. Consequently, the AR-enabled frontline improves decision comfort, motivates positive WOM and facilitates choice of higher value products. The underlying mechanism is a sequential mediation via improved processing fluency and decision comfort. The findings also demonstrate boundary conditions of customers’ visual processing styles and product contextuality. Object-visualisers benefit more from AR induced imagery processes, and the effect of processing fluency on customer decision comfort is moderated by product contextuality. The results are verified with repeat studies to control for novelty of AR, and a field study that highlights the impact of AR on customers’ choice and spending. We discuss implications for theory and practice of AR-enabled frontline retailing.     

叙述心灵深处的火焰——意识流小说《到灯塔去》的叙事特色分析

作为现代先锋女作家和反传统作家,弗吉尼亚·伍尔夫在小说的创作技巧和创作主题方面都有突破.她的意识流小说《到灯塔去》的叙事突破就是把人物内心真实感情叙述对象,采用间接内心独白和多重不定聚焦,侧重叙事的心理时间和音乐特质,而这些叙事特色的根源就是伍尔夫心理现实主义的创作理念.     

拖欠农民工工资：问题、成因及对策探讨——基于建设领域的实证研究

建设领域拖欠农民工工资问题比较严重。目前，各级政府都下了大力气来抓“清欠”工作。但是，要从根本上解决这个问题，必须从源头抓起，建立保证农民工按时足额领到工资的长效机制：一要健全法制，规范市场；二要转变农民工的弱势地位；三要大力发展专业劳务公司。     

人民币国际化的主要条件与现实基础

文章概括了理论和实践研究中货币国际化的重要条件,并具体分析了人民币国际化各条件的现实基础。文章指出,我国人民币国际化进程与其条件基本相适应,人民币国际化仍处于起步阶段,应重点研究人民币国际化进程与条件如何协同推进,并在动态演进中始终保持彼此的基本适应,巩固和拓展人民币国际化的条件和基础。