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31.
Communicating a company's positive impact on society—Can plausible explanations secure authenticity?
Organizations could prosper by delivering products and services that make society a better place. However, they face the challenge of successfully communicating what they contribute to society, especially if their contributions are closely related to their core business activities. The thin line between genuine societal engagement and the pursuit of profitability may feed society's increasing skepticism about the genuineness of organizations' care for societal issues. This study addresses the question of how a for-profit organization can successfully communicate what it intends to contribute to society while still coming across as authentic. If customers can explain the organization's envisaged societal contributions in terms of characteristics of the organization, they can see more clearly how its contributions fit the organization and will perceive the organization as more authentic. Perceived authenticity, in turn, increases customer loyalty and perceived fit enhances stakeholders' attitudes toward the organization's societal engagement. 相似文献
32.
《International Business Review》2014,23(1):293-302
This study draws on the cultural fit hypothesis to examine interactive effects of host country context and four (Multicultural Personality Questionnaire) expatriate personality traits – Cultural Empathy, Social Initiative, Emotional Stability, and Open Mindedness – on job satisfaction. The cultural fit hypothesis maintains that it is not only the expatriate personality traits per se, but the cultural fit between expatriate personality traits and host country cultural values, norms, and prototypical personality traits that predict expatriate adjustment in host countries (Searle & Ward, 1990). Providing partial support for the cultural fit hypothesis, data derived from 191 expatriates in Brazil and Japan shows that the importance of two personality traits varies in these countries. Specifically, expatriates with high Cultural Empathy were more satisfied with their jobs in Japan than in Brazil, whereas Social Initiative was more important for expatriates in Brazil. 相似文献
33.
Hadi Esmaeilpour Moghadam Mohammad Reza Lotfalipour 《中国经济评论(英文版)》2014,(9):537-551
In recent decades, undesirable environmental changes, such as global warming and greenhouse gases emission, have raised worldwide concerns. In order to achieve higher growth rate, environmental problems emerged from economic activities have turned into a controversial issue. The aim of this study is to investigate the effect of financial development on environmental quality in Iran. For this purpose, the statistical data over the period from 1970 to 2011 were used. Also by using the Auto Regression Model Distributed Lag (ARDL), short-term and long-term relationships among the variables of model were estimated and analyzed. The results show that financial development accelerates the degradation of the environment; however, the increase in trade openness reduces the damage to environment in Iran. Error correction coefficient shows that in each period, 53% of imbalances would be justified and will approach their long-run procedure. Structural stability tests show that the estimated coefficients were stable over the period. 相似文献
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Brian P. Brown Alex R. Zablah Danny N. Bellenger Wesley J. Johnston 《International Journal of Research in Marketing》2011,28(3):194-204
The dominant perspective on organizational buying behavior suggests that buyers tend to rely on objective criteria when making product choice decisions and that the potential influence of subjective cues, such as brands, on buyer decision making decreases with increasing risk. An alternative perspective, confirmed in this study by in-depth interviews with various managers, suggests that brands serve as a risk-reduction heuristic, whereby the influence of brands on decision making increases as a function of risk. Building on risk and information processing theories, this research builds on these complementary perspectives to propose that risk and brand sensitivity relate in a U-shaped manner, where brand sensitivity is highest in relatively low- or high-risk situations. The results of scenario- and survey-based field studies—involving 206 and 180 members of buying centers, respectively—suggest that both perspectives have merit and support the proposed nonlinear relationship. Moreover, the findings reveal that the risk-brand sensitivity relationship is moderated by competitive intensity, such that the linear (negative) and quadratic (positive) effects are stronger when competitive intensity is low. 相似文献
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团队模式下人力资源选拔理论与方法的改进——基于"个体-团队"匹配视角的分析 总被引:2,自引:0,他引:2
随着越来越多的企业在业务运作中采用了团队这一组织模式,如何有效的进行团队人力资源选拔与配置成为当前研究与实践共同关注的焦点。个体与团队的匹配是团队高效运作的重要前提。文章在对团队人力资源选拔的特殊要求以及“个体一团队”匹配的概念模型进行剖析的基础上,从工作分析、人力资源测评方法和测验工具三个方面对团队模式下的人力资源选拔的理论模型进行了改进,并分别给出了一些实际应用的操作方法。 相似文献
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中国传统村落空间分布特征与影响因素分析 总被引:4,自引:0,他引:4
村落是乡村振兴战略实施的载体,认知传统村落空间分布及其影响因素对传统村落的传承和发展有重要价值。以中国传统村落为对象,采用核密度方法识别核心和次核心;构建“格网分析—空间自相关—地理加权回归”的影响因素研究方法,并进行实践分析。发现:①在地理格局上,传统村落主要分布在“胡焕庸线”以东、第二和第三级阶梯、年均降水量400 mm以上的区域、亚热带季风气候区和温带季风气候区;从行政区划来看,部分省份、地级市的交界地带为传统村落的密度核心。②GWR结果显示,对于地形因素,第二阶梯海拔越低、第三阶梯海拔越高传统村落越集中;对于生态因素,在农产品主产区或生态环境保护区,既出现生态环境越好传统村落越密集特征,也出现生态环境越好传统村落越分散特征;对于人口因素,“胡焕庸线”以西的大部分地区人口越密集传统村落越集中,而该线以东区域则相反;对于经济因素,中西部大部分经济发展水平较低的区域传统村落趋于聚集,东部地区经济水平总体较高传统村落趋于分散;交通和城市因素在不同区域对传统村落空间分布亦存在两面性特征。总体看,各地理要素的回归系数存在正负值、正负值比重差异以及高低值空间差异,反映各要素对传统村落空间分布的影响方向、程度和范围均存在较大空间差异。基于空间分布特征及要素回归系数空间差异,提出了传统村落开发利用的建议。 相似文献
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本文以2001年沪市制造业93家上市公司的财务与交易数据为依据,采用相关分析和回归分析的方法,对EVA、传统会计指标与公司市场价值间的相关性进行了分析。结果表明:沪市制造业上市公司的EVA与MVA存在正向相关,且对MVA具有一定的解释能力,但其解释能力并不优于传统指标。现阶段EVA对MVA具有增量解释能力,但并不能替代传统指标。 相似文献