韩国队植入式广告的规制与启示

植入式广告是当今时代普遍应用的一种广告形式和市场营销方式,其健康有序的发展不仅需要建立健全相关法律法规,而且还要进行合理的监管。韩国针对植入式广告制定的一系列规约制度以及行之有效的监管模式,对我国合理规制植入式广告,实现植入式广告健康,稳定发展具有重要启示作用和积极的借鉴意义。     

韩国科研器材开放共享法规制度调研

近年来,韩国政府非常重视科教事业,希望通过科技创新实现经济可持续发展,为此,投入大量的科研经费,取得了一些成绩。然而,科研经费投入的增加,科研器材采购管理监管的缺位,造成了韩国大量的科研经费的浪费。为避免浪费,实现科研器材的最大化利用,韩国政府制定了诸多法律法规来规范科研器材的使用和管理,如,《科学技术基本法》、《技术研发促进法》、《基础科学研究振兴法》等相关法律法规。通过对韩国科研器材共享法律法规、科研器材的购置管理和科研器材共享流程等内容的分析研究,期望韩国科研经费使用,特别是在科研器材管理和共享方面好的做法,对我国科研器材管理、完善健全科研器材开放共享机制有所借鉴。     

基于儒家价值观的鲁浙商业文化比较研究简

资源、地理、人文和历史等方面的差异催生了各具特色的区域商业文化，区域商业文化又导致了区域间经济发展中的巨大差异。因此，商业文化的产生、影响因素和衍变过程成为理论界和实务界的研究热点。文章选择两个商业文化颇具特色的省份——浙江省和山东省，就两个省份在商业文化的形成、商帮特点、儒家文化对传统和新鲁浙商业文化的影响进行了比较分析，阐述了鲁浙两省商业文化的异同、优劣势及其作用效果，提出了优化鲁浙商业文化的若干对策建议，以期为我国商业文化尤其是鲁浙商业文化创新提供一定借鉴。     

A Cross Cultural Analysis of the Geographical Knowledge of U.S., Irish,Israeli, Mexican,and South Korean Business School Students

ABSTRACT

Geographical knowledge about foreign countries is considered to be a significant factor related to the successful marketing of goods and services in international markets-a not insignificant conclusion by experts given the sizable trade deficits run up by the United States in 2000 ($365 billion), 2001 ($346 billion), and 2002 ($435 billion).

Unfortunately, previous research has concluded that U.S. business school students-tomorrow's executives who will make decisions that will impact their firms' international operations-have inadequate levels of international geographical knowledge.

This article compares the geographical knowledge of U.S. business school students to that of business school students in four countries: Ireland, Israel, Mexico, and South Korea. The sub-par performance exhibited by the U.S. students and the impact of six independent variables on global geographical knowledge are used to develop a number of pedagogical conclusions designed to enhance the international geographical knowledge of U.S. business school students and students in foreign business schools and overcome the antipathy toward this subject matter that apparently exists within business schools and their various external constituencies.     

Retail planning policy and large grocery store development: A case study in South Wales

Summary

This paper describes and evaluates the recent history of large grocery store development within the four counties of Industrial South Wales. After a discussion of major grocery companies’ programmes of store development, the timing and location of the 26 large stores opened in Industrial South Wales between 1972 and 1986 are described. The paper then analyses Structure Plan policies for large store development in the four counties, and compares the locational pattern of stores developed during the 1980s with that proposed in the Structure Plans themselves. Discrepancies between actual and proposed categories of store location are shown to reflect the more liberal planning policies of the Welsh Office, and of some District Councils. Finally, some conclusions are drawn relating to wider aspects of the planning control of retail development.     

The importance of being earners: why women in South Africa need well-paid jobs

The ‘children fare better’ viewpoint claims that children tend to be better fed if their mother (as opposed to father) has sufficient income of her own for food. This paper assesses this claim for South Africa, using data from household surveys. It considers the possibility that this issue is related to domestic violence between husband and wife, and finds an apparent link between wife's earnings, child nutrition and domestic violence. Children's well-being seems more assured if mothers have an adequate income; but there is more risk of inadequate nutrition in households where there is domestic violence against wives.     

Using Travel brochures to Target Frequent Travellers and ”Big-Spenders”

Travel brochures are used throughout the industry to promote virtually all tourist destinations. This study examines how regional travelers request and use this material, specifically focusing on the relationships between brochure use and propensity to travel and travel expenditures. The results from a mail survey of 276 marginally related to high conversions, yet those marketing destinations can distinguish between how brochures are used and travel propensity and travel expenditures.     

A preliminary comparative analysis of 3D body scanner,manually taken girth body measurements and size chart measurements

In an attempt to provide a technological solution to the influx of cheap imports in South Africa and bridging the technology divide between Africa and the rest of the world, the Council for Scientific and Industrial Research procured a three‐dimensional body scanner from the Textile and Clothing Technology Corporation, in the US. The pilot study was aimed at introducing the technology to the South African consumers, and to compare the scanned data with the manually taken measurements. A convenience sample of 56 females in South Africa was interviewed using a structured questionnaire. Interviews were used to capture views on acceptance of the technology, prior to being scanned. Scanning garments made from a stretchy fabric were designed and sewn in four sizes of small, medium, large and extra large. A covariance, one sample t‐test and paired t‐ tests were used for data analyses. Almost all respondents felt comfortable with the designed scanning garments and the scanning process. The scanner measurements were generally more numerical in value than the manual measurements for a body part as expected, although the disparity was on the higher side than expected. The discernible difference between means of scanned data and standard values in the currently used sizing charts highlighted the long overdue need to update the sizing charts using a national anthropometric database generated locally.     

Masculinities and gender-based violence in South Africa: A study of a masculinities-focused intervention programme

Violence, and particularly gender-based violence (GBV), has become an increasingly serious problem in the democratic era in South Africa. While numerous suggestions have been offered for why this is the case, a growing body of literature links the perpetration of violence and GBV to the expectations of men’s prescribed gender roles, or their masculinities. In response to this, some organisations have begun working specifically with men as a violence prevention mechanism, through the use of masculinities-focused interventions. This paper uses a South African example as a case study, looking primarily at how men who participate in the intervention understand masculinities and violence, and the impact that the intervention has on this understanding. Results suggest that violence has become largely normalised in the country, but that the intervention can play a role in beginning to problematise that normalisation.