唐山市“红色旅游”资源开发的思考

近年来"红色旅游"在国内旅游业中异军突起,对于唐山"红色旅游"的发展来说必须要抓住机遇、发挥优势、准确定位、立体开发、科学规划、集约经营、手段多样、注重体验。     

基于社区参与的四川山地旅游发展

山地旅游是一种新兴的现代旅游形式.四川山地旅游资源十分丰富,极具开发潜力.本文阐述了四川山地旅游的发展概况,指出四川山地旅游必须积极地面向社区居民,重视社区居民的能动性.提出了社区与山地旅游发展的策略.     

The global emergency—Perspectives,overviews, responses

The article reviews a number of recent works that cover different aspects of continuity and change in a complex world. The choice of these sources is governed by criteria that include quality, relevance and fit with the observer’s interests. In this case the fact that humanity had started to overshoot global limits in the 1980s leads to shared concerns about the viability of the current world order. The chosen works respond to these concerns in two ways. The first group of four works attempts to analyse the present global situation and, in so doing, seek to offer conclusions and recommendations. The second group consisting of two works focus more specifically on possible solutions and strategies of response.     

中国广告业区域协同发展探析

多年来我国广告业总体规模持续扩展,但具有综合实力和国际竞争力的广告企业不多,广告业发展存在区域性不平衡,中西部地区与东部地区差距明显。本文通过各项具体指标分析对中国区域广告发展提出对策建议。     

Growth and relational strategies used by the European logistics service providers: Rationale and outcomes

This article reports on research into the ways European providers of logistics and transport services develop and grow. The strategic behaviour adopted by the leading 20 third-party European logistics service providers (3PLs) between 1998 and 2004 is examined, particularly their approach to mergers and acquisitions (M&A) and logistics alliances. It shows that while growth among 3PLs is aimed at providing more cohesive European logistics coverage, national culture constrains their efforts. More consolidation within the 3PL industry is expected. A few market leaders offer a wide range and scope of services, while most other firms have a diversified portfolio of interests.     

西方商业银行私人银行业务的创新发展与经验借鉴

私人银行业务是西方商业银行的“黄金业务”,是利润的主要来源和竞争热点,其产品创新、服务模式和经营策略正在发生着深刻的变化。就服务范围而言,西方商业银行私人银行业务涵盖了投资服务、银行服务和咨询服务。这些服务具有严格的基准条件、操作上的独立性和个性化特征。西方商业银行私人银行业务的演变和目前采用的产品开发策略、营销服务策略和业务经营策略给我国正在蓬勃兴起的私人银行业务提供了具有重要价值的参考作用。     

LETTER FROM THE EDITOR

No abstract available for this article.     

《孙子兵法》势篇中奇正思想在营销战略中的辩证运用

《孙子兵法》中势篇的战略思想是其理论之精华。探讨势篇中的奇正思想,把其运用在现代的商战中,对于处在市场竞争中不同态势的企业制定现代市场营销战略具有重要的现实指导意义。     

湖北长江经济带产业带发展研究

湖北长江经济带已经形成以主导产业为龙头的经济一体化态势,但区域内产业基础差异明显,产业发展不均衡,整体竞争优势不明显。文中在分析湖北长江经济带产业发展优劣势后,提出了湖北长江经济带产业带的发展对策。     

浅析大型钢铁企业集团产业链金融战略的拓展

大型钢铁企业集团所处的钢铁行业在国家整体产业发展中起着重要的衔接作用。大力拓展钢铁企业产业链金融战略,系统有效地进行产业链金融的战略规划,对于钢铁企业未来的发展更是具有重要意义。这就需要钢铁企业要结合当前产业结构升级的指导方向,分析钢铁企业产业链金融现状,并积极研究拓展以钢铁企业为核心的企业产业链金融战略,以提高产业链管理能力。