基于内外环境SWOT分析的辽宁工业企业战略研究

本文通过运用SWOT战略分析方法,分析了辽宁工业企业的自身资源优势,外部潜在环境的威胁,国际局势的变迁等因素,为辽宁工业企业竞争力的提升探讨出有针对性的战略组合。     

我国食品物流的困境及发展对策研究

我国是一个农产品大国,但食品物流还处在起步阶段,严重地阻碍了我国农产品产业的升级步伐。应该从政府角度重视和规制食品物流地位和发展环境,从产业角度构建冷链状态下的食品物流供应链,从运营角度推动现代第三方食品物流企业的发展,努力提升我国食品物流的产业化发展。     

广东农村图书资源建设现状与发展对策

广东是沿海发达城市，农村图书资源建设状况直接影响广东的经济社会发展。目前广东的农家书屋、农村图书室、流动图书馆等工程建设取得一定进展，一定程度上提高了农民知识文化水平。但因政府职能弱化、个性化服务水平不高、区域差异显著等原因造成文化环境建设薄弱、信息服务力度不够、信息针对性不强等。本文分析了广东的农村图书资源建设现状与实际需求，提出了提高广东农村图书资源服务水平的对策。     

Corruption as an organizational process: Understanding the logic of the denormalization of corruption

This article discusses the basic assumptions of an individualist vision on corruption. A different argument based on “social density” of the phenomenon is proposed instead: the process of normalization of corruption. Under this umbrella, corruption is a political concept that looks to impose a particular vision on what are “right” behaviors based on a sharp and unrealistic separation of the public and private sphere. A review of the organizational literature on corruption is developed, with the aim of understanding how organizational processes of socialization triggers behaviors that make corrupt acts to appear as “normal” under the organizational logic. Persons find themselves in a “slippery slope”, generating agreements and social dynamics that are able to produce corrupt logics under the normal life of an organization. A plea for discussing the social processes needed to “un-normalize” corruption is defended a conceptualization that goes beyond an individualist and moralist vision of the phenomenon.     

新形势下高校招生宣传的策略

随着我国教育改革的迅速推进,高等教育学校招生规模逐步扩大。高校之间的生源竞争日趋激烈。目前,各高校在招生宣传中所选择的方法大致相同。要给考生及家长留下深刻印象,应在招生宣传上合理使用经费、稳定宣传队伍、注重考生心理、讲究宣传艺术、保持长效机制、加强网站建设等方面,提高宣传效果,以争取更多优质生源。     

区域经济环境、企业多元化与经济绩效的关系——基于中国制造业上市公司的实证研究

本文以制造业上市公司为样本，主要运用定量的方法研究了区域经济环境、企业多元化战略和经济绩效三者的关系。研究发现：企业产品多元化整体上会带来经济绩效的折价，虽然不同的区域经济环境之间有明显差异的折价程度差异，但却与区域经济环境本身无明显关系。而企业跨国多元化程度则与区域环境呈正相关的关系，即区域经济环境越好，跨国多元化程度越高。     

Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search

The use of information intermediaries has been shown to undermine the effect of brand in online markets. In this paper, the effect of consumer search on the relationship between brand advertising and pricing strategies is analysed. Price data are taken from the leading UK motor insurance comparison website, with the advantage that prices can be related to the search characteristics of consumers and to the advertising expenditure of firms. The paper finds that more-advertised firms have lower price rankings at the comparison site, indicating that advertising is informative in this market. The main result is that consumer search weakens the relationship between advertising and pricing. An implication is that increased usage of price comparison sites will make informative brand advertising less important.     

滨海新区产业空间布局演化路径与优化策略

在对滨海新区产业空间布局形成演化轨迹进行全面梳理的基础上,对滨海新区产业空间布局特征及存在问题进行系统分析,指出滨海新区内各功能区产业同构现象较为严重、产业集群化态势不明显的客观实际,对优化滨海新区产业空间格局提出合理化建议。     

英语导练型网络写作教学模式存在的问题及应对策略

为提高学生的英语写作能力,作者在高职英语写作教学中采用了英语导练型网络写作教学模式。本文主要介绍英语导练型网络写作教学模式在教学中的应用,分析在教学过程中遇到的一些问题并提出相应的对策。     

The challenges of global capitalism: unemployment and state workers' reactions and responses in post-reform China

As China enters the twenty-first year of reform, the success of its economic policies has been widely recognized. But what is also true is that economic reforms initiated in the past decades, particularly the restructuring of state-owned enterprises, have inevitably marginalized state workers - the 'masters of socialist China'. Workers in private and non-state sectors might have benefited from the economic reforms but state workers of most state-owned enterprises feel bitterly left behind. The aim of this article is to examine the perception of state workers of the causes of organizational difficulties, their worries in face of redundancy and their coping strategies. Observations made in this study are based on field interviews and questionnaire survey of 649 state workers in Beijing, Shenyang and Zhejiang from 1996 to 1999.