电视节目主持人专业化趋势与管理

改革开放以来,随着媒介市场的不断细化,频道资源重新调整定位,电视频道的专业化使受众细分化明显,对电视节目和节目主持人的要求越来越高,有思想、有特色、专业突出的电视节目主持人的出现是媒体发展的必然趋势,对主持人进行专业化管理具有重大的现实意义。     

"东北题材"影视剧对当地旅游业发展的影响及对策研究

近年来,“东北题材”影视剧在全国范围内热播。这不但推动了东北地区旅游业的发展,而且也成为一种有效的旅游宣传和促销手段,同时也取得了较好的经济效益和社会效益。通过对“东北题材”影视剧的发展现状进行概括,分析“东北题材”影视剧对当地旅游业发展的影响,有助于提出借助“东北题材”影视剧发展旅游业的对策。     

产业融合视角下的影视旅游发展研究

影视旅游发展越来越体现出产业融合的特征,这使得从产业融合视角研究影视旅游具有重要意义。基于产业融合的视角,影视旅游发展模式可以分为影视外景地旅游、影视故事发生地旅游、影视文化旅游、影视拍摄制作基地旅游、影视主题乐园旅游、影视节庆旅游等6类,其中前3类可以进一步概括为影视传播旅游,后3类可以概括为影视提供旅游内容。影视所固有的传播功能是前者的一个基础,旅游吸引物的无边界性则是后者的一个基础,两者共有的基础则是影视和旅游产业共同的文化产业本质。和技术创新是信息化领域产业融合主要动力不同,需求发展导致的市场融合是影视旅游发展的根本动力。和信息化领域相同的是,企业同样是影视产业和旅游产业融合发展的主体。     

影视行业思想政治工作网络化刍议

网络的迅速发展给影视行业思想政治工作提供了全新的平台和机遇,但也使其面临诸多的挑战和困难。文章分析了影视行业思想政治工作网络化建设存在的不足及原因,并提出相应的解决对策。     

"红色影视"在大学生思想政治教育中的作用

"红色影视"所包含的爱国主义、英雄主义、大公无私和自强不息的伟大精神,所具有的的民族性、科学性、大众性和趣味性,有利于大学生弘扬和培育民族精神。运用"红色影视"对大学生进行思想政治教育,有利于提高大学生的思想文化素质。     

Television food ads aimed at children in South-Eastern Europe: Cultural outlook and implications

South-East Europe (SEE) has the highest obesity rates and the most substantial consumption of television programs among young people compared to other parts of the continent. However, studies on this subject are notably absent from the existing body of literature. This research investigates differences in ad recall and preferences related to the healthiness of featured products and the alignment of advertising settings with specific cultural dimensions of SEE's ethos. The study utilizes two multidisciplinary theoretical frameworks: the social cognitive theory and the two-dimensional Minkov-Hofstede model of culture, and it employs a mixed-methods approach. Results from a survey conducted with children and a content analysis of TV ads from the region reveal that commercials promoting low-nutrition foods are more persuasive than those featuring healthy products. Consistent with the collectivist nature of SEE's culture, ads using group settings are predominantly recalled. Contrarily, in opposition to prior knowledge, the use of monumentalistic (vs. flexibility) attributes in commercials does not enhance the memory retrieval of ads. Children's ad preferences are significantly influenced by their self-concept. The implications of these findings for various stakeholders are discussed.     

基于BRSCP框架的中国数字电视产业分析

中国的有线电视产业正在从模拟电视向数字电视过渡。为了分析有线数字电视这一新兴产业,本文提出了BRSCP的产业分析框架,然后基于该框架分析了中国有线数字电视产业的供需特点,规制、产业结构、企业行为和产业绩效,研究发现中国的数字电视产业面临三大问题：第一,技术、商业模式和市场需求之间的矛盾;第二,数字电视网络运营商的区域垄断;第三,规制滞后于网络融合。最后提出政策性建议。     

Entrepreneurial orientation,access to financial resources,and product performance in the Greek commercial TV industry

In this research article, the authors draw on the theoretical insights of the strategic entrepreneurship literature and examine the relationships among entrepreneurial orientation, access to financial resources, and broadcasted product performance using survey data from Greek television enterprises. Data were based on companies' chief executive officers. Results of Bayesian path analysis indicate that access to financial resources fully mediates the effect of entrepreneurial orientation on product performance. Recommendations for further research are discussed.     

论地方电视台改革与发展战略

时代正向信息时代转变，电视媒体面临全方位的挑战，作为地方电视台要立足于本地域特色，从精品、经营、人才三个方面制定自己的发展战略。     

电视新闻报道要善于使用细节

新闻报道要创品牌，就要在细节上下功夫。电视新闻报道要善于用好细节，增强感染力、思想性和可视性，才能吸引观众。