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61.
The purpose of this study is to investigate the impacts of comparative claims across search and experience product types. Data was obtained from 159 Taiwanese college students. Results reveal that comparative claims used in blogs (compared to those in print ads) produce lower counterarguments and consumers more easily accept claims made on a blog. Comparative claims lead to higher brand attitude and purchase intention for search products on the blog; however, noncomparative ads lead to higher brand attitude and purchase intention for experience products on the blog. For both search and experience products, there is no significant difference. 相似文献
62.
This article analyzes the relationship between technological shift and product design strategies in the Italian lighting industry, where design players have experienced a discontinuous technological shift due to the introduction of LED (Light Emitting Diode) technology. 相似文献
63.
运用2011-2016年中国内地31个省份面板数据,通过固定效应模型检验不同融资渠道对全国以及东中西部地区技术创新的影响。结果表明:①债权融资在整体上对技术创新影响不显著,分地区看,其在东部地区发挥了促进作用,而在中西部地区则起到抑制作用;②从整体及中西部地区看,股权融资对技术创新的影响不显著,且抑制了东部地区技术创新;③对股市板块进行细分后,整体上股权融资中只有创业板股权融资显著促进了技术创新水平提升,主板和中小板的作用均不显著。 相似文献
64.
65.
林海 《世界标准化与质量管理》2014,(8):41-43
本文根据胶质含量测定试验方法的要求,以车用汽油中胶质含量(包括未洗胶质含量和溶剂洗胶质含量)测定为例,探讨了0.5单位数值修约、极限数值的表示和判定在胶质含量测定数据处理和结果判定中的应用。目的在于使车用汽油产品检测工作中在数据处理、报告和结果判定方面更加规范和统一。 相似文献
66.
Previous research on whether the market responds to auditors’ opinions has provided mixed results. We revisit this issue in China, where individual investors who are more likely to neglect value-relevant information dominate the stock market. In addition to going concern opinions (GCOs), China permits modified audit opinions (MAOs) on violations of accounting standards or disclosure rules (GAAP/DISC MAOs), providing an opportunity not available in the literature to enrich the study of audit-opinion pricing. We find that, ceteris paribus, MAO recipients underperform in the future and have a higher incidence of adverse outcomes such as misreporting and stock delisting, and the market reacts negatively to MAOs during the short window around MAO disclosure. Importantly, MAO disclosure is not followed by negative long-term stock returns, suggesting stock price adjustments to MAOs are speedy and unbiased. These findings hold for both GCOs and GAAP/DISC MAOs. Together, our findings support the informativeness of audit opinions and cast doubt on the argument that investors inefficiently price audit opinions due to information-processing bias. 相似文献
67.
本文主要介绍了新形势下医院内审的范围及内容,并针对审计工作范围及内容扩大这一情况,提出了相应的解决对策。 相似文献
68.
机电设备招投标一般是由甲方委托所指定的公共交易平台代为发起,在所需条件范围内设置标书内容和所需交易条件,依照法律程序所规定的程序内容,对多个参与方提交的技术方案、报价、响应条件进行评审,从中选择最接近中标单位条件的一种交易方式。本文主要针对各企业机电设备招投标事项进行归纳总结。 相似文献
69.
《Technovation》2015
This paper investigates the reasons why some technologies, defying general expectations and the established models of technological change, may not disappear from the market after having been displaced from their once-dominant status. Our point of departure is that the established models of technological change are not suitable to explain this as they predominantly focus on technological dominance, giving attention to the technologies that display highest performance levels and gain greatest market share. And yet, technological landscapes are rife with technological designs that do not fulfil these conditions. Using the LP record as an empirical case, we propose that the central mechanism at play in the continuing market presence of once-dominant technologies is the recasting of their technological features from the functional-utilitarian to the aesthetic realm, with an additional element concerning communal interaction among users. The findings that emerge from our quantitative textual analysis of over 200,000 posts on a prominent online LP-related discussion forum (between 2002 and 2010) also suggest that the post-dominance technology adopters and users appear to share many key characteristics with the earliest adopters of new technologies, rather than with late-stage adopters which precede them. 相似文献
70.
Genericide refers to situations where brands lose their legal protections due to the fact that their original name has become the generic term for a new category of products in the market that the brand first helped to create. Despite notorious instances of brands falling prey to this curse, marketing specialists—unlike lawyers—generally do not consider that the widespread use of a brand name represents any real danger and instead view it as a sign of brand strength. Herein, we take a new look at this debate, using a case study of Google to re-investigate the phenomenon of genericide. The article also offers managerial guidance on the most effective ways of developing genericization and avoiding genericide. It concludes by pointing out the need for brand managers to precisely differentiate between different types of brands and markets when deciding whether they should protect themselves from the risk of genericide or else encourage the genericization of their brand. 相似文献