传统戏曲元素在动漫广告中的开发应用

随着现代社会科学技术的飞速发展,戏曲这一古老而传统的艺术形式受到了巨大的冲击。如何利用现代化的信息资源改良和拓展戏曲的发展空间,并在传承与弘扬传统戏曲的基础上同时让我国的动漫广告得到更好的发展是本文撰写的根本宗旨。文章通过对传统戏曲元素与动漫广告同构的可行性创新思考及其在同构中对传统戏曲的可开发潜在元素分析,重点对传统戏曲的视觉表现元素在动漫广告设计中开发应用的方式方法结合实例进行了较为深入的论述与探究。     

烟草物流精益化研究——以邯郸烟草物流管理为例

精益物流作为一种强调消除浪费、创造价值的管理模式．有利于改变烟草行业物流管理粗放、成本偏高的现状。近年来．邯郸烟草在现代物流建设过程中,始终重视管理创新,通过将精益理念引入到现代物流建设工作中,实现了物流精细化管理向精益化的跨越。显著提高了物流管理水平和企业竞争力。     

配送中心规划建设研究及实践

给出了配送中心规划的内容、方法和过程,并详细介绍了温州烟草配送中心的规划建设实践,实践表明首先进行科学周密的规划,然后再进行有序高效地建设和细致到位地实施是实现配送中心建设目标的重要保障。     

电视广告对受众的消极影响

电视广告是对受众影响最为深远的一种广告形式，在发挥积极作用的同时，它也产生了一些负面影响如打扰了受众的日常生活，助长了个人享乐主义的蔓延，诱惑儿童追逐名牌，降低了女性对自身的角色期待等本文对这些消极影响做了梳理和剖析，以全面认识电视广告对受众的影响，并促使受众对电视广告的负面影响有清醒的认识和足够的警惕。     

烟草行业实施精准营销的基础支撑研究

精准营销是依托现代信息技术手段进行精准定位、建立个性化顾客服务体系、获得低成本扩张的模式;烟草产品精准营销的基础支撑包括烟草行业财务、贯标、对标、达标等精准营销的管理理念以及烟草行业完善精准营销的信息化建设、基础管理与监管措施。     

论我国烟草税收政策的选择

对烟草及其制品课税有利于倡导健康卫生的生活方式,增加政府财政收入。国际经验也证明,提高烟草税收税负水平是减少各阶层人群烟草消费的有效和重要措施。目前中国烟草税收政策调控的重点在于烟草生产和批发环节、烟草生产与流通企业和高档卷烟产品。作为《烟草控制框架公约》的签约国,中国必须严格遵守《烟草控制框架公约》的各项条款,借鉴国际经验,结合中国实际情况,寻求进取的控烟策略,完善倡导健康卫生的烟草税收政策体系,并通过税收政策实现对烟草产业的宏观调控。     

Impact of the Fast Track Land Reform Programme (FTLRP) on agricultural production: A tobacco success story in Zimbabwe?

The study ascertained the impact of the Fast Track Land Reform Programme (FTLRP) in Zimbabwe on tobacco production. The Chow Test, Vector Error Correction Model (VECM) and the Vector Error Granger-Causality Test were applied. The results reveal that there was a structural break in tobacco sales in the year 2000. Furthermore, in the long-run, area under tobacco production had a positive impact whilst number of tobacco producers had a negative impact on tobacco sold pre-FTLRP. Post-FTLRP, area of tobacco and number of tobacco producers had negative impact. In addition, the FTLRP induced an 8.94 % increase in the speed of adjustment in correcting the long-run equilibrium in tobacco sales. In the short-run, the FTLRP caused a percentage increase in the area of tobacco production and number of tobacco producers to induce a 0.65 % and 0.76 % increase in the tobacco sales, respectively. Area of tobacco production and number of tobacco producers Granger-caused tobacco sales in the pre-FTLRP period. Post-FTLRP, the number of tobacco growers Granger-caused tobacco sales. It is concluded that the FTLRP had an impact on tobacco sales, mainly through the number of tobacco growers. The study recommends the specialisation and training of the new farmers to improve productivity.     

Diversification to mitigate expropriation in the tobacco industry

While it is well established that diversifying acquisitions by large, cash-rich firms destroy shareholder wealth, we document positive abnormal returns to such acquisitions in the tobacco industry. We show that these abnormal returns are associated with proxies for lower expected expropriation costs. Specifically, we show that wealth creation increases in the degree of domestic geographic expansion afforded by the acquisition (increasing tobacco firms’ influence in more political districts) and in the liquidity of tobacco firms’ assets (converting cash to harder-to-expropriate operating assets). We also show that the threat of expropriation constrains payments to shareholders before expropriation becomes certain in 1998.     

全球烟草管制与跨国公司的游说活动

各国对烟草业的管制都经历了对烟草危害性的逐步认识过程。跨国烟草公司为了维护其商业利益和优势,不断游说各国政府以影响其控烟政策的实施。近年来,烟草业管制出现的新趋势使跨国烟草公司感受到了巨大的压力,不得不另辟财源以降低烟草经营的风险。     

我国烟草专卖制度实现重大转变的“六要”——纪念中国改革开放30周年

我国烟草专卖制度要实现由专卖管理向经济上垄断专卖专营转变,必须做到“六要”：即要以减害降害为专卖制度根本宗旨;要以满足广大消费者需要为社会责任;要以为国家提供财政收入为行业使命;要在专卖体制下更注重严格规范;要在专卖体制下更加注重充满活力,提高效率;要在专卖制度下不断提高行业竞争力。