代建制下财务管理相关问题探讨

本文笔者结合自身的工作经验,对代建制下财务管理过程中出现的问题,进行了简要的总结与分析,并提出了相应的解决建议,以期促进我国代建制下财务管理的发展。     

Using CRM to Model Firm Performance in a Business-to-Business Market

Customer relationship management (CRM) is the widely accepted approach for gathering, examining, understanding and translating information related to customers into managerial action. CRM is investigated in the context of new product performance (NPP). CRM enhances NPP as well as firm performance. This study investigates the impact of CRM on NPP through the moderation of top management support and an innovative culture, as well as the impact of CRM on firm performance through the mediation of NPP. A questionnaire survey is used for data collection from marketing managers of 159 firms in Pakistan in the B-to-B market. Hypotheses were tested using SEM in SMART PLS. This research shows that CRM directly affects firm performance, while NPP partially mediates the relationship of CRM and firm performance. These findings have significant implications for the practitioner. This study delivers insights to managers and academicians about the role of CRM in enhancing NPP and improving firm performance. In general, the study provides new insights into CRM by integrating top management support and an innovative culture. The research extends our understanding that top management support and innovative culture do not moderate the relationship of CRM with new product performance in a B-to-B context.     

行政管理专业应用型本科人才培养之道路探究

行政管理专业兼具政治性、管理性、应用性等多重属性,而应用性是其未来的发展趋势,探究行政管理专业应用型本科人才培养之路是当下的一个艰难的课题。本文在梳理行政管理专业属性的基础上,指出了对行政管理专业应用型本科人才培养进行科学定位的三大障碍,最后从充分发挥学科优势和地区特色、努力适应社会发展和时代进步、坚持提高实践技能和就业竞争力三个方向指明了行政管理专业应用型本科人才培养的方向。     

组织视角下的企业员工情绪管理

员工情绪管理是现代企业管理中新的课题。文章从组织的角度出发,将员工情绪分为个体情绪、组织情绪、企业情绪三个层次,对相关概念进行了界定。研究了激励理论与员工情绪管理的关系。将相关理论应用到实践当中,论述进行员工情绪管理应当遵循匹配和疏导的原则,并从引导员工树立正确的情绪管理、采取多种激励手段与员工积极进行沟通、丰富企业文化内涵等方面提出了具体对策。     

水利监理企业多项目管理信息平台设计研究

分析了水利监理企业多项目管理信息化的现状和困难,阐述了加快水利监理企业开展多项目管理信息化的必要性,提出了多项目管理信息平台建设是增强企业核心竞争力和培育企业文化的有效途径,对平台系统架构和功能模块进行了简介,定性分析了平台的实施效果。     

Hotel environmental management initiative (HEMI) scale development

Owing to a lack of construct reliability and validity of environmental management measurements, advancements in understanding hotels’ environmental management practices have been somewhat limited. The goal of this paper is to propose a uniform and parsimonious scale that captures Hotels’ Environmental Management Initiative (HEMI) with the most common three dimensions in the hotel industry: environmental resource conservation efforts, environmental policy and training, and environmental public relation efforts. After the refinement of the initial items, the scale was confirmed with cross-cultural data obtained from full-time hotel employees in two Asian countries. The twenty-one item HEMI scale demonstrated a satisfactory level of content, convergent, discriminant, cross, and criterion-related validity. The proposed HEMI scale will serve as a useful tool for future hospitality scholars who would like to further explore the impact of hotels’ environmental management initiatives on employees’ attitudes and behaviors toward the environment and their environmental performance.     

Chinese relationship management: a qualitative study of banking in New Zealand

This study investigates the relational factors and motivations of Chinese migrant consumers towards financial service providers in New Zealand. Using convergent interviews, a deeper understanding is developed of immigrants’ relational behaviour with service providers. These relationships with service providers are significantly influenced by traditional Chinese values and guanxi and relational embeddedness plays an important role in how they are developed. The research contributes a better understanding of the interplay between Eastern and Western cultures in service relationships among immigrant groups. A general theory of the Chinese perspective of customer relationship management is developed. The implications for how marketing practitioners manage their relationships with migrant customers are explored.     

钢贸企业经营模式创新和流动资金管理问题探讨

实施经营模式创新,已成为当前钢贸企业走出困境的必由之路。应收款、预付款和库存三个方面是当前钢贸企业日常经营风险的重点之所在。本文对创新钢贸企业经营模式和改进流动资金(应收款、预付款和库存)管理进行探讨。     

基于内部控制(IC)的高速公路企业风险管理分析

本文从企业控制环境、风险评估、控制活动以及信息沟通四个方面针对广东省高速公路交通企业开展实地问卷调研。并对调研结果进行统计分析。调研结果显示:目前在交通企业目前内部控制体系中普遍存在组织架构不健全、资金、债务管理不善等问题。立足于调研结果,通过分析交通企业风险产生的环节,总结得出交通企业风险产生机制。结果表明,交通企业风险产生环节主要是1工程准备和施工环节;2融资信贷环节;3市场开拓、项目合作与并购环节。而这些环节之所会引发风险的产生最根本的原因是企业内部控制失调。鉴于此,本研究结合交通企业自身的特点,运用全面风险管理论,提出改善企业内部控制,并与风险管理相结合的方法。     

Free-play impact by customer segment

Little is known about the effectiveness of casino free-play campaigns, despite hundreds of millions of dollars in annual redemptions. These costly play incentives are awarded to individual players, based largely on management’s evaluation of their historical play. Extant campaign-level research suggests these incentives may not be effective in driving spend per visit, but there has been no attempt to examine efficacy across player tiers (e.g., light, medium, and heavy users). Analysis of 365 days of performance data from a Las Vegas Strip casino produced varied results across tiers, but all tier-level findings indicated a failure to recover the face value of the free-play incentives. While no support was garnered for the house money effect, the results were consistent with the notion of loss aversion. The methodological approach outlined herein provides the means to critically evaluate free-play offers at the tier level, fast-tracking campaign optimization via more targeted revisions.