Free-play impact by customer segment

Little is known about the effectiveness of casino free-play campaigns, despite hundreds of millions of dollars in annual redemptions. These costly play incentives are awarded to individual players, based largely on management’s evaluation of their historical play. Extant campaign-level research suggests these incentives may not be effective in driving spend per visit, but there has been no attempt to examine efficacy across player tiers (e.g., light, medium, and heavy users). Analysis of 365 days of performance data from a Las Vegas Strip casino produced varied results across tiers, but all tier-level findings indicated a failure to recover the face value of the free-play incentives. While no support was garnered for the house money effect, the results were consistent with the notion of loss aversion. The methodological approach outlined herein provides the means to critically evaluate free-play offers at the tier level, fast-tracking campaign optimization via more targeted revisions.     

我国创业板公司上市前后盈余管理程度的变化研究

我国2009年10月30日创业板市场的开盘为创新型中小企业提供了良好的融资平台,但受到上市条件的限制,我国创业板公司在上市过程中存在粉饰报表进行盈余管理的行为。本文以我国首批在创业板上市的36家公司为样本,运用修正的琼斯模型对创业板公司上市前后5年的盈余管理进行了实证分析。最终得出结论:我国创业板公司在上市前后确实存在着不同程度的盈余管理,在上市前呈上升趋势,上市当年达到最高,上市后缓慢下降。基于此,笔者提出了降低我国创业板公司的盈余管理程度的对策。     

Socio-technical transition governance and public opinion: The case of passenger transport in Finland

As a governance perspective, transition management views the engagement of a wide variety of stakeholders in policy development as a necessary element in furthering sustainability through enhanced social learning. Yet as a literature it has paid relatively little attention to public consultation on socio-technical change. Here we set transition management in the context of longstanding debates in science and technology studies, technology assessment and deliberative democracy. Empirically, we use national survey data on Finnish public opinion of state support for future transport options. Showing how transport practices and attitudes to transport innovation policy vary with both demography and geography, we argue that these differences have implications for policy legitimacy. We suggest that, both given and despite the practical difficulties of deliberative democracy, use of participative opinion surveying to better understand social groups with needs and interests that differ from national averages, may help to enhance policy legitimacy and hence the success of transition management.     

电网企业完善土地权属的效益探讨

近年来,电网企业在系统内部正在大力开展土地权属清理完善工作。随着不动产物权管理的有关法规政策不断完善,不动产登记已成为维护企业合法财产权益的重要环节。文章旨在提出电网企业完善土地权属管理需要解决的问题及改进措施,并对取得效益进行分析。     

我国中小企业成本管理中存在的问题及对策研究

本文对中小企业成本管理特点及目前所存在的问题进行了分析与总结,并就如何加强成本管理进行了对策研究。     

独立学院经管类专业学生就业竞争力研究——基于陕西省三所独立学院的调查

本文在对陕西三所独立学院进行调查的基础上,试图探索建立适合经管类学生就业竞争力提升的模型,以培养大批素质优良、特长鲜明,能快速切入企业岗位的应用型创新型人才。     

浅谈建设工程资料的管理与常见问题

建设工程资料是建设工程的重要组成部分,工程资料的管理不仅对建设工程而且对工程后期的使用、维修、改扩建工程有着重要的意义。因此,有必要对工程资料的规范管理及常见问题进行阐述。     

基于挣值理论下的项目成本动态控制应用研究——以南京交通职业技术学院H楼为例

成本控制是项目管理的重要组成部分,实现利润最大化是企业的最终目标,而这只有通过强化项目成本控制来实现。本文结合实际案例,基于挣值理论下对施工项目成本动态控制进行应用分析,进一步说明挣值分析方法对提升工程项目成本控制的作用。     

民营企业薪酬体系设计策划

改革开放以来,民营企业取得了长足的发展,对我国的社会就业、经济增长和经济体制改革等方面都做出了巨大的贡献。对于民营企业来说,如何留住人才确保自身持续发展,这是一个重要的课题。本文从薪酬体系的角度进行阐述,通过介绍薪酬杠杆的作用和民营企业薪酬体系的现状,同时提出薪酬体系设计思路,进而为民营企业薪酬体系设计提供参考依据。     

论过程方法在质量管理体系中的应用

本文介绍了以过程为基础的质量管理体系模式的含义,分析了过程与过程方法的相互关系,阐述了在运用过程方法建立质量管理体系时应注意的各种事项。