Systemic technology policies: Issues and instruments

In this Introduction, we review the arguments that underpinned the workshop on which the special section is grounded and provide a structured sequence for the contents of the seven selected papers that comprise the section.     

国家知识产权政策体系建设之语境与维度--基于促进自主创新能力建设视角

建构和完善面向自主创新的国家知识产权政策体系的时间窗口已经开启。创新发展的内在需求、国际环境的外部约束以及知识产权政策问题的复杂化发展等现实语境决定了中国知识产权政策体系建设命题的出发点和路径空间。当下国家知识产权政策体系建设必须把握产业、社会、全球及协同等相互关联的维度,立足于产业需求,着眼于社会发展,遵循国际规则,注重协同运行,为创新型国家建设提供制度支撑和政策保障。     

光伏产业发展模式研究:以浙江为例

借鉴德、关、日、韩国家的光伏产业发展模式,通过对浙江十大光伏龙头企业及其它307家光伏企业的数据分析,总结了浙江光伏产业现有发展模式的主要特点与问题,提出了基于市场、技术与产业链协同的浙江光伏产业发展新模式.     

The Epistemic Consumption Object and Postsocial Consumption: Expanding Consumer‐Object Theory in Consumer Research

We introduce the concept of the epistemic consumption object. Such consumption objects are characterized by two interrelated features. First, epistemic consumption objects reveal themselves progressively through interaction, observation, use, examination, and evaluation. Such layered revelation is accompanied by an increasing rather than a decline of the object’s complexity. Second, such objects demonstrate a propensity to change their “face‐in‐action” vis‐à‐vis consumers through the continuous addition or subtraction of properties. The epistemic consumption object is materially elusive and this lack of ontological stability turns the object into a continuous knowledge project for consumers. Via this ongoing cycle of revelation and discovery, consumers become attached to the object in intimate and quasi‐social ways. Therefore, the concept of the epistemic consumption object brings the “object” directly into theorizations of consumer‐object relations, extending current theories of relationship, product involvement, and consumption communities. We draw from research with individual online investors to illustrate the theory of the epistemic consumption object.     

This We Remember: Consuming Representation via the Web Posting of War Photographs

Consumers are increasingly searching for beautiful memories. Memory is not solely the work of the mind retrieving a “true” past. People represent their unique past to (re)construct their identity and seek social links with others who share the remembered events. Through visual analysis of the web posting of war photographs by Vietnam veterans, this paper explores how people consume representations in remembering, reconstructing identities and building a mnemonic community. The analysis suggests that individual remembering is nested within collective remembering. A conceptual framework viewing remembering as mediated action helps to explain how consumers use representations in remembering. This process is carried out not only by individuals but also by cultural institutions. American Vietnam veterans use consumer products including private photographs, movies, books, travel trips and the Internet as tools to assist in the on‐going process of remembering. They add their own voice into the social representation system to create representations that further express who they are and to connect with their community. The constructed memory shapes consumers' present. This in turn modifies their representation of their pasts which become involved in changing the larger social representation system.     

Factors Affecting Retailer Acceptance of New Packaged Goods:

Packaged goods manufacturers develop and introduce several different types of new products including innovations, "me-too" prodcuts, and line extensions. The authors build a theoretical model to help understand the retailer new product acceptance process for different types of new products. Factors influencing retailer acceptance of new packaged goods were identified and tested. Statistical comparisons of factors were performed across different types of new products and within a particular type of new product to develop a relative ranking of the most influential factors. The results show that many of the factors affecting retailer acceptance of different types of new products are under the control of the manufacturer. The results also show that the retailer new product acceptance process varied significantly from one type of new product to another. Implications for theory and practice, and directions for future research, are discussed.     

城市一卡通顾客价值创新战略研究——基于双边市场视角

作为第三方支付的重要组成部分,城市一卡通具有典型的双边市场特性,其持卡人和接入企业的顾客价值是一卡通平台创新的动力和源泉。文章针对一卡通顾客价值创新战略涉及的几个关键问题,对城市一卡通顾客价值创新机制、影响因素进行分析,提出了基于双边顾客价值感知下的城市一卡通顾客价值创新能力培育规划的主要内容：顾客功能价值创新、顾客品牌价值创新、顾客关系价值创新以及顾客价值创新风险。最后针对我国城市一卡通现阶段发展状况和问题提出了一卡通顾客价值创新对策和政策支持建议,为我国各城市发展区域性城市一卡通支付工具提供参考。     

Education par excellence: Developing personal competencies and character through philanthropy-based education

This teaching note presents an innovation in accounting education called the Philanthropy Project. ² The Philanthropy Project emphasizes experiential learning and is designed to promote the learning of discipline-specific concepts while simultaneously addressing the social needs of the surrounding community. In the Philanthropy Project, students receive money to distribute to not-for-profit organizations (NFPs) based on a competitive proposal process they help to develop and administer. A distinguishing characteristic of this project is that it is not a simulation. Students make real decisions that have immediate consequences to certain groups of people in their own communities. They have to make difficult choices by allocating scarce resources to some agencies and saying “no” to other agencies, all with worthy causes.     

高科技企业创新生态系统平台领导战略研究

高科技企业创新生态系统是基于关联互补技术由高科技企业在全球范围内形成的共存共生、共同进化的创新体系。"平台企业+互补企业"是其主要的组织模式。通过对微软、英特尔、思科、IBM等企业案例研究发现,创新生态系统平台领导战略包括:基于技术标准创新模式选择、平台接口开放与专利许可策略选择的技术标准化战略;基于合作盈利模式选择、合作伙伴等级制度制订、技术支持活动实施的创新激励战略;基于内部研发、合作研发、研发并购模式选择的互补技术研发战略;以及平台企业内外部冲突协调战略。     

Community Connections to Enhance Undergraduate International Business Education: An Example of Business Consulting Projects

Practical project experience as a means of augmenting traditional classroom learning has long been viewed as a value adding curricular exercise. While students participating in the projects gain valuable skills that will enhance their personal marketability, successful projects also benefit the client companies involved and help enhance the image of the university. Substantial effort goes into planning and implementing such an experience and involves extensive coordination with multiple constituents. This article details how a project-based capstone experience was developed in partnership with the local business community and the College's Center for International Business as part of the degree requirements for a relatively new Bachelor of Science in International Business program.