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171.
《Journal of Retailing and Consumer Services》2014,21(6):1001-1012
The article describes the existing knowledge of how mobile marketing can increase the value for consumers and retailers. Mobile device shopping, and consumers' use of mobile devices while shopping is shown to be both an extension of consumers' shopping behaviours developed on Internet-connected desktop and laptop computers (PC), and potentially new behaviours based on a mobile devices' uniquely integrated features such as camera, scanners and GPS. The article focuses on how mobile marketing creates value for consumers and retailers, enabling more precise research and development of managerial concepts and tools while providing both managers and academics with increased understanding of mobile marketing and its value outcomes for retailers. 相似文献
172.
基于价值创造的企业治理新标准:EVA管理 总被引:1,自引:0,他引:1
20世纪90年代以来,传统的以会计利润为核心的业绩评价和激励体制受到了众多国内外学者的质疑和挑战。与此相反,考虑到权益资本成本的EVA管理模式无论在理论界还是在企业界都得到了极大的推广和运用,甚至有学者称之为"EVA革命"。笔者对此加以探讨。 相似文献
173.
Richard E Plank 《Industrial Marketing Management》2002,31(5):457-465
The notion of value and the principles and methods that buyers use to discover which supplier offering has more value needs to drive all business marketing activity. However, the concept of value and how to measure it is somewhat vague. The authors present a simple way to think about value. The research reports an exploratory empirical study of how the valuation model fits the views of purchasing managers and how purchasing agents view value and use it to make decisions. In general, the model posited appears to fit the view of purchasing agents, however, there is some digression and further research is needed. 相似文献
174.
A business process reengineering (BPR) project relating to the materials management function of a cement manufacturing plant is presented in this paper. The BPR project evolved out of an organisation development (OD) intervention initiative. Such an intervention aimed at improving value innovation capability of materials management professionals of a large cement manufacturing plant in India. The proposition here is that the value metrics relate to inside-in value innovations in order to deliver inside-out value to the customers in the face of fierce competition in Indian Cement industry. Materials of all types used in a cement plant constitute 60–70% of the total cost and hence the effective operations of procurement and inventory are the critical success factors for strategic value innovations and thereby competitiveness. The primary emphasis in this project was on learning and implementation, by creating an urgency for instilling responsible leadership and building organic partnership through knowledge networking. 相似文献
175.
赵丽萍 《山西经济管理干部学院学报》2002,10(1):9-10
用“收益费用中心观”和“资产负债中心观”相结合的“二元接近法”反映财务状况和损益,使会计信息更有使用价值、更符合会计目的;同时,“二元接近法”下离不开现时价值会计,它与企业价值有联系。 相似文献
176.
Confronting the science/value split: notes on feminist economics, institutionalism, pragmatism and process thought 总被引:1,自引:0,他引:1
What changes must economics undergo, if it is to become a moreadequate discipline, furthering of survival and flourishing?This essay argues that a break must be made from contemporarymainstream economics at the level of ontology (i.e., about thenature of reality). Drawing on neglected traditions of pragmatistphilosophy and process metaphysics, some elements of oldinstitutionalist economics, and late-twentieth century naturalscience, it demonstrates that ample argument exists for a viewof the world as open, evolving and permeated with value. Furthermore,feminist scholarship offers an explanation for why such a worldviewfaces an uphill battle for acceptance. 相似文献
177.
中国会计准则国际协调效果的实证研究 总被引:1,自引:0,他引:1
自改革开放以来,我国进行了一系列旨在加强会计准则国际协调的改革,会计信息编报者和使用评价者都十分关心会计准则国际协调的效果。本文在借鉴国内外相关研究的基础上,采用实证研究方法从纵向上比较和分析AB股公司的净利润差异与会计信息价值相关性的变化,以期对我国会计准则国际协调的总体效果做出经验性评价。 相似文献
178.
Varying the VaR for unconditional and conditional environments 总被引:1,自引:0,他引:1
Accurate forecasting of risk is the key to successful risk management techniques. Using the largest stock index futures from 12 European bourses, this paper presents VaR measures based on their unconditional and conditional distributions for single and multi-period settings. These measures underpinned by extreme value theory are statistically robust explicitly allowing for fat-tailed densities. Conditional tail estimates accounting for volatility clustering are obtained by adjusting the unconditional extreme value procedure with GARCH filtered returns. The conditional modelling results in iid returns allowing for the use of a simple and efficient multi-period extreme value scaling law. The paper examines the properties of these distinct conditional and unconditional trading models. The paper finds that the biases inherent in unconditional single and multi-period estimates assuming normality extend to the conditional setting. 相似文献
179.
On theoretical grounds, monitoring of top executives by the (supervisory) board is expected to be value relevant. The empirical evidence is ambiguous and we analyze three non-competing explanations for this ambiguity: (i) The positive effect on firm value of board monitoring is hidden in stock price effects due to the simultaneous occurrence of the positive real effect of monitoring and the opposing information effect. (ii) The combination of board monitoring and monitoring by other parties prevents assessing the value relevance of board monitoring in isolation. (iii) The confounding effect of a simultaneous successor appointment typically generates an upward biased estimate. Based on an analysis of price effects and trading volumes at announcement, we conclude that monitoring by the supervisory board is valued by investors: Forced departures of executive directors, also without a successor appointment, are value relevant in the Netherlands where external control mechanisms and shareholder control were virtually absent in the period studied (1991–2000). 相似文献
180.
基于模块化的企业价值网络及其竞争优势研究 总被引:3,自引:0,他引:3
以价值模块化为基础,传统的集合型价值链经过解构、整合和重建形成具有差异化竞争优势的模块化价值链。不同企业的价值模块和模块化价值链在共同的界面标准内交叉连接、融合贯通,形成企业价值网络。企业价值网络集聚各成员企业的优势资源,将各种能力要素协同在一个无形的网络平台上,通过不同组织模块之间的协作、创新和竞争,能够产生新的竞争优势。企业以价值模块化为基础,对自身价值链进行整合,融入企业价值网络,能够分享网络内成员企业的优势资源和技术创新成果,共享模块化经济,增强企业核心竞争力和抗风险能力。模块化时代,企业之间的竞争已经演进为企业价值网络之间的竞争。 相似文献