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61.
传统的正交频分复用(OFDM)系统识别算法只能识别出接收信号是否为基于全球微波互联接入技术(WiMax)的OFDM信号,但无法判断该信号是认知信号,并且在复杂电磁环境下识别正确率低。为此,提出了一种协同识别认知WiMax无线网络OFDM信号的算法。该算法首先利用OFDM信号的循环自相关特性估计信号的有用符号时间,并通过估计各协同感知节点的信噪比对时间参数的估计值进行加权,得到有用符号时间的协同估计值,进而判断接收信号是否为基于WiMax系统的OFDM信号;再通过自私攻击策略,实现对OFDM信号是否是认知WiMax信号的判别,为进一步研究认知WiMax网络节点定位技术奠定了基础。仿真结果表明,与非协同识别算法相比,提出的协同识别算法在多径和低信噪比条件下具有更高的识别率。 相似文献
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Diana Gregory-Smith Andrew Smith Heidi Winklhofer 《Journal of Marketing Management》2013,29(11-12):1201-1223
AbstractThis paper investigates the role of emotions and the prevalence of dissonant/incongruent choice behaviour within the context of ethical consumption. Based on 31 in-depth interviews with British consumers, the findings demonstrate that consumers consciously indulge in ‘ethical’ and ‘unethical’ behaviour (as defined by respondents themselves), often within short time frames, and that they often compensate for unethical choices by making ethical choices later on (and vice versa). The study provides evidence that positive and negative emotions are a key driver of this dissonant behaviour. Guilt is the most salient emotion, and a taxonomy of guilt in this context is derived from the data. Consumers are found to employ guilt-management strategies in order to sustain contradictory behaviour and manage cognitive dissonance. A conceptual framework is derived in order to summarise the observed role of emotions in ethical consumer choice. The paper also provides additional explanations of the manifestation of the attitude–behaviour gap. 相似文献
64.
《Journal of Teaching in International Business》2013,24(1-2):5-31
Abstract There is now a substantial body of research evaluating various aspects of educational alliances between Chinese and foreign universities, and one of the key aspects of success seems to be the degree of commitment made by the two sides. Yet the term commitment continues to remain elusive and very broad in scope. This paper attempts to identify what commitment meant to managers from a number of Chinese and foreign university alliances and concludes that it was a complex and deeply felt sentiment encompassing affective and cognitive aspects related to the personal and operational dimensions of an alliance over time. Commitment-in its various forms and guiseslay at the very core of a successful alliance. It enabled people-and their respective institutions-to devote considerable levels of emotional and cognitive energy to the alliance: it was about passion, and results; about enthusiasm and value; and about empathy and measurable quality. 相似文献
65.
Under some circumstances, increased customer participation can enhance customer satisfaction. However, the precise mechanism by which participation might increase satisfaction has not been explored in the literature. This paper considers whether a customer’s cognitive ability might affect the relationship between participation and satisfaction. A causal model has been developed to examine the potential interactive effects of participation and cognitive ability on satisfaction, and a simple quantitative model has been proposed to simulate these effects. The results of both a numerical simulation analysis and a quantitative analysis of case study data indicate a significant main effect of cognitive ability on satisfaction. Additionally, an interactive effect has been observed, whereby higher cognitive ability results in higher satisfaction, given a minimum degree of customer participation in the service. Among this study’s implications is that customers with different cognitive abilities should have different degrees of participation that act to maximize their satisfaction. 相似文献
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Daniela Dalzotto Carlos Costa Henrique Webber Baseggio 《International Review of Retail, Distribution & Consumer Research》2016,26(4):418-434
Negative word-of-mouth (WOM), defined as derogatory information disseminated from person to person and aimed at defaming a product, highlighting a product complaint, and/or highlighting unsatisfactory service experiences, influences consumer behavior and can harm a company’s image. The present study was conducted to ascertain the impact of affective antecedents (negative emotions) and cognitive antecedents (distrust) in the intent of negative WOM. A proposed theoretical model was employed to analyze the effect that perceived injustice had on negative WOM and how this effect was mediated by emotional and cognitive aspects. The research was a pre-experimental design – one treatment leading to one observation – with 252 students. Through an OLS regression and mediation analyses, we found an indirect link between perceived injustice and negative WOM intent, which was mediated by negative emotions and distrust. Contributing to the field of marketing studies, this paper fills an investigative gap regarding affective and cognitive antecedents as mediators of negative WOM. The results suggest that marketing managers should create mechanisms to allow consumers to express their negative emotions and rebuild their trust in order to avoid the spread of negative WOM. 相似文献
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