解析小布什执政时期美国软实力的变迁

因其在发展中国家激发梦想和愿望的能力无人能比,美国一直拥有最强大的软实力。以追求霸权利益为目的,美国武力向外推行民主的外交政策和民主移植给目标国造成的破坏性后果激起了广泛的反美主义浪潮。世界高涨的反美情绪减弱了美国的软实力,而这正是美国引领世界所必需的。一轮接一轮的民意测验表明,美国的软实力已经衰退,尤其是在伊斯兰世界。理想主义的小布什把推进民主放在美国外交政策的优先地位,其受挫的教训把奥巴马引向了巧实力外交战略。     

从工业工程视角看学生活动中心布局与流程的优化

本文以某学校学生活动中心为例,通过运用基础工业工程的思想,采用"5W1H"的方法分析业务办理流程的问题并找出产生问题的根本原因,然后根据"ECRS"四大原则提出了改进业务办理流程的具体方案,并运用现场管理的方法对其现场布置进行了改善,最后对方案进行了评价。     

Profitability market segmentation: Identifying the heavy users of overdraft checking

Users of overdraft checking, a bank service that allows customers to draft checks in excess of their existing balances up to a predetermined limit, were studied to see if they could be segmented on the basis of utilization rates. A total of 271 overdraft checking customers from among 489 enrollees in the service returned completed questionnaires. All enrollees were customers of a bank in a midwestern city of slightly more than 100,000 inhabitants. Data covering the extent of overdraft usage, utilization of other of the bank's services, and sociodemographic backgrounds were collected. Customer groups varying in overdraft usage intensity and date of enrollment in the service were derived through cluster analysis. Multiple discriminant analysis was used to relate use of other services and background data to group membership. Heavy users, the most profitable bank customers, were younger, had lower incomes, and were better educated than light users. Furthermore, early heavy users tended to be similar in socioeconomic profile to later heavy users. So a re view of the characteristics of the first few intense users would have been helpful in the development of a marketing program to attract additional profitable customers.     

Pretesting the effectiveness of industrial advertising

This article addresses the pretesting of industrial advertising messages diffused through (mass) communications media such as professional and trade journals. It is based on case-study experience and presents a normative framework for pretesting industrial advertising.     

Goal programming approach to marketing/ production planning

This article focuses on the need for greater coordination and integration between production and marketing. The potential conflicts between the production and marketing areas are highlighted, and a goal-programming algorithm is developed for dealing with the complex trade-off decisions involved in marketing/production planning. The algorithm is applied to a case example to illustrate its use in managerial decision making.     

A Comment on “The Dilemmas of Technology”

This paper documents Hohfeld's influence on interwar American institutionalism. We will mainly focus on three leading figures of the movement: John Rogers Commons, Robert Lee Hale, and John Maurice Clark. They regarded Hohfeld's contribution on jural relations as a preliminary step toward the understanding of the adversarial nature of legal rights. Albeit with substantial differences in style, method and emphasis, Hohfeld's schema provided a powerful analytical and rhetorical tool for their analysis.     

American Unionism: From Protest to Going Concern

This article is the companion to "Pragmatism(s) Plural, Part I" which argued the virtue of classical pragmatism (of C.S. Peirce and John Dewey) as a methodological and philosophical adjunct to empirical inquiry in political economy. This article briefly examines the use of "pragmatism" to refer to philosophical positions having little to do with classical pragmatism and which are generally antithetical to it. Succeeding sections indicate how W.V. Quine, Richard Rorty, Karl Popper and others are associated with distortions, misreadings, and baseless criticisms of classical pragmatism — or more often of imagined or phantom versions of classical pragmatism. These other "pragmatisms" block more effective inquiry by substituting philosophical attacks and rationales for ongoing, evidential criteria.     

W·S·默温诗歌的生态言说

自然主题在W·S·默温的诗歌中非常显明.他的很多诗歌充斥着对自然的言说,并通过对主体意识的模糊化来彰显非主体的环境意识,是一种重要的言说生态的方式.对叙述者主体的模糊化和空缺处理正是与环境达成沟通与认同,使得人类主体隐匿于自然之后,并进而创造一种独特的美学力量.     

金融类专业“理实一体化”教学探索

"理实一体化"教学是高等职业教育中一种新的教学模式,即理论和实践一体化的教学模式,其弥补了以金融类专业为代表的偏文科类教学中实践的缺失。理实一体化教学模式实施于考试环节、实习环节、课堂组织及教授环节的完整教学工作中,是改善高职学校教学质量,提高学生的社会认可度的有益探索,也是高等职业院校成功发展的必由之路。