Community participation in World Heritage Site conservation and tourism development

This study investigates the factors contributing to community participation in a World Heritage Site (WHS) using Motivation, Opportunity, and Ability (MOA) model. We examined the effects of these factors on three levels of community participation. The findings showed that motivation had the greatest positive effect on the low level of community participation. Opportunity had the greatest effect on the high level of community participation. Among the dimensions of ability, namely awareness and knowledge, the findings showed that more aware residents were more interested in low level of community participation, whereas residents with more knowledge were more interested in high level of community participation. This study contributes to the tourism development and WHS conservation and management literature by examining the effects of MOA factors on three levels of community participation. Moreover, this study has a number of practical implications for local authorities in terms of community participation.     

Effects of personification and anthropomorphic tendency on destination attitude and travel intentions

This research examined how individual differences in anthropomorphic tendency (the tendency to humanize non-human agents/objects) influence how people respond to destination marketing communications. Specifically, this study examined whether individual-level anthropomorphic tendency and text-personification of destination marketing communications interact to influence destination attitude and travel intentions. Results from a study involving 210 Australian participants revealed that destination attitude and travel intentions were most favorable for people with high levels of anthropomorphic tendency and who were exposed to personified tourism messages. These findings indicate that text-personification represents a new communication tactic for tourism – particularly for target consumers who are high in anthropomorphic tendency – and one that can humanize the destination leading to more favorable attitudes and higher intentions to travel. This effect is mediated by positive emotions. People with high anthropomorphic tendency who are exposed to a personified advertisement feel more positive emotions, which lead to positive tourism outcomes.     

我国东西部城市旅游的差异分析

城市是区域发展的核心与枢纽 ,城市旅游的发展状况影响着区域旅游发展的结构、规模和水平。本文从我国区域旅游发展不平衡的现状出发 ,从城市化水平、旅游整体水平、旅游空间结构、旅游产品与模式等方面分析了东部和西部城市旅游的差异。为西部旅游开发提供了一定的参考。     

Rethinking social impacts of tourism research: A new research agenda

Understanding the social impacts of tourism on communities is extremely important for government at all levels so that action can be taken to reduce the likelihood of a community backlash against tourists and tourism development. Given that the residents of many tourism destinations are a fundamental part of the tourism ‘product’, resident attitudes and behaviour have a sizable impact on the success or otherwise of a destination. Research on the social impacts of tourism on communities is substantial and ongoing and while advances have been made in the area, the research has not addressed some of the deep seated issues faced by tourist destinations. This paper provides a critique of the social impact of tourism literature, highlighting the inadequacies in the research that has been conducted to date, which then leads to the development of a new conceptual framework. The paper traces the key developments in social impact research and argues that the predominance of quantitative methods potentially limits our ability to gain a more in-depth understanding of the impacts and how they influence both the host community and tourists. The paper finds that the quantitative focus from previous social impact research has led to a narrow understanding of the issues surrounding social impacts and proposes a new research agenda based on ‘layers’ of social impact understanding through the use of ethnography or phenomenology. The paper concludes with recommendations to progress social impact research beyond simply describing the issues towards explanations of why they occur by suggesting that social impact research examine, in greater depth, the values and intrinsic characteristics of the host residents.     

Migrant networks, language learning and tourism employment

This paper examines the relationship between migrants’ social networks, the processes of language acquisition and tourism employment. Data collected using netnography and interviews are used to identify the strategies that Polish workers in the UK use to develop their language skills. The paper highlights the roles played by co-workers, co-nationals and customers in migrants’ language learning, both in the physical spaces of work and the virtual spaces of internet forums. It also shows how migrant workers exchange knowledge about the use of English during different stages of their migration careers: prior to leaving their country of origin and getting a job, during their employment and after leaving their job. Implications for academic inquiry and human resource management practice are outlined.     

Fuzzy Rasch model in TOPSIS: A new approach for generating fuzzy numbers to assess the competitiveness of the tourism industries in Asian countries

This study proposes a novel approach, the Fuzzy Rasch model, which combines Item Response Theory (IRT) and fuzzy set theory. This paper applies the Fuzzy Rasch model in Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to analyse the Tourism Destination Competitiveness (TDC) of nine Asian countries: China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and the Philippines. The study was conducted in 2009 using 6 criteria and 15 indices. The results demonstrate the feasibility of applying the Fuzzy Rasch model in TOPSIS to analyse TDC in Asian countries. In addition, the proposed model also provides an effective means of applying the MCDM method to study TDC. Furthermore, in 2009, the Asian countries were ranked from most to least competitive as follows: China, Japan, Hong Kong, Malaysia, Thailand, Singapore, Taiwan, Korea and the Philippines.     

Visitor centre staffing: Involving volunteers

Volunteer involvement in visitor centres has received little attention by tourism researchers despite the critical role staff play in welcoming tourists to a destination and promoting tourism activities. The community function of visitor centres - of which volunteering is part - has also been underplayed in previous research. Using data from a survey and interviews with visitor centre managers in Australia, this paper investigates the rationales for staffing visitor centres with volunteers and/or paid employees and, related to motivations for volunteering, the factors influencing the attractiveness of visitor centre volunteer programmes. The dominant rationales for involving volunteers are need, community involvement, visitor experience, and the personal qualities and motivations of volunteers. Visitor centre volunteering is attractive because of location and local pride, interactions with tourists and social relationships with other volunteers, and the reputation of the visitor centre and its volunteer programme.     

Estimating the long-run effects of socioeconomic and meteorological factors on the domestic tourism demand for Galicia (Spain)

Tourism is one of the more important sectors for the economy of Galicia (northwest of Spain). The aim of our study is to quantify determinants of Galician domestic tourism demand and their impacts. Additionally, confidence intervals for these impacts are calculated by bootstrapping data. The results show that income, Eastern vacations and the celebration of the Holy Year of the Apostle Saint James have had a relevant positive impact on tourism. There is also a significant positive connection between a meteorological phenomenon, the North Atlantic Oscillation (NAO), and tourism demand. On the other hand, the differential rates of inflation between Galicia and the rest of Spain and the 2008 economic crisis have had a negative effect.     

“Step into the Real Texas”: Associating and claiming state narrative in advertising and tourism brochures

Texas is one of the most popular states for tourists. Using quantitative and primarily qualitative methods, we analyzed how marketers of small cities and towns associate their place to four central components of the Texas state narrative – the flag, official and unofficial symbols, territory, and social–historical mythology – in advertising and tourism brochures in the years 2008–2010. We discovered that in parallel to the overuse of the “associating to well-known brand/narrative” strategy, marketers also invest efforts toward claiming the narrative. Thus our second goal was to discover which techniques were used in order to claim the state narrative. Using the state of Texas as an example may provide a test case for typology, associating and claiming state narratives in promotional materials.     

Construction and validation of a scale to measure tourist motivation to consume local food

Although the importance of the role of local food in tourism has begun to form an academic debate in the last decade, little effort has been invested in understanding what tourist motivations influence consumption of local food and beverages in a tourist destination and to develop a measurement scale for those motivations. Thus, this study adopted the comprehensive procedures of measurement scale development recommended by prior studies. The scale development procedure yielded a five factor measurement scale with acceptable levels of reliability and validity. Five underlying motivational dimensions of local food consumption were labelled: cultural experience; interpersonal relation; excitement; sensory appeal; and health concern. The outcomes and applications of the developed scale are discussed both in terms of theoretical and managerial implications.