Anatomy of a flipped classroom

A well-designed flipped course requires a significant amount of planning and preparation, but has great benefit to both students and instructor. Using Bloom’s Taxonomy as a guide, one can design effective online and in-class components that maximize benefits to students. A flipped classroom allows students more time to interact with peers and their teacher, and collaborate with teams. This paper will describe how one tourism educator flipped an advanced marketing course, as well as the technology tools used in content creation.     

旅游目的地品牌标识评价研究——以中国优秀旅游城市为例

品牌标识是旅游目的地的核心品牌要素,也是其竞争优势的重要来源.但是,目前国内外对旅游目的地品牌标识及其评价的研究很少.文章在分析旅游目的地品牌标识内涵和类型基础上,提出旅游目的地品牌标识评价应遵循市场营销之功能性原则.基于此,文章构建了旅游目的地品牌标识评价的IDCAM模型,提出一个好的品牌标识应该具备识别性、区分性、一致性、易于被注意和易于被记忆之特征.以该模型为基础,文章从信号传递、符号意义、要素组合、视觉要素四个视角对旅游目的地品牌标识评价的具体标准进行了研究,并构建了基于IDCAM模型的旅游目的地品牌标识评价标准模型.依据IDCAM模型,我国优秀旅游城市正在独立使用的149个品牌标识大部分具有识别性,但是区分性明显不够,而且符合理想层次评价标准者仅有31个.     

中国省域森林公园技术效率测算与分析

文章借助数据包络分析方法（DEA）,利用2003～2008年的数据,对我国森林公园发展的效率进行研究,为我国森林公园旅游资源的优化配置和运行效率的提高提供参考依据,并测算了31个省区的技术效率、纯技术效率和规模效率,比较了它们之间的差异。结果显示,从全国来看,森林公园的技术效率较高;从个体来看,不同省区森林公园的技术效率存在较大的差异,上海、浙江、广西、广东等省区的技术效率较高;宁夏、内蒙古、安徽等省区的技术效率较低。通过优化投入规模与结构、人员培训等措施能够在一定程度上提高我国森林公园整体的技术效率。     

北京旅游目的地形象的感知——中西方旅游者博客的多维话语分析

目前,很少有学者采用旅游者博客这一新兴的方式研究游客对旅游目的地形象的感知。文章选择中西方旅游者博客话语为切入点,从“文化繁荣”、“宜居和生态”、“现代化大都市”、“社会和谐”和“经济发展”5个维度探讨中西方游客对北京旅游目的地形象感知的异同,并讨论了两个不同旅游群体在文化背景、意识形态和消费水平方面的差异。最后,文章对如何提升来京中西方游客的体验评价提出了切实的建议。此研究意在强调旅游者博客在旅游目的地形象研究中的重要意义,同时亦希望能够对话语分析的跨学科发展作出贡献。     

Understanding organizational citizenship behavior from a cultural perspective: An empirical study within the context of hotels in Mainland China

Scholarly concerns in organizational citizenship behaviors (OCBs) have increased dramatically over the past two decades. Nevertheless, there are significant issues yet to be addressed and resolved, one of which relates to the influences of cultural values on such voluntary behaviors. In view of the importance of OCB in meliorating hotel service and cultivating customer loyalty, the current study seeks to investigate a possible mechanism through which Chinese values (CVs) may function on employee citizenship behaviors within the hotels in Mainland China. The research questions focus on whether CVs have a direct impact on OCB and its verified antecedents, leader–member exchange (LMX) and employee organizational commitment (OC). Eventually, the research findings have verified the conceptual model and confirmed all the postulated linkages among the constructs under study.     

基于SWOT-AHP的工业仓储用岛开发利用策略研究——以舟山群岛新区为例

本文采用SWOT分析法对舟山工业仓储用岛开发利用的优势、劣势、机遇和挑战进行定性分析,再通过AHP法进行定量分析,构建SWOT-AHP模型。通过计算舟山工业仓储用岛开发利用策略四边形,确定舟山工业仓储用岛开发利用应选择开拓型战略,即发挥自身优势、抓住外部机遇。     

中国金融发展与技术效率改善——基于工业制成品行业面板数据的经验研究

技术效率改善对于中国经济效率进一步的提高具有决定性作用。基于2001～2007中国国有及规模以上非国有工业制成品行业面板数据,本文在Malmquist指数法下测算了技术效率改善指数。利用该指数,本文进一步检验了金融发展与技术效率改善的联系。经验结果表明,金融发展促进了技术效率改善,而在外源融资依赖度高的行业,这种促进效应更加明显。     

Mean squared error efficient estimators of the variance components

Summary Pseudo Bayesian estimators for the variance components based on Jeffrey’s Rule are derived for the mixed balanced incomplete block design and are compared with the usual analysis of variance estimators in terms of mean squared error (MSE) efficiency. Numerical results show that Pseudo-Bayesian estimators are more efficient in numerical results.     

外资高度集聚与加工制造业主导:沿海开发区一种典型的发展路径及机理分析——以天津泰达为例

以天津泰达为例,总结探讨改革开放背景下我国沿海开发区20年演进历程中所形成的一种典型发展路径:以外资高度集聚和加工制造业主导为特征的外向型经济增长;这种发展路径是由"全球产业重组-外资注入增长-外向型加工区"的内在机理所决定的;最后,论文解释了沿海开发区发展过程中的经济高速增长与外部风险性、外向型经济增长的路径依赖与内生增长困境、从加工区到新城的转型战略和游离于二者间的现实图景等诸多特殊现象.     

Rationality of weather predictions and insurance purchases: testing the gambler’s and hot hand fallacies

Deviations from the rational behaviour assumed in many economic models have been found in a variety of settings. Two such deviations, the gambler’s and hot hand fallacies have been found in lab settings, as well as in consequential real-world decisions. Previous economic experiments have shown that the behaviour of professionals can differ from that of the general population. In this paper, we use data from two experiments conducted with a particular group of professionals who make yearly high-stakes decisions in the face of uncertain weather and market conditions: agricultural producers. In the experiments, participants were asked to make predictions about the coming year’s weather and market conditions and make decisions in a familiar decision context. Results indicate evidence of the gambler’s fallacy, such that participants were less likely to predict a good outcome if the previous outcome(s) were good. We also observe that participants were more likely to gamble if a previous gamble was successful, but find no impact on two successful gambles. These combined results indicate that even professionals with many years of experience can exhibit behaviours that deviate from those assumed by classical models.