The construction of home feeling by Airbnb guests in the sharing economy: A semantics perspective

Although the literature of peer-to-peer accommodation is increasingly recognizing the importance of home feeling, little has been done to theorize the construction of home feeling and its impacts on Airbnb guests’ future intention. To fill in this gap, this study systematically unpacked how Airbnb guests construct the feeling of home. A total of 42,085 review comments containing the feeling of home from three major cities in the USA were analyzed from a semantics perspective. Based on our findings we conceptualize home feeling as a PASS_h process, which contains multiple dimensions: physical and spatial, social, and affective, coupled with hospitality. Essentially, the home feeling with the interaction of these dimensions fulfills the daily hybrid needs of the guests.This article also launches the Annals of Tourism Research Curated Collection on Peer-to-peer accommodation networks, a special selection of research in this field.     

What is happening in Paris? Airbnb,hotels, and the Parisian market: A case study

Airbnb has been the subject of heated discussions among tourism and hospitality scholars. In order to understand the true impact of P2Psharing on the tourism and hospitality landscape, it is important to understand that market in detail first. Therefore, in this paper, we explore the development of the Airbnb market over the last seven years in Paris, the most popular destination for Airbnb guests with more than 40,000 accommodation rentals. This research note is a summary of our findings on the Paris market. Our study shows different growth and seasonality patterns for Airbnb and hotels and dissimilarities in the geographical location of the offers. The findings indicate that the two products are not in direct competition and that their relationship might be more complex than previously thought. We trust that exploring the nature of the competitive relationship would be a valuable avenue for further investigation.     

The complexity of consumer experience formulation in the sharing economy

The study examines the complexity of the factors that influence overall perception among tourists who use peer-to-peer accommodation during their vacations. More specifically, it employs fuzzy-set Qualitative Comparative Analysis to analyse data from a sample of 712 peer-to-peer holidaymakers visiting Athens, Greece, and examines the socio-demographics of age and income along with the simple attributes of perceived risks, marketing and advertising, social aspects, and price and quality issues. The findings reveal three sufficient configurations that are able to influence the overall experience: (i) the price-quality nexus, (ii) risk perspective, and (iii) social interaction. The research also compares nonlinear analysis with the dominant parametric methods in tourism and hospitality research (regression; Cramer’s V), highlighting the suitability of the former for complexity examination. It further progresses from fit to predictive validity for the examined models, and contributes to both theoretical and methodological domains.     

双语教学的有效性研究

近些年来,国内一些高校陆续开设了若干双语教学课程.在具体的实施中遇到了学生双语能力、双语教学模式、教材选取等一系列问题.本文通过研究双语教育理论和西部高校双语教育实践现状,从扫除语言障碍、新旧知识的同化和顺应、研究学生学习心理三个方面探讨了应该如何处理和整合这些问题以保证双语教育的有效性.     

中小企业融资问题分析

加强对中小企业的金融支持是促进我国中小企业发展，市场机制完善，增加城乡就业机会以及促进国民经济发展的重要举措。本文对中小企业在融资中所存在问题进行了具体的分析，并提出了解决这些问题的方法。     

场景式消费酒店的顾客住宿动机与体验价值研究

近年来场景式体验消费推动了传统功能型酒店转型升级,新业态的实践发展值得理论研究关注。本文以杭州滨江奥体亚朵S网易严选酒店的网络点评为样本,研究了顾客的住宿动机与住宿体验价值。结果发现:(1)驱动顾客选择场景式消费酒店的8种具体动机有舒适友好、便捷高效、品质保证、经济实惠、社交归属、价值认同、氛围格调、求新求异,并可归类为三大动机层次功能性动机、享乐性动机、社会性动机以及两大动机类别基础性动机、延伸性动机,以此构成“洋葱式”住宿动机模型;(2)顾客的体验价值由基本保障、性价比高、位置便捷、设施舒适、服务友好、品牌属性、场景氛围、场景载体、场景感受9个子维度,功能价值、享乐价值、场景价值3个次维度以及一般性体验价值、独特性体验价值2个主维度构成;(3)不同动机类型顾客关注的体验价值各有侧重点,“功能性动机”顾客首要关注“功能价值”,“享乐性动机”顾客首要关注“享乐价值”,“社会性动机”顾客首要关注“场景价值”。本文对场景式消费酒店的管理经营具有启示意义。     

The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands

This study examines how the interaction between emoji (emotional vs semantic) and social media content (aesthetic experience vs promotion) influences consumer engagement in tourism brands' digital communication. Based on real Twitter data and an online experiment, our results show that, for aesthetic experience content, emotional emoji elicits more consumer engagement than semantic emoji does. Moreover, emotional emoji increases consumer engagement by eliciting a higher level of emotional responses for aesthetic experience content, whereas semantic emoji enhances consumer engagement by generating greater credibility for promotion content. This study contributes to the textual paralanguage literature in tourism by offering theoretical explanations on how and why the matching effects of emoji and content type on consumer engagement occur in tourism brands’ digital communication. This study also provides practical implications for tourism social media marketers on how to increase consumer engagement via the appropriate use of emoji.     

The impact of sharing accommodation on the hotel occupancy rate in the kingdom of Swaziland

This paper examines the relationship and impact of sharing accommodation on the hotel occupancy rate (HOR) from a developing country perspective. Using panel data on the monthly HOR and the number of Airbnb room occupancy rate for the periods 2012–2016 and 2015–2016, respectively, the study applies a hierarchical regression model to respond to the research questions. The Pearson correlation test reveals a positive relationship between the HOR and Airbnb room occupancy rate, thus indicating that an increase in the hotel room occupancy rate moves in tandem with a rise in the Airbnb room occupancy rate. Further test revealed that increase in the Airbnb room occupancy rate coincided with an increase in the hotel room occupancy rate. In addition, the Airbnb platform was found to appeals to a different tourist market profile than does that of hotels, and that, therefore, the two products may be viewed as non-competitors. Furthermore, inconsistencies in regulatory provisions, in terms of which hotels are required to undergo various legal procedures as opposed to such platforms, are evident. The study recommends that the Swaziland Government should undertake stakeholder consultations aimed at developing regulations to manage and monitor sharing accommodation platform participants that will incorporate its innovative and diverse dimensions. The study is important as it provides insights into tourism destination managers on the impact of the sharing economy from a developing country perspective where empirically based research that could be useful in policy formulation is scant.