克服母语负向迁移,创设英语语言环境

母语负向迁移是英语学习过程中的常见现象,对于新知识的学习和掌握往往会产生负面影响.通过对各种负向迁移现象的分析,提出克服母语负向迁移的行之有效的方法--创设英语语言环境,旨在帮助英语学习者克服母语干扰,提高学习效率.     

原始服饰艺术思维的当代影响剖析

原始服饰艺术是原始人类在那个懵懂的时代朴素的智慧结晶,当代服饰艺术设计在寻求新的突破的同时,也需要回眸那种早已消逝的自然和恬淡,也许我们来提取和重温的时候更能体味元素里的伟大,也更能感受到原始艺术思维的清新和无法逾越的自然高度。本文将从原始服饰艺术的各种代表思维表现中挖掘原始元素,通过对比和传承关系来说明和剖析其对当代的影响及其对现代服装设计的借鉴意义。     

近五年高校外语教师专业发展研究回溯

2005年以来,国内期刊尤其是外语类核心期刊发表了一批与外语教师专业发展相关的研究成果。这些成果涉及外语教师专业发展内涵、影响因素、专业发展意识、发展途径、策略和发展阶段等方面,但仍有许多问题尚待探究。     

“反讽”与“药”——对庄子与柏拉图语言观中悖论的比较

在庄子与柏拉图的哲学中，语言受到排斥，他们认为道（意）与言之间、理念与语言之间存在等级关系。然而，他们都没有全盘否定语言，而是充分认识到了语言的价值。虽然他们对待语言的态度都存有悖论，但二者的悖论是有很大差别的，在庄子的语言观点中更多地显露出非理性、直觉性和生态自然性等后现代特征。     

Impression management: dual language reporting and voluntary disclosure

The presentation of corporate disclosure may be explained by impression management. The relative extent of corporate disclosure may be related to information costs. This paper links these two theoretical perspectives by comparing the extent of voluntary disclosure in companies that have chosen to present a dual language approach to reporting, relative to the disclosure provided by companies choosing to report only in one language. The analysis shows that voluntary disclosure is higher in companies that have higher visibility through dual language reporting and whose investors face higher information costs. The analysis also shows that voluntary disclosure by companies reporting only in one language is associated with domestic visibility in market listing and type of industry, while that of companies reporting in two languages is associated with responding to market pressures.     

PAGES AS STAGES: A Performance Approach to Visitor Books

This article offers a contribution to the fields of tourist performance and language. By exploring a visitor book located at a heritage site in Jerusalem, Israel, it argues that texts produced by tourists can assume the semiotic status of performances. Consequently, tourists’ texts should not be viewed merely as instances of “discourse” or “language”, but also as organic parts of the aesthetic and semiotic aspects of tourism. The article describes four dimensions that establish the visitor book as a particular “stage”, and the texts therein as the tourists’ situated performances. Taken together, these dimensions constitute a model for the analysis of linguistic performance and for the semiotic interrelationship between stage and performance in tourism.     

普通语法学的汉语句法符号

普通语法学需要一种句法符号,汉语句法符号只是其中之一。在句法符号的视野里,语言的生成是一个随时可以直观的过程。使用Tgl、Wzt和Jdl三个汉语句法符号,则描写出了语言生成的基本过程和句中的基本语法关系。     

城镇化过程中小城镇居民的语言生活问题及对策——以海宁市长安镇居民为例

以社会语言学相关理论为指导,对嘉兴海宁市长安镇居民语言生活状况进行了实地调查,通过统计方法定量分析研究了小城镇居民的语言生活现状及其语言态度,并以此为依据提出在城镇化、外来人口流动和普通话普及的大背景下,如何使普通话与方言共生共处的一些可行途径。     

A Typology of Communicative Strategies in Online Privacy Policies: Ethics, Power and Informed Consent

The opaque use of data collection methods on the WWW has given rise to privacy concerns among Internet users. Privacy policies on websites may ease these concerns, if they communicate clearly and unequivocally when, how and for what purpose data are collected, used or shared. This paper examines privacy policies from a linguistic angle to determine whether the language of these documents is adequate for communicating data-handling practices in a manner that enables informed consent on the part of the user. The findings highlight that corporate privacy policies obfuscate, enhance and mitigate unethical data handling practices and use persuasive appeals to increase companies’ trustworthiness. The communicative strategies identified provide starting points for redesigning existing privacy statements with a view to communicating data handling practices in a more transparent and responsible manner, laying the groundwork for informed consent.     

Effectiveness of Indecent Language in Advertising on Young Adult Consumer Attitudes and Purchase Intent

This study applies both the Dual Mediation Hypothesis and Schema Congruity Theory to examine the effectiveness of mild controversial advertising executions on young adult consumer cognitions, affect, and behavior. Findings from this study suggest that advertisements featuring mild indecent language result in more positive advertisement attitudes, brand attitudes, and purchase intentions than when decent language is used. Young adult consumers also report more positive advertisement and brand attitudes, and a greater likelihood of purchase when they perceive the advertisement to be congruent with their existing schema, regardless of whether the execution is mildly controversial or noncontroversial in nature. The findings of this study are important to advertisers in the development of effective creative execution techniques.