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91.
地方政府间竞争越来越趋于制度环境等软实力的竞争。基于区域品牌的地方政府间竞争必将有利于充分发挥市场机制的基础性作用;有利于公共品的有效供给,纠正市场失灵;有利于促进各地专业化分工,避免恶性竞争;有利于提高区域经济的开放性;有利于增进财富要素的根植性;有利于促进生产要素升级和经济增长方式的转变。 相似文献
92.
论提高我国本土会计师事务所竞争力的策略 总被引：1，自引：0，他引：1
国际四大所并购我国本土所的趋势已经开始显现,在这种情况下我国会计师事务所需要分析本行业的竞争现状。本文通过分析表明,我国会计师事务所既有优势、机会,也存在极大的劣势、危胁。笔者认为我国会计师事务所要采取完善公司治理、“产品”差异化、专业化、品牌化、人才、审计质量与风险控制等策略,以提高我国会计事务所的竞争力。 相似文献
93.
华商文化应是一种弘扬传统华商文化之精髓、吸纳全世界文化之优点、创新、融合、发展中的文化集合体。华商文化应当是中国品牌的灵魂,而中国品牌应当是华商文化的主要载体。在华商文化国际化与中国品牌国际化的进程中,华商文化是神,中国品牌是形,按自然界的规律,只有神形合一,神形相谐,二者才能实现较好的发展,也才能实现最终的中国品牌国际化的目标。 相似文献
94.
随着消费层次升级和健康理念的变化,消费者品牌意识不断增强,农产品品牌安全问题成为消费者关注的焦点。面对假冒伪劣品牌对农产品品牌市场的非竞争性冲击,农产品企业仅依靠常规性品牌管理策略已举步维艰,品牌保护策略是破解品牌侵权等难题的关键。本文从农产品品牌特征、内涵出发,解析农产品企业在品牌保护上的现状、困境和成因;从战略品牌管理、法律保护、战略联合保护网络和品牌管理策略等方面,提出了完善农产品品牌保护的思路和对策。 相似文献
95.
《International Business Review》2023,32(4):102081
Knowledge sharing in inter-organizational alliances has been predominantly studied by investigating causal influencing factors in tightly-coupled alliances. In contrast, we empirically study how individuals accomplish knowledge sharing activities in the context of various social and cultural differences within a loosely-coupled international business-consultancy alliance. Through an in-depth qualitative case-study approach, we find that the local knowledge-seeking and -accessing partners socially and culturally deal with various influencing factors, through two broad sets of ‘knowledge-sharing work’. This includes harmonization development work, and disharmony mitigation work, that are both supported through an accompanying mode of work: auto-learning. These forms of work at the micro (individual and interactional) level, are enabled through modes of communicative interaction, not just strategic action. Further, this work mediates between the influencing factors and the knowledge sharing of the alliances in an iterative and recursive manner. Our findings thus contribute to showing how knowledge sharing is enacted in inter-organizational alliances, by highlighting the significance and dynamics of the micro-level social and cultural practices of knowledge-sharing work. 相似文献
96.
AbstractThe establishment of a compelling brand lies at the heart of a franchise network’s success. To maintain brand integrity, franchisors rely on franchisees to deliver the brand promise consistently. However, franchisee behaviour is sometimes difficult to manage, impacting negatively on the franchise brand. In adopting an internal brand management theoretical lens, this study provides new insight into the development of franchisees as brand champions. This is achieved through the empirical validation of a model, which encapsulates the dynamics of important antecedent variables (i.e. information generation, knowledge dissemination, the ‘H’ factor, role clarity, franchisee satisfaction, and brand commitment) in creating franchise brand champions. The findings provide significant theoretical and practical implications and lay the foundation for future research in this important research domain. 相似文献
97.
Given the recent popularity of augmented reality (AR) games, such as Pokémon GO, this study explores the congruence effect of game characters and brands on brand evaluations and the underlying mechanisms of the effect. Prior gaming experience and motivations are taken into account. An experiment reveals that inexperienced gamers are likely to have more favorable evaluations of the target brands when the images of game characters match the brand images, whereas these effects disappear for experienced gamers. Furthermore, the research demonstrates that experienced gamers are more likely to hold game-specific motivations than the inexperienced, while inexperienced gamers are motivated more by social interaction for playing AR games. Lastly, a mediation analysis reveals that social interaction-related motivation mediates inexperienced gamers’ preference of character–brand congruence. This study sheds light upon how AR games can be utilized by brand communicators. 相似文献
98.
Constanza Bianchi 《食品市场学杂志》2013,19(4):442-460
Worldwide, the wine industry has become tremendously competitive, with new world wine countries, such as Chile, Australia, New Zealand, and South Africa becoming relevant players. Consumers are increasingly offered a broad range of wine brands in supermarkets, restaurants, and wine stores. Consequently, wine marketing managers are required to develop strategies for building consumer brand loyalty for their own wines. This study attempts to investigate this issue and tests a model of antecedents of wine brand loyalty with 300 consumers from Chile, a new world wine producer. Results are analyzed with structural equation modeling (SEM). Our results indicate that wine brand satisfaction has the strongest relationship with wine brand loyalty. Additionally, wine experience is positively related to brand trust and brand satisfaction. 相似文献
99.
随着我国经济的快速增长,消费者逐渐呈现出由非绿色品牌向绿色品牌转换的消费趋势。为了更好地提高绿色营销绩效,须从基本因素、强化因素、深化因素三个层面,分析和研究消费者绿色品牌转换过程影响因素的作用,在此基础上从绿色产品生产控制、企业绿色产品宣传推广、绿色产品监督管理、绿色环保的社会宣传等方面出发,构建绿色营销下的消费者品牌转换促成机制,以期望规范企业绿色营销活动,为企业更好地实施绿色营销战略提出建议。 相似文献
100.