生态服务的居民需求与影响因素偏效应测度——以上海市景观河流漕河泾为例

地表水环境生态服务具有公共物品特性,消费者需求信息难以获得,影响资源的有效配置和环境公共政策的科学性.应用意愿价值评估法调查496户居民上海城市景观河流水质改善的支付意愿,通过计量分析揭示影响需求的主要因素,并重点计算收入水平及差距、户籍、收入与户籍交互作用因素的边际影响.结果既符合消费理论的一般预期,也充分反映了我国转型经济阶段的社会特殊性.     

通向社会主义的波兰道路的启示——以政党执政规律为视角

从政党执政规律的视角,考察战后初期波兰工人党"国内派"提出并付诸于实践的波兰道路,可以获得一些有益的启示。这就是执政党应坚持走适合本民族特点的发展道路,执政党要实行符合具体国情的政党体制,执政党确立的所有制结构要适应生产力的发展水平,执政党要始终代表最广大人民的根本利益。     

知识联盟中的学习障碍研究

知识联盟是企业获取外部知识的重要途径。然而 ,在知识联盟中却蕴含着各种形式的学习障碍 ,制约了知识的有效转移。本文首先从知识、企业和联盟对象三方面分析了联盟中学习障碍的状况及主要来源。     

从广西看大西南出海通道建设

广西在大西南出海通道的建设中占有极其重要的地位，本文采用网络模型，按现状与规划路网两种情况，综合考虑陆上距离和去不同方向市场的海上距离，分析了北海（代表广西港口群）、湛江、广州等三条出海通道的三个港。各自的吸引范围。并由此得出了一些有益的结论。     

Participants' response to the Delphi method: An attitudinal perspective

The processes involved in an individual's response to the Delphi method are conditioned by a number of psychological affects. This paper examines aspects of two of these processes: the basis for changing opinions, and the factors related to continued participation in subsequent Delphi rounds. The attitudinal perspective is shown to be promising in explaining an individual panelist's response in the Delphi method. Cognitive dissonance apparently has a significant role to play in bolstering the assimilation of nonconforming respondents. This is, however, complicated by the respondents' perception of the credibility of the feedback received. Careful choice of panels may reduce dropouts, presumably by selecting those with a high degree of ego involvement. Nonetheless, elements of cognitive dissonance apparently lead certain panelists to abandon the Delphi process. It is evident that numerous parallels exist between psychological explanations of attitude change and the behavior of Delphi panelists.     

“It Pays to be Green” – A Premature Conclusion?

It has been claimed that good environmental performance can improve firms’ economic performance. However, because of e.g. data limitations, the methods applied in most previous quantitative empirical studies on effects of environmental performance on economic performance of firms suffer from several shortcomings. We discuss these shortcomings and conclude that previously applied methods are unsatisfactory as support for a conclusion that it pays for firms to be green. Then we illustrate the consequences of these shortcomings by performing several regression analyses of the effect of environmental performance on economic performance using a panel data set of Norwegian plants. A pooled regression where observable firm characteristics like e.g. size or industry are controlled for, confirms a positive effect of environmental performance on economic performance. However, the estimated positive effect could be due to omitted unobserved variables like management or technology. When the regression model controls for unobserved plant heterogeneity, the effect is generally no longer statistically significant. Hence, although greener plants tend to perform economically better, the analysis provides little support for the claim that it is because they are greener. These empirical findings further indicate that a conclusion that it pays to be green is premature.     

Competition in Marketing： Survival Yardstick for Small and Medium Enterprises （SMEs） in Nigeria

The topic investigated competition in marketing as a survival yardstick for small and medium enterprises （SMEs） in Nigeria. The objectives addressed by this study were： （1） identifying different types and intensity of competition that SMEs are exposed to along the life-cycle portfolio in Nigeria; （2） quantifying the strength of SMEs vis-a-vis some foreign enterprises in terms of market competition; and （3） proffering solutions on how best they could match competitively these foreign enterprises. Relevant models and theories were employed in literature to evolve detailed analysis of issues relating to the variables used in terms of competition in marketing and survival of juice-producing SMEs. Two hypotheses were investigated through the survey of 20 prominent Ikeja based SMEs using Cluster sampling, 5-points Likert summated rating scale was adopted, while Yard＇s formula with 95% confidence level and 5% error tolerance was used. Alternative form validity of the instrument was measured at 0.63 while its reliability was measured at Cronbach＇s alpha of 0.70. Pearson＇s product-moment correlation was used in testing hypothesis 1 while standard multiple regressions were used to test hypothesis 2. Findings revealed that there was strong relationship between survival of juice-producing SMEs with forms of competition on a firm＇s life-cycle; while competition had positive effects on survival components for the enterprises. It was concluded that since competition subsists in any firm＇s life-cycle, strategies to support operations for survival must be adopted. It was recommended that operators of SMEs have to monitor and manage competition as it affects their businesses positively and/or negatively.     

危机应对主体和方式组合对企业品牌资产的影响——基于2003-2010年我国企业产品伤害危机的案例研究

基于我国企业产品伤害危机的现实严重性、普遍性,以及其对品牌资产影响理论研究方面存在的不足,本文确定了产品伤害危机应对的主体类型和不同方式,明晰了品牌资产的内涵;进而以2003-2010年我国本土发生的56个产品伤害危机事件为研究样本,具体分析不同的危机应对主体和应对方式组合对企业品牌资产不同层面的影响;最后,提出了相应的对策和建议。     

用期权定价模型评估企业并购的价值

针对传统企业并购价值评估模型的局限性,本文从期权的角度阐述了企业并购的期权特性,指出企业并购实质上相当于取得了一个看涨期权;并以连续支付红利的美式期权定价理论为基础,建立了企业并购价值评估的期权定价模型。最后,通过实例论述了如何应用该模型来评估企业并购价值,对实践中企业并购价值的合理确定具有重要的指导意义。     

居民消费结构升级视野下的企业营销策略

近些年来,居民的消费需求扩张的主要支撑力为消费结构,因此,在我国遭遇金融危机的时刻,为了扩大内需、开启新一轮消费的热点以及保持经济的持续快速增长,研究我国的居民消费结构升级及相关问题具有非常重大的战略意义。文中首先讲述了居民消费结构升级及其内在动因,其次对我国居民的消费结构升级发展趋势进行了论述,最后就国内企业市场营销所存在的问题以及4P+4C的营销策略展开了讨论。