Commodity price pass-through in the US airline industry and the hidden perks of consolidation

How do changing jet fuel prices impact airline revenues? As expenses for jet fuel are one of the most relevant cost factors for airlines, their economic success largely depends on the ability to match changes on the cost side with an adaption on the revenue side. While previous studies primarily focused on the impact of fuel price changes to consumer prices, this paper empirically examines the ability of US airlines to pass-through lagged jet fuel prices to scaled operating revenues from an airline driven perspective. Our results suggest that the extent to which an exogenous increase in fuel prices can be passed on to revenues will deviate according to the competitive situation faced by an airline. Based on these findings our research should also be of interest for European policy makers who are discussing actions to exogenously increase jet fuel prices due to environmental reasons.     

基于灰关联的物流与国民经济关系实证分析

物流是生产资料流、生活用品流,是整个经济系统的“动脉”,是社会生产得以顺畅运行的基本保障,其发展水平是社会生产规模及产业结构的一个重要影响因素。国民经济增长离不开物流业的支撑,同时也必然带动物流业进一步发展。应用GRA模型对总货物周转量、铁路货物周转量、公路货物周转量、水路货物周转量、民航货物周转量、管道货物周转量以及快递业务量与一、二、三产业增加值以及国内生产总值之间的关联性展开分析,可为相关部门的宏观决策提供依据。     

文化 、科技 、金融产业间耦合协调发展研究 ——基于江苏省2005—2016年数据的实证分析

在分析文化、科技、金融产业间耦合协调发展机制的基础上,运用江苏省2005—2016年的相关数据,结合熵值赋权法构建江苏省"文化产业—科技创新—金融业"耦合系统评价指标体系。运用耦合协调度模型,测算江苏省文化、科技、金融产业间的耦合度与协调度。研究发现,江苏省文化、科技、金融产业间协调发展程度逐步提升;然而,文化产业发展水平还远不及科技创新和金融业发展。研究结果对于进一步优化产业间协调发展具有重要政策意义。     

Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix

ABSTRACT

Intense competition for student enrollment has created a strong need for higher education institutions, especially those that offer graduate degree programs, to differentiate themselves. This article introduces the concept of strategic brand management as an avenue for higher education differentiation and discusses how higher education institutions with graduate degree programs can strategically manage their brands (i.e. corporate and product) through the higher education marketing mix (i.e. prominence, prospectus, program, price, people, premium, and promotion). Using a closed-ended survey and partial least squares structural equation modeling of a sample of students enrolled in a graduate degree program (e.g. MBA), the study finds that the utilitarian elements (i.e. prominence, prospectus, program, and price) of the higher education marketing mix have a positive direct impact on the product brand (e.g. MBA brand) and an indirect impact on the corporate brand (e.g. university brand) of these types of higher education institutions. However, hedonic elements (i.e. people, premium, and promotion) of the higher education marketing mix do not produce any significant impact on either the corporate or product brands of these institutions. Implications from these findings to theory, practice, and future research avenues conclude.     

基于对立品类的卷烟新品类营销模型研究

品类度代表着具体商标区别于其他商标的程度,是提升品牌价值的关键。卷烟新品在营销时,以对立品类理论指导营销活动能够帮助新品卷烟在市场竞争中脱颖而出。论文分析了消费者选购模型,结合品类度的基本特征,认为对立品类竞争是新品卷烟营销的可靠方案,并提出具有现实意义的指导意见。     

Racial harassment and job satisfaction in South Africa: the moderating effects of career orientations and managerial rank

Employee job satisfaction is a strong predictor of pivotal individual and organizational outcomes, e.g. commitment, productivity, retention. This study examines the mediating role of workplace racial harassment in the association of employee racioethnicity and job satisfaction in the South African context. Furthermore, this study investigates the moderating effects of career-related variables, i.e. career orientations and managerial rank. Results of a survey of 154 employees in South Africa indicate that black South Africans experience more workplace racial harassment than white employees and thus show lower job satisfaction. Moreover, the detrimental effects of workplace racial harassment on job satisfaction are more pronounced among highly career-oriented individuals and/or among employees with no or low managerial rank. The implications of these findings for theory and practice are discussed.     

第X方休闲：变迁、效应与竞争优势

主体休闲产业可分为第一方休闲、第二方休闲和第三方休闲。当休闲产业发展进入休闲创意阶段后，有效的休闲治理组织形式是有管理的休闲集聚区，它能带来“政府部门监管与支持”、“第二方休闲成长”和“休闲消费者偏好”三方面的效应。在此基础上，本文构建了一个基于效应的休闲集聚区竞争优势模型。     

从奥运福娃看产品组合

本文从2008年的奥运会吉祥物的福娃入手,引出了"产品组合"的概念,在对产品组合的重新界定后,利用产品自身的差异程度和产品受外界的关注程度,建立了"产品组合模型"。并且通过大量的实例对产品组合模型进行了详细的介绍,最后将产品组合运用到了城市的营销和公共关系领域,对城市的发展有实际的借鉴意义。     

南通市纺织产业发展方向与对策研究

纺织业是南通的传统和优势产业,具有较强的竞争基础。然而随着国际制造业的转移和周边城市产业结构的调整,南通纺织业面临新的挑战,必须重新定位,并采取相应的发展对策。     

多因素顾客满意度总体评价计算方法研究

作者在研究顾客满意度评价计算方法的基础上，提出了采用模糊综合评价计算方法总体评价多因素顾客满意度的论点。该论点有益于多因素顾客满意度总体评价活动的科学发展。