一种锂电池检测分选系统中的数据通信

基于目前锂电池人工检测分选的状况，开发出锂电池的自动检测分选系统及相应数据通信软件，实现了锂电池分选的可视化、自动化控制，提高了分选效率。该系统具有一定的工程实用价值。     

Branding strategies,marketing communication,and perceived brand meaning: The transfer of purposive,goal-oriented brand meaning to brand extensions

This article develops and tests a conceptual model of the transfer process whereby perceived similarity organized around shared goals facilitates the transfer of knowledge and affect from a parent brand to an extension of that brand. Empirical results, based on two well-known brands and two hypothetical product extensions for each brand, demonstrate that the availability of well-formed, goal-derived categories associated with a parent brand establishes an organizing framework for consumers' assessments of similarity thatfacilitates the transfer of consumer knowledge and attitude from the parent brand to a brand extension in another product category. This facilitating effect of similarity does not occur in the absence of goal-derived categories. The results also reveal how marketing communication can be used to facilitate the transfer process by framing similarity in terms of common goals. Implications are discussed for the organization of consumer knowledge and affect across product categories and for understanding prior research findings on brand extension. Ingrid M. Martin (imartin@csulb.edu) is an associate professor of marketing at California State University at Long Beach. Her research has examined issues in the area of consumer goals as they guide structuring and processing marketing information, product choice and usage. Her research has been published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Research, and five book chapters. David W. Stewart (david.stewart@marshall.usc.edu) is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the University of Southern California. He is the immediate past editor of theJournal of Marketing. Dr. Stewart has authored or co-authored more than 200 publications and seven books. Shashi Matta (matta@marshall.usc.edu) is a doctoral candidate in marketing at the Marshal School of Business, University of Southern California. His research interests include branding, and services marketing. Shashi’s research has been published in theJournal of Consumer Research.     

中小企业融资环境优化研究

我国中小企业融资环境的现状可概括为融资渠道单一、融资手段缺乏，优化中小企业融资环境已成为目前经济发展中迫切需要解决的问题。文章依据中小企业融资环境的基本理论，分析影响我国中小企业融资环境中存在的问题，提出了优化我国中小企业融资环境的对策。     

国有商业银行的发展策略

我国商业银行不良的资产状况和落后的经营方式等已难以适应全球化竞争的环境。完善金融法规和金 融市场建设,推进金融市场结构改革,创新经营机制,是国有商业银行趋利避害,在竞争中实现发展的应对策略。     

基于面向对象编程的串行通信技术的实现

主要介绍了如何利用Visual basic和Vc 在不同环境下实现对串口的控制，并分析了window环境下的常用串行通信编程方法。     

人工智能在商业银行中的应用研究

近年来,人工智能在商业银行的广泛应用提升了金融机构的服务效率,拓展了金融服务的广度和深度。人工智能技术在银行中的应用领域主要有通过精准客户画像提升获客能力,提升服务品质降低运营成本,实现低成本、差异化服务客户,进行金融预测和风险管理等。随着科技的发展,人工智能技术将会在金融领域得到爆发,商业银行应该提高对人工智能产业的金融服务能力及加快人工智能技术研究与运用,推进数字化银行建设。     

东中西协力联动 推进西部大开发

东中西合作可分为对口支援和互惠互利的区际贸易经济技术协作两类;互利双赢是东中西合作常青不衰的关键.中央和地方各级政府应共同努力,从政策上促进东中西合作,规范跨区合作规则,降低合作风险与交易费用,提高合作各方的投资回报预期和合作项目的成功率.     

构建市场银企关系的思考

市场型银企关系是建立在平等自愿基础上的市场交换关系。只有按市场经济的要求改革银企体制，才能在制度上保障银企关系发展的协调。要构建市场型银企关系的银行机制，就要创新商业银行经营机制和服务功能。目前构建市场型银企关系的重点是培育资本市场，发展投资银行业，改革投融资体制，完善风险约束机制。     

中小企业融资难问题浅析

随着科学技术的飞速发展和银行业的激烈竞争,商业银行打破了过去传统的概念和运作方式。融资证券化改善了信货业务与客户之间的债权债务关系,为商业银行资产负债结构调整提供了方便,也促使商业银行加快了其国际化发展战略的步伐。中小企业融资难问题逐步成为金融业发展的瓶颈。     

“脱媒”与商业银行业务模式转型

扩大直接融资，降低对于以银行贷款为主导的间接融资的依赖，是未来中国金融结构调整的一个基本趋势。近年来，在投资基金、企业债、短期融资券等创新金融工具的冲击厦资本充足监管的约束下，商业银行传统的业务模式正面临着调整。商业银行只有通过提高风险控制能力、开发多样化金融产品、拓展新的收入来源渠道，并借助金融创新应时贷款质量和信用等级的下降等，才能降低“脱媒”所带来的影响。