浅谈情调营销的机遇与挑战

情调营销即以情调为卖点的营销。进入感性经济时代,情调营销得到了各行各业的广泛关注。目前,企业的情调营销除了要面临三大机遇之外,同时还要面临三个方面的主要挑战,即实体店大幅减少,快餐文化盛行,过度细分化的市场等方面。面对挑战,企业应保持稳定的价值观,应以情调为卖点进行有效的跨界营销;在情调营销的实施中,企业除了要运用鲜活的视觉语言、听觉语言,还要运用新奇的嗅觉语言、味觉语言、触觉语言,并令五种语言相互配合、彼此呼应,只有这样最终才能达到"2+3〉5"的情调体验效果。     

创业投资行业面临的新趋势和新挑战

分析在当前全球经济遇到持续冲击的情况下,我国创业投资行业最新的发展动态和趋势,为我国创投行业的健康发展提出建议。     

现行事业单位会计制度面临的挑战分析

本文以现行事业单位会计制度为研究对象,从事业单位会计制度在日常工作活动中所面临的各种挑战与问题入手,对其进行了较为详细的分析与阐述,并据此论证了正确认识并处理这些挑战在推动事业单位会计制度在当前社会主义市场经济形势下谋求长期且稳定的发展过程中所起到的至关重要的作用与意义。     

Saving Our Oceans: Scaling the Impact of Robust Action Through Crowdsourcing

One approach for tackling grand challenges that is gaining traction in recent management literature is robust action: by allowing diverse stakeholders to engage with novel ideas, initiatives can cultivate successful ideas that yield greater impact. However, a potential pitfall of robust action is the length of time it takes to generate momentum. Crowdsourcing, we argue, is a valuable tool that can scale the generation of impact from robust action. We studied an award-winning environmental sustainability crowdsourcing initiative and found that robust action principles were indeed successful in attracting a diverse stakeholder network to generate novel ideas and develop these into sustainable solutions. Yet we also observed that the momentum and novelty generated was at risk of getting lost as the actors and their roles changed frequently throughout the process. We show the vital importance of robust action principles for connecting ideas and actors across crowdsourcing phases. These observations allow us to make a contribution to extant theory by explaining the micro-dynamics of scaling robust action's impact over time.     

Product chain collaboration for sustainability: A business case for life cycle management

Life cycle management (LCM) is frequently described as a holistic sustainability perspective along the product chain. It has mainly been a company internal practice. However, recent developments reveal a new type of LCM where companies collaborate in product‐chain‐specific initiatives. This raises questions concerning why corporations extend “corporate LCM” toward “product chain LCM”. Here, we explore rationales and challenges for corporations engaging in one such coalition: The Sustainable Transport Initiative. The study covers five companies in different product chain positions and practitioners in different corporate functions. The results show a broad range of rationales for engaging in product chain LCM, related both to self‐interest and a shared interest in the product chain. The importance of the “business case,” both for the individual companies and the product chain, is identified. The importance of sustainability managers as actors and as facilitators in discussions between managers from different corporate functions is also identified.     

浅谈云计算给图书馆管理带来挑战

进入21世纪以来,科学技术得到了前所未有的发展,在计算机和互联网方面尤为突出,如诞生了“云计算”这一新兴技术。云计算是在计算机网络技术基础上建立起来的一种全新的数据处理方式,目前已经逐渐应用于图书馆管理过程中,使得图书馆管理更加高效便捷,但同时也带来了一定的挑战。论文首先对云计算的概念和发展现状进行介绍,然后分析了云计算为图书馆管理带来的挑战,并提出有效的应对措施。     

关于中国煤炭企业跨国经营问题的思考

随着信息技术和经济全球化的快速发展,中国成为世界最主要经济增长体,对外贸易结构发生了显著变化,已经由资本、技术的引进型向输出型转变,越来越多的企业纷纷“走出去”,开展跨国经营。中国煤炭企业近十年不断发展壮大,一些龙头企业已经具备开发海外资源的基本条件,但是,由于受所处发展阶段、企业外部因素和自身内部因素影响,存在着制约国际化进程的种种问题,“走出去”的步伐较慢,解决好这些问题,利用机遇和自身优势,制定切实可行的战略,完善战略实施的措施,成为煤炭企业目前亟待解决的问题。     

金融危机下的贸易保护主义及我国面临的挑战与对策

金融危机漫溢全球,掀起了贸易保护主义的新潮。各国纷纷筑起贸易壁垒,使我国对外贸易及经济发展面临巨大的困难和严峻的挑战。文章从金融危机下的贸易保护主义入手,探析其产生原因、特点及对我国的挑战,针对我国实际情况提出应对的措施。     

浅析中国社会保障基金的绩效审计

当今社会市场经济体制下,社会保障基金能有效地保障人民基本生活、提高国民经济福利,合理的社会保障基金制度更能保持社会公平和维护社会的和谐稳定,几乎成为社会不可或缺的重要组成部分之一;社会保障基金相关部门或机构为履行其职责,会运用其经济资源和权利。绩效审计,顾名思义,就是检查其使用资源的经济性、效率与效益性和合法性。显而易见,社会保障基金绩效审计在保障和改善民生、发展社会事业的作用是不言而喻的。分析中国社会保障基金绩效审计的现状和发展方向,以及社会保障基金的功能、特点等相关问题,并提出一些想法。     

国际反扩散融资标准对我国反洗钱工作的挑战与对策研究

面对扩散融资对世界和平带来的威胁,反扩散融资已经成为国际反洗钱体系的一个组成部分。本文在研究扩散融资的基础上,剖析了国际反扩散融资的主要标准,认为国际反扩散融资标准为我国反洗钱工作在法律法规的适用性、出口管制、国内外合作交流、认知与培训、境外金融资产管理等方面带来了挑战。为此,我国政府应从充分利用现有反洗钱/反恐怖融资制度、强化风险管理与客户尽职调查、检查和监控交易、加强信息交流等方面强化我国反扩散融资工作。