金融时间序列高阶矩的时变性与波动持续性研究

波动持续性与非对称性是二阶矩方差的两个典型特征,类似于方差风险。高阶矩风险也具有自己的特征。重点讨论了三阶矩偏度与四阶矩峰度的时变性特性与波动持续性特征,指出不仅方差具有波动持续性,而且高阶矩序列同样存在持续性,并给出了高阶矩存在持续性的定义以及波动的持续性定理的相关证明。     

城镇市政设施投资项目特点与后评价

明确了城镇市政设施及城镇市政设施投资项目的定义,分析了城镇市政设施投资项目的特点,揭示了城镇市政设施投资项目后评价的必要性及意义,呼吁全社会重视和关注城镇市政设施项目后评价及城镇市政设施项目的投资效果。     

数字图像处理在车牌识别中的应用

讨论了数字图像处理在车牌识别中应用的各种技术,对车牌定位及车牌分割等关键技术进行了较为详细的论述。     

土地整理项目综合效益评价研究——以浙江省嘉善县曙光村土地整理项目为例

本文按照社会、经济和生态效益综合最大化为评价；隹则，建立了我国土地整理项目效益评价指标体系。同时，以浙江省嘉善县惠民镇曙光村土地整理项目为例，进行了土地整理项目效益测算与分析评价。     

广告主资本的民族性和品牌的异文化性——国际广告判断标准新论

在传统的国际广告定义中，狭隘地将产品进出口贸易及其国际营销作为国际广告的经济基础，并将“国际性的传播媒体”作为其重要特征。而现代国际广告是国际广告主使用特定的媒体向异文化目标人群传播品牌信息，是品牌与异文化目标人群平等沟通以实现品牌目标的互动性传播活动。因此。品牌的国际经营才是现代国际广告的新的经济基础，应以广告主资本的民族性和品牌的异文化性作为判断国际广告的标准。     

新形势下“马克思主义中国化”面临的几个挑战

马克思主义作为中国共产党的指导思想至今未变,这个根本不能丢。但应该清醒地看到,现在马克思主义中国化在理论内容、时代心理特征、语言形式上都面临着巨大的挑战。解决这一问题,理论工作者们起着举足轻重的作用,也需要全社会共同努力。在马克思主义中国化的进程中,如何把马克思主义中国化理论成果转化成为＂大众话语＂,是目前面临的一项重要任务。     

论博客产品的价值、特征及其实现

博客产品具有使用价值和价值,使用价值属于博客产品的内在属性,价值属于外在属性,内在属性和外在属性相互依托、相互作用,共同构成博客产品的价值统一体。当交换价值确切地反映价值和使用价值时,博客的开发和利用处于良好状态,反之,便造成博客产品的价值不能得到正确体现。博客产品价值的两重性：客观性与主体性;同它作为商品价值的两重性：使用价值和交换价值是有机统一的。最后,文章讨论了博客产品价值的动态特性即：博客流通过程中的价值迭加性、博客存储过程中价值的递减性、博客交换过程中价格的不确定性、博客产品在使用过程中的价值扩散性。     

The influence of corporate character on customers and employees: Exploring similarities and differences

Should the same corporate brand imagery appeal to both internal and external stakeholders? The authors explored similarities and differences in how the dimensions of corporate character affect the satisfaction and perceived differentiation of customers and employees of two successful retail organizations. Using multigroup structural equation modeling of survey data (N=1,252), the authors found significant differences on two dimensions: enterprise and competence. Enterprise (e.g., imaginative, innovative) was positively associated with customer satisfaction, had no significant impact on employee satisfaction, and was negatively associated with employee perceived differentiation. Competence (reliable, leading) was positively associated with employee perceived differentiation but had no impact on customer perceived differentiation. The influence of chic (stylish, prestigious) was similar for both customer and employee satisfaction and differentiation. This analysis shows how certain dimensions of corporate character can be usefully promoted to both customers and employees, while other dimensions would benefit from a stakeholder-specific approach.     

The path dependence of organizational reputation: how social judgment influences assessments of capability and character

Drawing upon theory on social judgments and impression formation from social psychology, this paper explores the socio‐cognitive processes that shape the formation of favorable and unfavorable organizational reputations. Specifically, we suggest that stakeholders make distinctions between an organization's capabilities and its character. We explain the nature and function of each and articulate the manner in which judgment heuristics and biases manifest in the development of capability and character reputations. In doing so, this research explores both the positive and negative sides of organizational reputation by examining the manner in which different types of reputations are built or damaged, and how these processes influence the ability of managers to enhance and protect these reputations. Copyright © 2011 John Wiley & Sons, Ltd.     

试析日语中的汉字和汉语词汇

汉字自古代传入日本后,经过日本人民的学习、使用和探索,创造出较完善的汉字利用法,其读音、字形及词意与汉字有着深厚的渊源,但其中存在着较大的差异,这是每一位学习日语的中国人的难点和应着重注意的问题。