高职旅游行业英语课程中任务引领加项目指导教学模式的探索

关于高职行业英语课程的研究已经持续了十多年.随着旅游行业的深入发展,众多高职院校开设了旅游专业相关英语课程,由此催生了相关课程教学的研究.本文通过对项目引领加任务型教学法的探索,旨在提供符合旅游行业英语课程的教学模式.     

二维视角下卢卡奇的“物化”与马克思的“异化”思想比较

任何哲学著作都是理论思辨的价值维度和客观分析的科学维度两者的辩证统一。如果孤立、静态地来考察,《历史与阶级意识》中的＂物化＂理论与《1844年经济学哲学手稿》的＂异化＂理论具有相似的理论纬度。但若全面、动态地来考察,二者分别映射出极为不同的理论维度转换路径：前者是一种从科学维度回退到思辨维度的否定性早期思想,后者则是一种客观分析的科学维度逐渐凸显的过渡性早期思想。因此,只有将某一种思想、某一部著作放在作者的思想发展史上,放在整个哲学史、思想史中来考察,才能凸显其真正的地位。     

“订单班”式酒店管理职业人才培养模式的实践与探索

酒店管理"订单班"人才培养模式是高等教育适应市场对高技能型人才需求而发展起来的人才培养模式。订单培养模式是校企合作的最佳途径,校企双方根据岗位需要,共同制订培养方案与教学计划,使学生获得更多的实践机会,树立正确的职业观和就业观,接受职业化培训,加快成长的速度和步伐,提高学生的专业技能和职业发展能力。     

Den egna vägen: Sverige och den europeiska integrationen 1961–1971

Abstract

The use of armaments, diplomacy and economic pressure to intervene in the functioning of an enemy economy has been one of the most disputed concepts of warfare in the twentieth century. In the war against Germany after 1939 so called ‘economic warfare’ proved on the whole a poor investment of Allied resources with the notable exception of the bombing raids on synthetic oil factories. By contrast it was eminently successful in the campaigns against Japan. One obvious reason for the difference is that Japan was an island power against which the traditional techniques of naval blockade were effective whereas Germany by her territorial conquests on the continent was able greatly to extend her control over economic resources despite the blockade. But there were other reasons for the relative failure of ‘economic warfare’ against Germany and these, like the results of conquest, are central to these two works. One was that the complexity of the German economy in its international setting, combined with the difficulty of obtaining accurate economic information about an enemy economy during a war, meant that there was in reality no method of selecting with an accuracy sufficient to justify the deployment of large resources a link in the chain of production so weak that it could be destroyed. Secondly, a lurking suspicion that this might be so caused rapid changes in strategy, so that when weak links were identified the targets were seldom attacked for long enough for the strategy to succeed. Thirdly, the weapons and techniques of intervention in an enemy economy were seldom perfect enough to achieve their ambitious purpose. And finally German foreign trade even in strategic commodities survived because it was also in the interests of neutrals, and even in those of the Allies where their own economic relationship with the neutrals was concerned, that it should.     

关于会计行为的影响因素分析

追求高质量的会计信息是会计信息系统的目标,而会计人员的行为贯穿于会计信息系统的始终,本文主要讨论了哪些因素影响会计人员的行为,是否会影响会计信息,如何影响,影响的程度。通过这样的分析试图得到提高会计信息质量的途径。     

Religion,social class,and entrepreneurial choice

While considerable concern has emerged about the links between religion and economic growth, little is actually known about how religion and social class impact the decision making of individuals. Using institutional theory and social dominance theory, this paper examines the influence of religion and social class on individuals' occupational choices. Based on a large-scale database from India, this paper finds that while some religions are relatively conducive to self-employment, some others have a negative impact on self-employment choices. Furthermore, individuals belonging to social classes that are lower in the social hierarchy are less likely to be self-employed. The role of both religion and social class in influencing the likelihood of choosing self-employment suggests an important link between religion, social class, and occupational decision-making.     

论主题班会在大学生生命观教育中的作用

主题班会是辅导员开展班级管理和学生教育工作的重要形式，也是大学生进行自我教育和自我管理的重要途径，在大学生生命观教育中起着重要作用。结合大学生生命观的现状，有效地开展以生命观教育为主题的班会，可以提高大学生对生命价值观的再认识，引导他们树立积极的生命价值观。     

试析篇章语境与教师课堂话语的关联性

篇章是由一系列相互关联的因素构成的,篇章是作者根据一定的情景所预设的各种语境的组合体,篇章语言学注重篇章产生和被接受的实际过程所蕴涵的社会和认知过程。教师应针对群体中不同个体的话语特征选择适合于特定语境下某一个体的语言特色、方言或语域。课堂活动的展开和篇章语境在课堂中的展现是通过教师得体的语言来实现的。只有将篇章信息与教师在不同语境中使用的话语相结合,才能够适合于篇章文体及风格的要求和交际活动的需要,才能将语言的可操作性和在不同语境下的创造性和能产性得以体现。     

The Application of English Songs in English Teaching

Enjoying English songs as a aort of supplementary teaching oan stimulate students' learning and improve teaching quality, This paper mainly describes how to apply English songs in English teaching     

Ignoring Your Best Customer?

Abstract

Many organizations devote considerable amounts of money and human resources to develop systems aimed at improving customer retention and profitability. The conventional wisdom is that if retaining the most profitable customers is a good way to increase profitability, then allocating resources to increase the satisfaction of those customers has to be a great objective. However, managers do not observe clear link between satisfaction, retention and profitability. The reason is that different customers have different preferences for convenience as well as different costs associated with switching service providers. These preference and cost heterogeneities have important implications for how companies should target their customer service efforts.

In this paper, we adopt a latent class model to examine the interrelationship amongsatisfaction, retention and profitability. Applying the model to a data of customer satisfaction, self-reported switching propensity, and profitability provided to us by a large Midwestern bank, we make normative statements about which customers are the most criticalones for the company to satisfy and how to satisfy them. The results of this research help to explain why managers have been frustrated by the apparent lack of actionable information present in customer satisfaction data and points to more intelligent ways to use this data.