虚拟经济:人类经济活动的新领域

研究虚拟经济旨在表明人类经济活动的变化 ,对此必须排除固有的观念 ,必须深入理解马克思经济学中的各种虚拟资本论。虚拟经济不能等同于虚拟资本、网络经济、泡沫经济。当代值得关注的虚拟经济是衍生金融商品交易、电子货币和网络银行。     

浅谈广西革命老区商品流通体系

广西的革命老区基本都属于贫困县,推进流通现代化的进程对这些老区具有重要意义。文章以东兰、巴马、凤山县为例,从三县商品流通的现状入手,对其流通体系进行了分析,并提出相应建议,以期对广西革命老区商品流通体系的发展起到促进作用。     

旅游电子商务网站服务质量的感知实证分析：基于大学生视角——以携程旅行网（www.ctrip.com）为例

电子商务网站质量评估是网站评估研究的重要内容,主要集中于3个研究视角：技术手段、专家调查和用户感知,其中建立电子商务网站感知质量模型和量表成为研究的热点和前沿。综述前人研究成果,以携程旅行网为例,针对在校大学生展开问卷调查,通过SPSS12.0统计软件,运用因子分析法和回归分析法,建立网站整体服务质量感知的回归模型,研究发现,在线服务对网站整体服务质量感知影响最显著,成为网站感知质量的首要影响变量。     

Coopetition-based business models: The case of Amazon.com

Coopetition (collaboration between competing firms) is a phenomenon that has recently captured a great deal of attention due to its increasing relevance to business practice. However, current research on coopetition is still short on explaining how the potential advantages of coopetition can be realized over time as part of an individual firm's business model. In order to gain insights into this, we conduct a longitudinal, in-depth case study on the coopetition-based business models of Amazon.com. We find evidence of three distinct coopetition-based business models: (1) Amazon Marketplace, (2) Amazon Services and Web Services, and (3) the collaboration between Apple and Amazon on digital text platforms. We conclude by forwarding several propositions on how value can be created and captured by involving competitors in a firm's business model. As a whole, the results contribute to the current understanding of how firms – as well as their stakeholders – can better benefit from coopetition.