顾客让渡价值分析：逆向营销视角

随着社会经济和科学技术的发展,逆向营销从根本上改变了传统营销的观念和方式,消费者成为整个营销过程的主导者。通过逆向营销的组合方式消费者能够获得更大程度的顾客让渡价值和顾客满意,并使企业能够在日趋激烈的竞争中更好地开展营销活动。     

对企业价值链数字化管理的探讨

新的竞争环境催生价值链管理一新的管理模式,而价值链管理离不开信息技术的支持。本文探讨了实施价值链数字化管理的意义及实施方案,阐明了企业的实施策略。     

基于不完全契约理论的军队运用地方第三方物流思考

文章以不完全契约理论的视角，分析了军队用户与地方物流服务商的契约所具有更为显著的不完全性，提出了强化军事物流服务商管理机制、构建含有军事物流服务商的信息网络、加强有军事物流服务商参加的物流演练等对策。     

On the Use of Value Efficiency Analysis and Some Further Developments

The purpose of this paper is to discuss the use of Value Efficiency Analysis (VEA) in efficiency evaluation when preference information is taken into account. Value efficiency analysis is an approach, which applies the ideas developed for Multiple Objective Linear Programming (MOLP) to Data Envelopment Analysis (DEA). Preference information is given through the desirable structure of input- and output-values. The same values can be used for all units under evaluation or the values can be specific for each unit. A decision-maker can specify the input- and output-values subjectively without any support or (s)he can use a multiple criteria support system to assist him/her to find those values on the efficient frontier. The underlying assumption is that the most preferred values maximize the decision-maker's implicitly known value function in a production possibility set or a subset. The purpose of value efficiency analysis is to estimate a need to increase outputs and/or decrease inputs for reaching the indifference contour of the value function at the optimum. In this paper, we briefly review the main ideas in value efficiency analysis and discuss practical aspects related to the use of value efficiency analysis. We also consider some extensions.     

An alternative employee rights paradigm: Labor process theory

A dialectical relationship exists between the capitalist desire for accumulation of wealth and profits, and the rights of employees. Labor process theory exposes facets of the fundamental incongruity between the interests of employers and workers in a capitalist political economy. An analysis of employee rights through the labor process framework facilitates the potential for human emancipation by illuminating the ideological, political, and economic sources of domination and repression that are embedded in the capitalist system. In this article, three core elements of labor process theory—the social relations of production, the managerial control imperative, and the restructuring of work—are used to highlight ways in which organizations maintain their hegemonic position. This exposé offers the basis for an alternative paradigmatic view of the employment relationship and informs our thinking of how employee rights are impacted, and often tempered, in work organizations. Portions of this article were presented by both authors at the 12th Annual International Labour Process Conference March, 1994 in Birmingham, England.     

基于价值工程理论的房地产性价比确定

高性价比已成为房地产开发商和消费者共同追求的目标,然而长期以来性价比都只是定性描述。本文建立了房地产性能评价指标体系,并应用价值工程理论构建了房地产性价比的确定模型,将其定量化,最后通过一个案例进行了说明。     

通信运营企业的质量管理的再提高

现在通信运营企业为了提高服务质量,不断的加强员工培训,制定客户服务规范,使出了浑身解数,但是仍不见服务质量有显著的提高,用户对企业服务质量的投诉仍居高不下。本文就针对通信运营企业再次提高服务质量的问题,提出了价值链质量管理,鼓励企业实行内部营销,以建立一个完整的质量体系,而不是仅仅关注企业中某一个直接面对客户的职能部门。     

关于收益法的经济价值论及其基础之研究

收益法是资产评估中最基本的一种方法,本文对资本价值理论及其价值论基础--效用论、边际效用论以及理论应 用(收益法)进行全面系统的研究。     

西方管理控制理论比较与启示

管理控制理论的研究在西方国家已有200余年的历史，了解其发展历史并总结管理控制理论的研究趋势，对于我国发展管理控制理论、改进管理控制实践具有重要意义。本文在对管理控制思想的源起与发展脉络、不同学派管理控制概念的比较与差异以及管理控制系统框架的比较与差异进行探讨的基础上，得出了未来管理控制理论研究的发展趋势。     

会计目标变迁的理论分析

本文以会计目标作为会计理论体系的逻辑起点,阐述变迁理论背景以及在不同市场主体中会计目标表现出的不同特征,揭示市场不断地发育成熟作为变迁的原动力。认为会计目标与经济发展相适应,是促进市场经济发展而导致会计目标变迁的规律。