网络流行语“中国大妈”和“中国式X”解析--基于认知及社会文化维度

伴随着新媒体的发展,“中国大妈”和与其结构类似的“中国式X”的网络流行语正在受到越来越多的关注。代表一种独特的文化现象的“中国式X”,本身就是一个语言模因,它的各种次生语言形式在模因的作用下得以在社会大众之间广泛繁殖和衍生。我们既可以从认知语言学的概念重叠和概念整合角度对“中国大妈”的形成及其所隐含的调侃语义进行解读,也可以从社会文化学领域的模因论视角对“中国式X”的传播进行探讨。     

“设计陈述”也要设计——2010年上海世博会广西馆概念性策划方案的“设计陈述”剖析

工程项目设计不但要设计图纸,而且要设计“设计陈述”。以参加“2010年上海世博会广西馆概念性策划方案”的“设计陈述”为例,剖析如何通过设计演讲、标书、展板、光碟等多种“设计陈述”方式,积极促进工程项目业主及相关各方对项目方案设计图纸的理解与认可。“设计陈述”是完成设计工作不可或缺的一个重要组成部分,对进行设计沟通及实现设计价值影响颇深。     

Improving the business impact of foresight

Achieving an impact on business decision-makers with foresight does not appear to be an easy task. Therefore, the Macro Trends team at Deutsche Bank Research has formulated some criteria to guide foresight projects. They should aim to produce plausibility, provide convenience and inspiration as well as an appropriate time perspective with regard to the content of foresight results. In addition, a structured way of producing and delivering foresight, a seamless inclusion in organisational procedures, a high level of interaction with decision-makers, ideational entrepreneurship, innovation regarding communication with business people, and persistence and synchronisation with the business organisation are the key criteria for achieving a higher impact from foresight projects. To live up to these criteria, the Macro Trends team has developed a 'trend map' which provides a conceptual aggregation of trends - to provide orientation for decision-makers and stakeholders.     

Qualitative Text Analysis Supported by Conceptual Data Systems

Content analysis as a method in social sciences is used to systematically explore textual data. Data resulting from content analysis can be made transparent by saving it in a conceptual data system. This supports its interpretation and reexamination and the process of interpretative theory building. By means of an example of a conceptual data system from musicology, the possibilities and restrictions of this new approach in computer-aided qualitative text research are analyzed. Finally, the approach is discussed as a general method of qualitative formal theory building in the context of content analysis.     

言用的跨学科概念平台—信用的基本问题研究系列之一

各学科的信用研究一直没能实现很好的进展。一个重要根源是,传统的信用解释不能为各学科的信用研究提供一个统一的概念平台,以促成各个学科的研究形成合力。通过对信用本身特性的分析可以发现,信用的本质性规定可重新界定为“信用即信任之效用”。这一新界定能够使多学科的信用概念找到一个统一的基础,能够消解传统信用概念使用中的矛盾,能够很好地理顺信用与其他相关概念的关系,从而可以成为多学科信用研究的概念平台。     

企业裁员沟通与被裁失业人员再就业关系的概念模型

文章首先从全球和我国经济社会发展的实际情况出发提出探讨企业裁员与被裁失业人员再就业关系的必要性,然后通过对企业裁员研究和再就业研究状况的回顾和分析,提出了企业裁员沟通与被裁失业人员再就业关系的概念模型。该模型认为,企业裁员沟通的效果将作用于被裁失业人员的求职自我效能、职业生涯承诺和就业承诺而影响其求职意向,并进而影响他们的再就业行为和再就业结果。最后,对该模型的理论和实践意义做了探讨。     

我国驰名商标反淡化的问题及完善对策

我国《商标法》第十三条并没有提及“淡化”两字,但结合法释〔2009〕3号《最高人民法院关于审理涉及驰名商标保护的民事纠纷案件应用法律若干问题的解释》第九条的规定,人们认为商标法第十三条第三款是对淡化的规定,但这样使得混淆和淡化在现有的法律依据下很难区分。在商品经济飞速发展的现在,有必要在法律条文和体系上对混淆和淡化做出区分,对于商标反淡化适用的范围进行确定,才能对商标权进行新观念上的全面、系统的保护。     

The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Marketing channels are among the most important elements of any value chain. This is because the bulk of a nation's manufacturing output flows through them. The intermediaries (e.g., distributors, wholesalers, retailers) constituting marketing channels perform specific distribution functions, such as transportation, storage, sales, financing, and relationship building, better than most manufacturers. Over his distinguished career, Louis P. Bucklin investigated many questions about the structuring and functioning of marketing channels using conceptual, empirical, and microeconomics model-based methodologies. Today, the academic marketing literature contains hundreds of articles that have employed these three broad classes of methodologies to investigate issues of channel intermediaries’ interorganizational relationships, for example, power-dependence, relational outcomes, conflict and negotiations, and manufacturing firms’ channel strategy, for example, channel structure, selection, coordination and control. So far, however, there has been no review of how the three different methodologies have contributed to advancing knowledge across this set of channels research domains. This paper is the first that aims to (1) chart how channels research employing each of the three classes of methodologies – conceptual, empirical, microeconomics model-based – has evolved over seven decades along with current trends; (2) review the contributions and shortcomings of research to date using these methodologies; and (3) suggest future research opportunities using these methodologies, separately or in an integrated fashion.     

论二语语用发展研究认知路向

“未来的研究需从心理学的不同角度，包括认知理论和社会文化理论考虑学习者的二语语用习得。”Kasper和Rose的这一设想，不仅为二语语用发展研究提出了新思路，也提出了挑战。建立在语用普遍性基础之上的二语语用发展研究，在继承传统语用研究成果的同时，汲取体验认知语用的研究成果，将概念能力发展和隐喻能力发展作为一种新的研究路向。这既有必要，也有可能。     

The impact of consumer decision‐making styles on consumer confusion in Mauritius: An empirical analysis

This article investigates the effects of consumer decision‐making styles on consumer confusion and harm. While consumer confusion has been well documented in the literature, this investigation attempts to bridge our understanding on its relationship with consumer decision‐making styles. Empirical data was collected from a field survey where 400 consumers selected at 20 supermarkets in Mauritius were asked to respond to a questionnaire measuring three variables under study: consumer confusion, consumer decision‐making styles, and situational factors. Findings from the MANOVA parametric test showed that there is a significant difference between consumer decision‐making styles and consumer confusion. Even when covariate situational factors were controlled through the parametric test MANCOVA, results still showed a significant difference between consumer decision‐making styles and consumer confusion. More specifically, ANCOVA tests showed that the findings were specifically significant for three types of confusion: product confusion, packaging confusion, and product complexity. The study tends to confirm that a consumer's style of decision making does impact on consumer confusion.