人文营销方式初探

现代企业应采取什么样的营销方式开展营销活动 ?本文提出一种全新的营销方式 :人文营销。企业必须在营销整合的基础上 ,实现与竞争者及消费者之间的有效沟通 ,密切与他们之间的联系 ,强化与他们之间的亲和力 ,进行人文营销组合     

政府主导与旅游目的地形象推广研究

现阶段的我国旅游业到底应该由政府来主导还是由市场来主导一直是理论界争论的一个热点话题。从反思当前SARS危机中，从我国旅游目的地形象推广中存在的问题出发，探讨了政府在旅游目的地形象推广中的主导作用，并提出具体主导领域与主导措施，以期对旅游界有所启发。     

浅谈高校固定资产管理

高校的固定资产是国有资产的重要组成部分,是开展教学、科研等一系列活动的重要物质基础.由于管理体制、管理方法的滞后,高校的固定资产管理混乱,资产流失严重.加强和完善固定资产管理,促进资产合理、有效使用已成为当务之急。     

企业资本运营之重整

对资本运营的重视既是中国企业应对入世后所面临的挑战的需要，也是传统经营模式发展到一定程度后的自我突破。通过对资本运营的重要表现形式之一的重整-包括兼并与收购、剥立与分立、债权转股权-的描述，结合几个重要的案例，说明了其对改善企业产权结构、优化资源配置、提高经营效益所具有的重要作用。     

构建企业声誉管理体系的对策研究

在知识经济时代,企业的生产经营活动必须围绕着声誉进行组织和管理,把经营目标与声誉目标加以整合统一,建立凸显声誉目标的管理体系。本文着重分析知识经济背景下企业声誉管理的实施,强化声誉管理,整合企业管理系统,围绕构建企业声誉管理体系提出对策。     

The Analysis of Merging Strategies

The paper first analyzes the achievement of BOE＇s merging case and substantiates its success, then focuses on the strategy analysis of merger of the BOE, including the guidelines, merging way, strategic overall arrangement, culture conformity, financial guarantee etc., in a bid to offer valuable experience and reference function for the Chinese enterprises.     

The Effect of Interpersonal Influence on Softlifting Intention and Behaviour

The purpose of this study is to investigate the effect of interpersonal influence on personal software piracy, also known as softlifting. A laboratory experiment with 54 subjects was conducted, in which each subject was told to participate in a software quality evaluation exercise. However, a ploy was carried out to measure the subjects intention in software piracy under different levels of group pressure and financial gains. The results are interesting. On the intention of softlifting, both group pressure and financial gains are significant determinants. The interaction of group pressure and financial gains is also significant: when group pressure is toward pirating software, financial gains is not a relevant factor; whereas when group pressure is toward purchasing, financial gains becomes a dominant factor in softlifting intention. A further survey (with 216 college students from two public universities in Taiwan) designed to investigate the relationship between consumer susceptibility to interpersonal influence (Bearden et al., 1989) and softlifting intention/behavior. A path analysis demonstrated that normative influence was related to softlifting intention, yet information influence effect was marginal. The effect of normative influence on softlifting behavior was mainly mediated by softlifting intention. Implications are also discussed.     

国际工程施工风险防范管理

电子商务与网络技术的迅猛发展 ,改变了企业的营销模式、销售流程 ,同时也冲击了销售队伍原有的角色。在即将加入WTO的今天 ,企业在营销战略上面临着严峻考验。本文从营销模式、销售流程、营销队伍的角色等几方面对此进行了论述     

企业技术整合及其战略意义研究

企业技术创新是获取高利润的创造性活动,而技术整合又是解决企业技术创新问题的一种有效途径。文章论述了技术整合的实质、作用及其对企业的战略意义。     

中国家电业面临的新挑战

文章探讨和分析了中国家电业目前面临的6大新挑战,以及中国家电业的应对之策。