“进化”中的中国营销

中国的营销由改革初期的速成式开始向进化式发展。随着营销“创新”和“变革”,CIS导入、“标王”效应与广告崇拜现象日益突出。但许多企业与营销人员并不真正理解营销观念和方法,造成品牌价值弱化、增长速度下降。企业应对营销进行整合,使进化式营销成为主流。     

先进装备制造基地建设中市场战略与技术战略的整合

市场是产业发展的空间,技术是产业发展的基础,离开市场或技术,产业都将无法生存。结合信息时代企业的市场战略特征和技术战略特征,先进装备制造基地的建设应该对市场战略和技术战略进行战略整合,实行一体化创新。     

中国资本市场大幅波动的经济心理分析

中国资本市场在经历了2005年以来的大涨行情后,从2007年年末到2008年中期近一年的时间中,股指不断下滑,各类股票价格屡创新低,市值损失在70%左右。除了经济基本面以及美国金融危机的影响外,投资者的经济心理因素也是一个很重要的方面,这值得我们深入探讨和研究。     

三峡库区生态旅游资源整合的理论与对策研究

在新形势下，三峡库区生态旅游资源整合问题对于提升三峡库区旅游业的综合竞争力和可持续利用具有重要意义。文章深刻分析了三峡库区生态旅游资源整合的内在背景以及三峡库区旅游资源开发的利用现状、存在的问题，探讨了三峡库区生态旅游资源整合的内涵、原则要求、战略目标、指导思想、整合思路、模式及途径，并提出了相应的政策建议。     

打造长寿旅游规划形象战略

长寿是环重庆城市旅游度假带中的重要区域，如何进行市场营销策划从而重新打造长寿旅游成为长寿旅游业发展规划的重要内容。用形象战略与营销策划整合，县长寿规划的新尝试，望对长寿文脉的传承起到积极的作用。     

浅谈校园文化的科学精神与人文精神

校园文化是社会文化的一个重要组成部分,有其独特的社会教育功能。弘扬科学精神是校园文化建设和发展的主旋律,校园文化建设和发展离不开人文精神和人文关怀,所以,只有将科学精神与人文精神相整合,才能使校园文化发挥出良好的教育功能。     

浅谈海峡西岸经济区发展中产业整合的问题与对策

目前,产业整合是世界产业发展的重要趋势之一,是实现产业升级和产业结构调整的重要途径。产业整合是经济区域化在产业发展层面上的具体展开。本文以海峡西岸经济区为研究对象,引入产业整合的概念,分析该经济区目前的产业状况并提出有关产业整合的主要路径。     

闽台茶叶产业价值链分工、整合与竞争力提升

随着台商在福建茶业投资规模的扩大,闽台区域茶叶产业价值链分工日益深化。其特点是:台资企业主导价值链高端环节和利润分配,价值链低端环节在空间布局上呈现产业集群趋势,价值链上相关利益主体形成了多元化治理机制,价值链运行环境存在着巨大的市场、政策和自然风险。因此,提升闽台茶叶产业国际竞争力,应当着眼于纵向延伸和横向拓展产业价值链,发展茶叶精深加工、综合利用和观光休闲茶园;实施产业策略联盟,发挥价值链协同效应;完善以物流、科技服务为重点的支持体系,提升茶业集群水平。     

Abandoning distinctiveness: The influence of nostalgia on consumer choice

This study proposes that when feeling nostalgic, consumers are more likely to choose the option that the majority of others prefer. Four studies consistently demonstrate that nostalgia can enhance consumers' social connectedness, which motivates them to maintain the feelings of connection to the group and thereby increases their preference for majority-endorsed options in the subsequent product choices. Moreover, the strength of social ties between consumers and others moderates the mediation effect of social connectedness. In the weak social ties condition, social connectedness mediates the effect of nostalgia on preference for majority-endorsed products. In the strong social ties condition, the mediation effect of social connectedness diminishes. These findings complement previous work on how nostalgia influences consumer behavior.     

Understanding fashion communication between Korean middle‐aged mothers and daughters

Daughters can be considered important social role models for middle‐aged mothers in fashion communication such as the clothing purchase or conformity. This study explores antecedents (trust in daughters as fashion informants and internalized social pressure for appearance management) and outcomes (solidarity between mother and daughter, psychological well‐being of mother) of fashion communication (mother–daughter shopping, clothing conformity) between middle‐aged mothers and daughters. The data were collected using a self‐administered online survey of 307 middle‐aged Korean women between ages of 45 and 65. The result shows that mothers’ trust in daughters as fashion informants and internalized social pressure for appearance positively influence mother–daughter shopping and mothers’ clothing conformity to daughters. Next, mother–daughter shopping and mothers’ clothing conformity have a positive influence on the solidarity of mothers and daughters. When solidarity becomes stronger, the degree of the mothers’ psychological well‐being increases.