营销情境中的心理契约及其测量

心理契约发轫于组织行为学研究，但心理契约在企业与顾客的营销情境中同样存在。在文献回顾基础上，本文将心理契约应用到营销情境中，界定了特定的概念内涵，开发设计了相应的测度量表，并通过调查数据分析，对量表的信度与效度进行了实证检验。     

Institutional and economic drivers of entrepreneurship: An international perspective

Entrepreneurial activity varies significantly across countries and over time. The economic and institutional context is a determining factor that can drive and lend shape to entrepreneurial activity. The search for a deeper understanding of the role of this factor constitutes a promising and important research stream. A thorough review of the specialist literature identifies groups of countries with similar economic and institutional environments. Subsequent analysis highlights differences in entrepreneurial activity and innovation outcomes between these homogeneous groups. Results indicate significant differences, not only in entrepreneurial activity, but also in the type of entrepreneurship and innovation results. These findings mark a relevant step forward in the identification of different environment types, and the effects of environment on entrepreneurial activity and innovation results.     

从合作原则的违反和语境理论看《后宫甄嬛传》会话含意

小说《后宫甄嬛传》的经典对白是其特色,作者借助大量人物对话塑造了生动的人物形象,进而挖掘故事的主题。从语用学的角度,运用Grice的会话含意理论中的合作原则和语境理论分析《后宫甄嬛传》中会话含意是如何产生的。     

Spend as I say,not as I do: Children,families and household consumption in different socio‐economic contexts

This article aims at contributing to a body of work about children and families by exploring the importance of socio‐economic context and social capital for understanding the ways in which money is perceived, obtained and used by children. Alleged contrasts in terms of money management, consumption priorities and postponement of gratification, especially among middle and working classes, have already been debated. It seems thus relevant to investigate if these presumable contrasts apply to children and why. Do children from different socio‐economic contexts reveal the traits that have been attributed to their households? To this end, a mixed methods research project was developed involving 245 children attending different primary schools in Portugal—one private school targeted at upper class children and one state‐sponsored school located in a working‐class area. The results revealed significant differences by school and household typology.     

Organisational change in new ventures in Chinese context: the open innovation

This paper uses case study method to examine the acquisition process of information and funding through the implementation of open innovation (OI) in new ventures in Chinese context. We find that in the process of accessing to the marketing or technical information through OI, the most important thing for enterprises is to establish trust and cooperation with familiar partners, and trust is derived from existing social relations. In the process of funding acquisition through OI, the most important thing for enterprises is to strike a balance between gains and losses.     

Social responsibility in micro businesses in an African context: Towards a theoretical understanding

Small businesses often engage in social responsibility (SR) without knowing it or without referring to their actions as SR. This is particularly the case in developing countries where the idea of SR is seen as synonymous with philanthropy. While the literature on small business social responsibility is growing, our understanding of the context-specific determinants of responsible practices in microbusinesses (those that employ less than 10 employees) that dominate the business landscape in many developing countries is still limited. In this paper, we address this gap and offer a theoretical understanding of how microbusiness owner-managers understand and approach SR by drawing on rich qualitative data collected from Nigeria—Africa's largest economy. We utilise Social Representations Theory to understand (1) how and why microbusiness owner-managers limit their understanding of SR to philanthropic activities and (2) the wide range of practices, including philanthropic activities, that account for their overall Responsible Business Practices (RBPs)—those practices that enable them to act responsibly towards their stakeholders and/or operating environments. We find that owner-managers' representations of SR are anchored primarily on an idiosyncratic ethical tendency and inclination towards the creation of social/communal harmony by ‘giving back to society’ and objectified via actions deriving from three ‘giving back’ orientations, namely Core Philanthropism, Social Problem Solving, and Empowering. We model microbusiness owner-managers' RBPs, highlighting the intersectional interplay of the voluntary (SR as philanthropy) and non-voluntary (self-regulatory and legal) dimensions of RBPs. Finally, we discuss the key findings in relation to the extant literature and to policymakers and managers.     

工作情景中的目标取向研究进展

工作背景中的目标取向研究是成就动机理论的重要分支,其研究经历了从单一维度到多维度的过程.早期的目标取向强调个体成就动机、个体水平是主导性的分析层面,随着概念内涵的丰富,研究层次也拓展到人际比较层次与团队层面.由此研究进展趋势和路径看,未来目标取向的研究主要是团队或更高层次的把握、情景因素与目标取向的关系以及不同层次的形成与交互关系.     

中西思维之异同与翻译

人类思维具有共性和个性,共性是我们交流的前提,个性是各民族在交流过程中需要适当转换才能进行的一些差异。思维方式与文化和语言有密切的关系,它是沟通语言和文化的桥梁。深入掌握中西思维方式的不同之处,对于我们正确处理句式翻译和语篇翻译以及成功地进行跨文化交际,具有重要的意义。     

情境与融合：创业与伦理关系研究述评

文章首先从"创业情境下的伦理研究"和"伦理情境下的创业研究"两个研究视角,梳理了当前创业与伦理关系研究的两类代表性成果。然后,以"手段-目的"关系和"机会开发"过程为标准,评析了融合创业与伦理主题的创业研究新兴理论及其思路范式。最后,围绕理论依据和影响因素两个基本点,对未来创业与伦理研究的发展趋势进行了展望。     

中国情境下消费者幸福感的研究展望

学术界对主观幸福感的涵义及影响因素已作了大量的研究,但是在研究的过程中,学者们忽略了将消费者幸福感与以往的主观幸福感研究成果的结合,而且对不同社会文化背景的人们对幸福的认知的特点考虑不全。文章在对主观幸福感和消费者幸福既有研究回顾的基础上,针对中国转型社会的特点,提出了在中国情境下消费者幸福感产生的内部机制及外部影响因素的模型,以为中国消费者幸福的本土化研究提供一定的借鉴。