The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?

More and more grocery retailers are becoming multi-channel retailers, as they are opening an online alternative next to their traditional offline supermarkets. While the number of multi-channel grocery shoppers is also expanding at a fast growth rate, there are still large differences in online shopping frequency, and as a result, in the levels of experience with buying in the online grocery channel. This study wants to (i) identify the underlying drivers of online store choice and (ii) explore if and how these drivers change when multi-channel shoppers gain online grocery shopping experience. We investigate this question with an online store choice model using purchase data of an extensive UK household panel over a two-year period, covering all multi-channel retailers in the grocery market. Our results show that multi-channel shoppers, at the start of online grocery shopping, tend to select the online store belonging to the same chain as their preferred offline store, especially when the online store is strongly integrated with the offline store in terms of assortment. When online grocery shopping experience increases, multi-channel shoppers’ focus shifts from a comparison within a chain across channels to a comparison across chains within the online channel, resulting in an increasing importance of online assortment attractiveness and online loyalty when choosing an online store.     

From home country to home base: A dynamic approach to the liability of foreignness

We argue that the influence of the home country wanes as the firm increases its geographic reach. We introduce the concept of the “home base” to capture the effect of the set of countries in which the firm operates. We expect the dynamic liability of foreignness defined relative to the home base to be a better predictor than the static liability of foreignness defined relative to the home country. We also expect the diversity of foreign experience to increase foreign market entry. We find support for these hypotheses with data on Chinese listed firms investing abroad between 1991 and 2007. Copyright © 2014 John Wiley & Sons, Ltd.     

Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures

The purposes of this study are to demonstrate how it is possible to determine which attributes are the most important in the final choices of tourists who use a travel agent brochure as a source of information and how these attributes influence perceived value in a pre‐purchase stage. We conduct the study in three phases: (i) a qualitative study, (ii) an experiment using choice‐based conjoint analysis by means of a fractional factorial experimental design and (iii) another experiment using a full factorial derived from the same design. Results suggest advertisement size, a hotel's starred rating and price influence perceived value at this stage. The presence of a positive combined effect of price and advertising was found. Implications and directions for future applications are offered, focusing particularly on marketing services. Copyright © 2012 John Wiley & Sons, Ltd.     

基于收益管理理论的铁路客运专线价格策略研究简

在我国高速铁路网快速发展的背景下,有必要对铁路客运网络与旅客出行行为的关系进行深入研究,为路网规划提供参考依据。基于路网规划阶段确定的包含高速铁路与普速铁路的网络布局结构特征,对铁路旅客出行路径的选择倾向进行研究,建立了用于反映铁路旅客出行路径选择倾向的多项Logit模型,提出了相应的铁路旅客出行路径搜索算法,通过算例分析,验证了模型与算法的有效性,并对铁路路网规划工作提出建议。     

重庆烟农专业合作社主导模式及发展路径分析

发展烟农专业合作社,是现代烟草农业建设的重要抓手与关键环节。作为我国重要烟叶产区之一,重庆发展烟农专业合作社已有近6年的历史,逐渐形成了烟叶站点依托型、经理团队负责型、单一能人主导型、社队关系松散型等多种建设模式,但同时仍然面临基础条件不足、能人队伍缺乏、内生需求不足等一系列问题。基于此,应重点在适度规模种植、基础设施建设、能人队伍培育、规范内部管理等方面进行加强。     

Marketing and Territorial Factors： An Integrated Study of the Accommodation Choice in the Island of La Palma

The literature has highlighted the relevance of segmenting the tourism market as a start point for developing the right tourism policy recommendations. The present study examines the rural tourism market on the island of La Palma （Canary Islands） and its relationship with territorial factors. Specifically, it attempts to establish the role played in tourists＇ accommodation location choice by territorial and related factors （for instance, the area of the island, proximity to the beach, hours of sunshine, etc.） compared to other factors. A sample of 316 tourists who holidayed in rural tourism accommodation in La Palma during the period from July to September in 2007 was selected for this purpose. The methodology consisted of a preliminary analysis of the associations between the variables and their modalities, followed by a multiple correspondence analysis （MCA）. The results of the study allow to conclude that the weight of territorial variables in the choice of destination and accommodation location can vary substantially depending on the market segment considered.     

资源优势与条件约束下的次优选择：高青县区域担保圈风险处置案例

当前县域企业融资尤其是县域骨干企业融资多采取互保联保的捆绑担保模式,在经济波动条件下,容易产生区域担保圈风险的传递问题。区域担保圈风险的多发、频发所产生的多米诺骨牌效应,对区域金融经济乃至社会稳定产生巨大影响。山东省高青县在处理区域内多起担保圈风险事件中,实施分类处置、理性救助,将辖内涉及多家企业和多家金融机构的多起典型担保圈风险成功化解,但财政实际上是对银行不良担保行为的被动埋单,是资源优势与条件约束下的次优选择。治理和防范区域担保圈风险应更多地从产生问题根源角度采取市场的方式进行规范和引导,防患于未然。本文为化解和反思担保圈风险提供了可参考的案例。     

Developing advanced route choice models for heavy goods vehicles using GPS data

This paper presents a novel application in route choice modelling using Global Positioning System (GPS) data, focussing on heavy goods vehicles which typically make longer journeys with decisions potentially underpinned by different priorities from those used by car drivers. The scope of the study is larger than many previous ones, using the entire road network of England. Making use of the error components model put forward for route choice by Frejinger and Bierlaire (2007), the work reveals low elasticities in response to changes in travel time, reflecting the limited opportunity for avoiding specific roads on long distance journeys by heavy goods vehicles.     

基于“三农”问题缓解西部农村小企业集群发展的产业选择研究

事实与理论证明,农村小企业集群发展是缓解“三农”问题的一条有效路径。但是由于我国地区之间在经济、政治、文化、社会发展方面差异显著,因此,在培育和发展农村小企业集群方面必须因地制宜,从各地的实际情况出发,坚持走多样化和特色化的发展道路。在此过程中,根据西部地区现实情况,以企业集群视角,对农村产业发展进行产业选择与定位就显得越发重要。