网络营销创新定位、运行模型及案例分析

网络营销的创新性质包括创新程度和创新效益两个方面。创新程度反映网络营销创新的影响力度,是过程性指标;创新效益反映网络营销的经济效应,是结果性指标。将创新度和效益度垂直相交构成一个二维平面,并将其分别划分为高低两个级别段,可形成四个定位模块,即触网型创新、网络实验型创新、网络营销专家和运营网络型创新。一般情况下,企业网络营销创新往往从触网型创新出发。进而上升到运营网络型创新阶段,但在网络营销实践中,某些创新运动并不是严格地起于触网型创新,而止于运营网络模型,更有逆向运行的情况存在。     

The complex integration strategies of multinationals and cross country dependencies in the structure of foreign direct investment

The behavior of many multinational enterprises is not well described by existing models of foreign direct investment (FDI). Firms often follow strategies that involve vertical integration in some countries and horizontal integration in others, a strategy known as complex integration. This paper presents a three-country model that is used to analyze why firms might follow a strategy of complex integration. My analysis reveals that complex integration strategies create complementarities between potential host countries that have important implications for the structure of FDI. The analysis also shows that falling transport cost between countries may increase the importance of complex integration strategies.     

Codes of Conduct in Subcontracting Networks: A Labour Law Perspective

In the past ten years, many European companies organised into subcontracting networks have decided to adopt codes of conduct to regulate labour relations and to ensure the respect of fundamental social rights. This paper first determines the context and the issues to be addressed by codes of conduct within networks of companies, and second analyses the terms under which they can be implemented. The paper argues that codes of conduct can complement the standards developed by States, the European Union or the social partners, but that steps should be taken in order to avoid that these texts replace the existing labour law.     

Research on Generation Mechanism of Technical Innovation

Technical advancement includes technology generation, diffusion and aggregation. This paper focuses on researching the mechanism of technology generation from the viewpoint of technology cycle, and the source spring of the generation of the innovation based on technology is scientific discovery. The technical perfection and secondary innovation are determined by the pulling force of demand, unbalanced inducement mechanism and profit. Standardized innovation is the sign of technology mature stage, the limit in demand and supply of technology drives the technical innovation into lag phase.     

当前我国中西部地区民间投资状况的透视与思考——以山东西部城市菏泽为例

经过20余年的经济发展,在东部沿海的私营经济发展如火如荼的同时,我国中西部地区的民间投资也日趋活跃,本文试图以山东西部城市菏泽为例,对目前我国中西部地区的民间投资状况予以透视与思考。     

全低变工艺开发应用中的问题与对策

讨论了全低变工艺开发过程中遇到的一些问题和对策,对中、小氮肥企业进行技术改造具有一定的参考意义。     

企业控制机制:控制权争夺的边界和效应

公司兼并和收购市场中企业控制权机机制、控制权争夺的价值、控制权争夺的福利效应、大股东在公司控制权争夺中对公司政策产生影响。外部性排除了负有义务的股东完全取得接管收益的可能性,无论控制权争夺的结果如何,股东财富在控制权争夺其间是增加的。从股东的福利效应方面来说,控制权争夺的失败也就是股东财富的损失。大股东提高了预期利润,并且他们所占股份越多,则提高越大。董事会的失误导致了敌意接管的出现,可由公司控制的外部市场对董事会的疏忽作用进行弥补。     

重构企业R＆D项目战略投资决策方法体系

传统的投资决策方法是一种建立在广泛应用的以货币的时间价值为基础的投资决策方法,它已越来越不能适应当今充满不确定性和竞争性的市场需要.实物期权方法比传统的折现现金流法（DCF）更适合来分析不确定条件下的投资决策问题,但仅凭实物期权方法还不能对不完全竞争环境下的企业R＆D项目战略投资问题进行准确分析和估价,而引入期权博弈理论恰好能克服这些缺陷.文章从理论上阐述了重构企业R＆D项目投资决策方法体系的可能性和必要性,并由此提出了研究的基本框架.     

市场失灵与企业创新

新古典理论认为市场失灵会使得资源配置的效率偏离帕累托最优状态,文章认为,市场失灵还会影响到企业的创新方向和创新数量,导致全社会该产生的创新可能创新不够,不该产生的创新却层出不穷,从而降低资源配置的长期效率,针对市场失灵的不同类型,政府只要采取不同的措施,就能够正确引导企业的创新行为。     

R&D项目投资评估的实物期权方法初探

本文分析了传统的NPV法在R&D项目投资评估中的缺陷,指出R&D项目投资本质上所具有的期权特性。在此基础上引入了实物期权方法,包括Black-Scholes期权定价方法和Geske期权定价模型。