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61.
迄今为止,西方很多学者对跨国经营企业面临的文化问题进行了深入的研究,提出了很多有用的结论。本文从前人的研究出发,阐明不同的文化背景下,企业怎么样搞好跨国文化管理的问题。 相似文献
62.
Cross-cultural competencies are now specified as critical outcomes in U.S. higher education. Yet an analysis of accredited business programs in New England revealed that students frequently were not required to take courses about the Middle East. The study findings indicate that, for a region of economic and political importance to the United States, a gap exists between the curricular internationalization signaled by accreditation and how accreditors assess this internationalization. 相似文献
63.
《Journal of Heritage Tourism》2013,8(3):211-224
In 1991, Ayutthaya, the former capital city of Thailand and now an archaeological park, was inscribed on the World Heritage List. Currently, it receives some one million international visitors a year, mainly day-trippers from Bangkok. Despite this, the on-site interpretation put in place in 1992 (largely signage in Thai and English) has never been assessed in terms of the content of the signs and the reactions of visitors. This paper pertains to one part of the first extensive study of the interpretation employed at Ayutthaya, a study that included a visitor survey that was both a demographic study and an initial investigation into the cross-cultural dimension of interpretation at Ayutthaya. The international visitation to this World Heritage Site is overwhelmingly Western and, therefore, a critical issue arises: what do non-Asian, non-Thai and non-Buddhist visitors gain from the experience? If the visitor is not of the same culture being experienced, and if cross-cultural translation itself is a highly complex and sometimes contentious and problematic process, then it is likely that the deeper cultural significance of the site cannot be well understood in a one-day visit. If the deeper meanings of Ayutthaha remain elusive, does it follow that appreciating the cultural and heritage values of the site is, in direct proportion, an unattainable goal? The study points towards what may be possible when heritage interpretation, in an age of unprecedented global travel, is regarded as a negotiation of a cultural divide. 相似文献
64.
Blogs are an Internet application that continues to grow in popularity. Many blogs contain travel-related postings and, thus, are of importance for researchers and practitioners in the tourism field. Differences in blog use have been found across different cultures. This study seeks to test whether social identity theory can explain some of the differences in extent and type of blog use. A sample of 120 travel blogs written by Korean and U.S. bloggers about three different destinations (Paris, Hawaii, and Tokyo) was analyzed. The results show significant differences that fit the assumptions derived from social identity theory. 相似文献
65.
ABSTRACT Variety seeking is a tendency in consumer behavior in which the consumer alternates between different makes of the same item in the quest for diversity. Variety seeking and exploratory behaviors help explain tourists’ consumption behavior and choice-making methods. Some studies have focused on the choice of food, restaurants, theme parks, travel activities, or destinations, but only a few have taken place within an international context. In this study, the influence of variety seeking and exploratory buying on travelers’ consumption behavior within an international context is analyzed. In essence, Asian travelers are compared with Western travelers. Several factors, which help explain divergence in variety seeking, are included in the analysis. The results demonstrate that variety seeking and an exploratory tendency have a significant relationship with travelers’ consumption behavior (for both Asian and Western travelers). In general, customers who have a high tendency for variety seeking are less loyal; however, there is no discernible difference between Asian and Western tourists in this regard. 相似文献
66.
ABSTRACT Understanding electronic word-of-mouth (eWOM) in social networking sites (SNSs) is crucial as consumers have potential to reach global audiences quickly and easily. This article presents the first cross-cultural study on eWOM in SNSs by examining social relationship variables between the United States and China. Specifically, social capital, tie strength, trust, and interpersonal influence were examined as potential predictors of eWOM communication in the emerging online social channels. The results suggest that national culture plays a significant factor that affects consumers’ engagement in eWOM in SNSs in the two countries. Theoretical and managerial implications for global Internet marketers were presented and discussed. 相似文献
67.
赵向阳 《管理案例研究与评论》2011,4(3):242-247
本文主要是从跨文化研究的视角探讨源自西方的案例法(包括案例教学、案例开发和案例学习)在中国工商管理教育的应用中所面临的文化上的挑战.作者具体地探讨了中西方在权力差距、个体主义和集体主义、对不确定性的规避、特殊主义和普遍主义、情绪中立和情绪外露等文化维度上的差异对案例教学的影响.最后,作者认为渗透着西方的"两分法"思维方... 相似文献
68.
要实现卓有成效的跨文化交际,除了要掌握他民族的的文化知识,外显交际文化,更重要的是要探究其内隐交际文化,即他们的思维方式、心理特征、价值观、世界观等。本此,本文作者旨在考察一下影响跨文化交际活动的一些主观因素,希望能对我国高等教育中跨文化教学提供一些启示。 相似文献
69.
《Journal of Promotion Management》2013,19(1):97-128
Abstract This study explored differences in affective response content across three cultures and the role of these responses in predicting overall advertising liking. Based on a field survey, subjects from England, Norway and Spain evaluated cosmetic ads on a series of liking scales. Ad content was coded into elements reflecting product- or ad-related affect based on existing theory on ad evaluation criteria and on the theory of central and peripheral routes to persuasion. This study revealed that it might be difficult to achieve sameness in likeability even for international brands and beauty types. However, quite consistently across cultures, the findings suggest that the same affective processes along a peripheral route influence overall liking across cultures. Implications are drawn for future practice and research. 相似文献
70.
《Journal of Promotion Management》2013,19(1):129-150
Abstract O'Grady and Lane (1996) have observed that Americans and Canadians have difficulty establishing the rapport for effective buyer-seller relationships, and that Canadians are especially disadvantaged. This article explored the marketing activities that American and Canadian managers preferred to establish these relationships. Differences were found in both relationship marketing and marketing mix factors. The Americans were significantly more committed to relational activities, building relationships based on respect, shared goals, personal trust and making sure everyone received the expected benefits. The Canadians focused more on pricing, and helping out when asked or needed. To do lists are offered for making each more effective with the other. 相似文献