Materialism,fashion consumers and gender: a cross‐cultural study

The purpose of this study was to examine the relationships among materialism, gender and fashion consumer groups from two countries – one representative of an individualistic culture (US) and one representative of a collectivistic culture (Korea). Participants were 397 students from a university in Korea (n = 221) and a university in the US (n = 176) who completed the questionnaire. The materialism construct showed adequate reliability for participants in both cultures. Fashion change agents scored higher on materialism (centrality and success) than fashion followers. Females scored higher on materialism than males which seemed to be based on higher scores on the centrality subscale. Participants from the US and Korea differed on all three subscales of materialism with US participants scoring higher on centrality but lower on success and happiness than Korean participants. The findings of this study provide valuable implications for fashion marketers and retailers in Korea and US. The findings are limited to Korean and US consumers and cannot be generalized to other cultures. This paper fills a gap in the literature by comparing materialistic values between genders and fashion consumer groups in an individualistic culture (US) and a collectivistic culture (Korea).     

服务经济下的流通发展

服务经济是指服务经济产值在国内生产总值中的相对比重(或就业人数在国民经济就业人数中的相对比重)超过60％的一种经济状态.在服务经济特别是现代服务经济下,流通业规模将继续扩大,与工业、信息业、金融业等其他产业相互融合共同发展,并日益趋向于知识密集型产业,高学历、高智商、复合型人才所占比重越来越大.“十二五”期间,我国在政策取向上,要改革现有的以工业或制造业为核心的经济管理和公共服务体系,以及不利于服务业发展的税收制度,整合现有政策资源,支持包括流通业在内的服务业综合发展和业态、模式创新(如供应链等),支持流通业与工业、金融业融合发展,鼓励流通业集聚发展.     

Cultural industry development and multiple group participation in Taiwan

Based on the unique historical site culture assets, series of culture activities and constructions are held by Taiwan municipal government positively in recent years to raise local strength. Though the city landscape of Taiwan is far away from the traditional one, the comparison and analysis of foundation of cultural industry and the situation of cultural participation should be carried on to find out the real issues in Taiwan＇s cultural industry and cultural marketing so as to strengthen the ability of local development. This study finds out the resources of culture administration and the social participation in hope for clearing up the matters of Taiwan＇s cultural industry development, avoiding type Ⅲ errors, and giving suggestions.     

Analysis on effects of modern service industry to economy

This article analyzes the contribution of modern service industry to the economic development in six aspects： the modern service industry can promote economic growth, expand employment, promote economic restructuring, enhance the level of urbanization, improve people＇s standard of living and help enterprises to convert business ideas.     

现代服务业企业的营销战略

我国现代服务业的研究方兴末艾,但多限于宏观层面。本文从我国现代服务业企业这一微观层面,探索了其营销工作的战略思路。     

中国城市水业改革的战略方向

中国城市水业改革的实质是通过重新构建制度安排,强化水业服务供给链上各角色之间的责任关系,以获得整个行业上的治理创新。中国城市水业改革的战略方向应当是分开政府目前同时作为政策制定者、监管者和服务提供者的角色,增加服务受益者的声音,并增强四角色之间的责任关系。     

河北省土地生态系统服务价值研究及趋势预测

编制适用于河北省的土地生态系统服务价值系数表,利用土地基础数据和生态系统服务价值量化模型,计算出河北省土地生态系统服务价值在1996～2006年呈现先减少后增加的变化趋势;并运用spss统计软件中的曲线回归对变化趋势做出了合理预测。     

全球化背景下我国跨国企业的本土化管理

随着经济全球趋势的不断加强,我国越来越多的企业走出国门,到境外开办企业,从事生产和贸易,但是我国企业在跨国经营中遇到了各种矛盾和问题,尤其是文化冲突。本文主要从中国企业境外经营的现状出发,来探讨我国企业跨国经营中遇到的文化冲突等问题,提出全球化背景下企业跨国经营必须实施本土化管理的对策。     

德国北威州旅游产业的发展与启示

德国北威州是德国重要的工业文化旅游和会展旅游中心。在当地政府的大力推动和支持下,北威州的旅游业获得了健康有序的发展。其发展经验:如通过产业结构调整和改造,大力发展工业文化旅游和会展旅游、积极创造优美洁净的环境条件等等,对我国旅游业的发展都具有重要的借鉴意义。     

河南省劳务品牌培育的创新途径研究

品牌竞争是市场竞争的高级阶段和综合形式。河南省剩余劳动力转移的重要途径是劳务输出,劳务品牌是提升劳务输出和劳务经济的有效途径。劳务品牌需要培育和经营,品牌意识、政府作用、品牌宣传等是培育劳务品牌的创新途径。