A typology of organisational stakeholder engagement with place brand identity

ABSTRACT

This study explores how stakeholders engage with a place brand identity (PBI) in the context of country branding. This research extends beyond the importance and challenges of stakeholder brand engagement with place brand identity by exploring several typology of stakeholder engagement with PBI. A case study approach using semi-structured interviews with 39 senior-level representatives from national Australian organisations was adopted to explore how internal stakeholders in Australia are engaged with the current PBI initiative in Australia: Australia Unlimited (AU). A typology of stakeholder engagement with a PBI, including philosophical and concrete engagement was identified. Stakeholders’ philosophical engagement is reflected by their moral support, future engagement intention, as well as positive word-of-mouth (WOM) behaviour. Concrete engagement, on the other hand, is reflected by place brand partnership and internalisation of PBI in the organisations’ strategy. The research findings offer practical ways for place brand managing organisations (PBMO) to enhance stakeholder engagement with a PBI. The identification of multicomponent nature of PBI from the research findings allows PBMO to identify which PBI component lacks stakeholder support in order to make necessary improvements. Further, identification of the typology of stakeholder engagement with PBI provides alternative strategies of how stakeholder engagement can be managed.     

Host country risk and foreign ownership strategy: Meta-analysis and theory on the moderating role of home country institutions

Empirical evidence for the relationship between host country risk and a firm’s ownership level in its foreign entry strategy is inconclusive. We revisit this relationship by integrating the internalisation logic with an institution-based view to examine the moderating effects of formal and informal institutions in the home country. By meta-analysing 64 empirical studies involving 52,229 ownership decisions on foreign market entry, this study gives support to theoretical arguments that the focal relationship is positively moderated by institutional constraints on policymakers and risk-taking tendencies in the home country but is negatively moderated by the joint effect of these two institutional factors. These findings shed new light on the literature of host country risk and foreign ownership strategy. Besides describing the implications of the findings for theory and practice, we discuss the agenda for future theory development in international business.     

基于新农村建设的农村公共品供给模式探析

我国目前农村公共产品的供给模式不利于新农村建设对农村公共产品供给的需求,原因在于体制外的资金筹集方式、供给责任的缺失、政府职能的缺位、缺乏第三方参与的有效机制。应当明确各类农村公共产品供给主体,改变投入格局,创新筹资模式,变革供给体制,提高供给效率。     

和谐语境下农村弱势群体的法律保护问题研究

农村弱势群体属于我国弱势群体中的一类,农村弱势群体除了包括老年人群体、残疾人群体、未成年群体、疾病弱势群体,还包括因自然条件限制而处于贫困状况的农民.关注农村弱势群体是社会公正、共同发展和协调发展的和谐理念需要,防止市场经济"马太效应"的加剧和社会问题"水桶效应"的发生应从农村弱势群体的法律保护开始.忽视农村弱势群体将会出现"千里之堤,溃于蚁穴"的社会惨剧.     

新农村建设中公共支出问题探讨

公共支出是政府职能行为的成本,反映了政府的政策选择。由于历史原因,现阶段“三农”问题带来的社会矛盾依然突出,在这样的背景下建设新农村,公共支出是最直接、最有效的方式。扩大财政对农村和农业的支出规模,优化公共支出的结构,是解决好“三农”问题,促进新农村建设的重要保证。文章就新农村建设中扩大财政支农规模的必要性及可行性进行了相关分析,并提出了公共支出在新农村建设中的着力点。     

论朝鲜族农村空壳化的生态隐患——生态人类学视野下的现代社区变迁

朝鲜族进入东北以后建构了湿润寒冷地带的稻作文化。近年来，为了适应族际社会环境的剧变，朝鲜族居民的自然性适应成果搁浅，最终以农村空壳化的形式表现出来，给当地埋下了严重的生态隐患，并直接威胁着朝鲜族社会的稳定发展。本文立足于文化适应视角，分析柳河朝鲜族农村空壳化形成的文化成因及其后果，并提出了建构“都市—农村—体化”模式的建议。     

Home country effects of foreign direct investment: From a small economy to a large economy

Previous studies on home country effects mainly focused on FDI from large developed economies to other countries. But today's super recipient is a relatively larger economy than its investors and many of these investors are not classified as “developed economies.” A simple Ak type model implies that a small and more developed country investing in a large and less developed country will experience decreases in both employment and income disparity (compared to the recipient country) as the less-developed recipient country gains the higher technology of production through FDI inflows. The empirical results for the Four Tigers (source countries) and China (recipient country) are consistent with our theoretical model of FDI outflows. We also find that FDI outflows to China decrease the ratio of exports to GDP only for small source countries, even though a higher investment in China raises the share of these countries' exports-to-China to China's total imports.     

支持农村金融发展的货币政策视角分析

新农村建设和金融体系的发展与完善需要农村金融体系的快速发展与完善，其核心是构建新型农村金融机构体系。促进农村金融体系建设的核心就是发展和完善农村金融机构，其基本途径是在对各金融机构市场功能进行明确界定的基础上，政府予以适当支持，而支持的最优手段是通过市场化的途径培育和提高它们的市场竞争能力。文章认为，央行的三大货币政策工具可以实现这一目标，并对三大工具提供支持的途径和操作方式进行了探索性的分析论证。     

品牌来源国和产品制造国对消费者产品质量评价和购买意愿的影响

This research explores the different effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention. It is found that made-in cues have significant impacts on quality evaluation while brand origin cues influence purchase intention more prominently. Product quality is perceived lower when a brand from developed country is manufactured in developing countries, however, this may not affect consumers’ purchase intentions.      

National telecommunications planning in Brazil

During the past 15 years Brazil has undergone a process of rapid modernization in its telecommunications. Starting from a chaotic situation, institutional foundations were established and an ambitious development programme carried out. A fundamental piece of this programme was a planning process that proved to be flexible and adequate to handle the social and economic disparities of the country. The policies that have emerged from the planning process were implemented and provided good economic results and satisfaction to customers.