刷卡手续费之争的博弈分析及银行对策研究

近期深圳零售企业与银联之间的刷卡费率之争甚为激烈.作者通过对国外相似案例的比较和对影响银商博弈因素的分析,认为:银行卡垄断的行业特征并非银商之战的真正原因;商家利润率的下滑是引起银商之争的主要原因,刷卡消费比例的提高和信息不对称是矛盾产生的次要因素;原有的"银行收取高手续费、商家采取合作态度"的博弈均衡正在被打破,银行做出适当调整势在必行;商家应认清银行卡发展乃是大势所趋,反思自身利润下降的原因,而不因一味指责银行卡垄断;银行应从Wal-Mart案中汲取经验教训,注重调查研究,积极引导消费者用卡,并尽量争取政府支持,以期在谈判桌上取得主动.     

Mobile Commerce Website Success: Antecedents of Consumer Satisfaction and Purchase Intention

With the rapid development of apparel mobile commerce in the United States, more companies view mobile commerce as a new source of competitive advantage. Despite the importance of apparel mobile website quality and its effect on consumer satisfaction and future purchase stimulus, extant research has paid little attention to these topics. This study proposes a website quality–consumer satisfaction–purchase intention research model based on the self-regulatory process theory. Six dimensions of apparel mobile website quality—website visual appeal, apparel visual appeal, brand trust, website information quality, website response time, and website security—were investigated. In all, 293 eligible responses were collected via an online survey. Multiple regression analysis was utilized to test the proposed relationships. Results reveal that website information quality, website visual appeal, apparel visual appeal, and website security positively affect consumer satisfaction toward apparel mobile commerce websites, while website response time and brand trust show insignificant impacts on consumer satisfaction. With higher satisfaction on an apparel mobile commerce website, consumers are more likely to purchase apparel through the website.     

A Multilevel investigation into the effect of cultural distance on bilateral trade: The roles of product type and uncertainty avoidance

Previous research shows mixed findings about how cultural distance may affect bilateral trade. To reconcile the mixed findings, we examine how key moderators at both the country-pair level (product type) and the country level (uncertainty avoidance) affect the magnitude of the effect of cultural distance on bilateral trade. Using trade data on electronic products from 90 nations during 2008–2 014, we show that cultural distance in general has a negative impact on bilateral trade. However, the effect is more pronounced when the trade is on experience (versus search) products, or if the importing country is low (versus high) in uncertainty avoidance. Apart from its moderating effect, experience (versus search) product also has a negative main effect on bilateral trade, but its impact is stronger for countries low (versus high) in uncertainty avoidance.     

Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure?

Drip pricing (DP) is distinct from partitioned pricing as it sequentially discloses surcharges to consumers. Critics see DP as a deceptive pricing tactic because it obscures the final price of an offer. We examine the effects of the timing of the final price disclosure and the number of sequentially presented surcharges on consumers' attention to the final price and, ultimately, perceived price fairness. In an eye‐tracking study with 225 participants, we find that the sequential (vs. up‐front) disclosure of the final price lowers perceived price fairness by increasing consumers' attention to the final price, in particular, when the number of surcharges is high. In addition, the sequential disclosure of the final price lowers perceived price fairness because of higher perceived price complexity and lower pricing transparency perceptions. The findings suggest that firms need to be aware of both attentional and cognitive effects of the final price disclosure when designing DP.     

网络银行安全及其与电子商务关系的探讨

文章首先阐述了网络银行安全威胁及其风险因素,并在此基础上探讨网络银行安全与电子商务发展的关系,然后针对网络银行中的电子支付安全问题,提出解决的对策。     

企业生存环境的评估研究

文章利用北京、上海等城市发放的12000多份调查问卷为样本,采用结构方程模型,测算和评估了11个城市的企业生存环境水平,在此基础上提出了各城市的政策性建议和措施。     

电子商务环境下逆向物流的发展

电子商务的广泛应用,促进了物流业的蓬勃发展。随着市场竞争日趋激烈,企业需要进一步降低成本,增加顾客满意度;另外,随着人民生活水平的提高,环保意识也不断增强。以上问题,使得现代物流中的逆向物流价值逐步显现出来。本文从逆向物流类别、特点出发,分析了逆向物流的发展原因、发展障碍,并展望了逆向物流的发展趋势。     

物流现代化的关键技术之一：物流标识技术

本文以供应链物流为研究对象,专门阐述物流标识技术。对物流标识技术中的物流编码技术与物流条码符号标识技术进行了分析,并对物流标识技术在国内外物流领域的应用作了介绍     

电子商务对贸易发展影响的机制研究

电子商务的兴起对国内外贸易产生了重大影响,传统贸易的组织、业态和经营方式都受到冲击,新的电子商务模式则欣欣向荣。电子商务为什么会对贸易产生颠覆性的影响,它是通过怎样的机理和传导机制改变零售业、批发业和国际贸易的,文章对此进行了研究,从六个方面分析了电子商务对贸易发展的影响机制,并据此引申出电子商务导致的贸易理论创新。     

电子商务专业就业渠道及其拓展分析

电子商务专业培养的是复合型人才;需要通过实践不断提高实际操作技能。本文基于当前金融危机背景,对电子商务专业就业渠道及其拓展进行了分析。