石家庄品牌零售商业创新与发展研究

随国家经济体制改革,我国零售市场发生了翻天覆地的变化,使得一批批曾经红火一时的品牌商业经过激烈的市场洗礼被淘汰出局,仅有少数企业始终保持着极强生命力.通过对石家庄品牌零售商业的演进轨迹分析,展开自主创新与商业生命力的探讨,进而对零售商业自主创新策略选择进行研究并提出建议.     

Investigating the factors influencing small online vendors’ intention to continue engaging in social commerce

ABSTRACT

This study investigates the variables that determine small online vendors’ intentions to continue engaging in social commerce. Based on the theory of planned behavior (TPB) and social exchange theory (SET), eight hypotheses were developed to (1) identify the antecedents that influence small online vendors’ attitudes toward social commerce, subjective norms, and perceived behavioral control; and (2) examine the causal relationships among the variables with respect for continuous usage intention. A questionnaire survey was used to collect data on a sample of 166 small online vendor managers and employees. Partial least squares (PLS) was used to validate the proposed model. The findings show that social exchange factors (perceived benefits and commitment) significantly affect small vendors’ attitudes toward social commerce. The results further confirm the validity of TPB, i.e., attitude and perceived behavioral control have significant impacts on continuous usage intention in relation to social commerce. The findings of this study provide important insights into the antecedents of attitude for academics and practitioners, application of social computing in commerce for engaging in service innovation, and have the potential to contribute to the development of effective online marketing strategies.     

Mobile Commerce Competitive Advantage: A Quantitative Study of Variables that Predict M-Commerce Purchase Intentions

Seeking to fill a gap in current research on the conditions that would facilitate user acceptance of m-commerce, the present study investigated m-commerce users’ perceptions of performance and effort expectancies, social influence, and facilitating conditions of m-commerce trust and perceived risk. We also analyzed how these aspects affect m-commerce purchase intentions. To this end, a total of 165 adult American users of m-commerce were surveyed and their perceptions of performance and effort expectancies, social influence, facilitating conditions of m commerce trust and perceived risk, as well as their m-commerce purchase intentions, were measured. Performance and effort expectancies, social influence, as well as the facilitating conditions of trust in the use of m-commerce, were found to significantly predict m-commerce purchase intentions. The findings also provided further clarification of the facilitating conditions of m-commerce purchases suggesting that implicit motivations and approach oriented goals might be significantly associated with m-commerce purchase intentions.     

Examining the gamified effect of the blindbox design: The moderating role of price

A blindbox is a product design that incorporates uncertainty; a customer who purchases a blindbox receives a random product from a product series. The recent popularity of blindbox products calls for a rigorous examination of this product design. This study proposes a research model to examine the blindbox effects in an online retailing context. Following the uncertainty principle of gamification marketing, we hypothesize that the blindbox design can induce gameful experiences, thereby increasing customers’ brand engagement and purchase intention. We also investigate the moderation effect of an important design factor: the product price. Data from two experiments support the blindbox effects: this design leads to higher gameful experiences and marketing outcomes than a certain product. Moreover, the blindbox effects largely depend on the price: the effects are more salient at a premium price level and diminish below the average market price. Furthermore, we rule out two rival explanations, novelty and presentation richness, through supplementary tests. The findings, design issues, contributions, and directions for future research are discussed.     

Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce

In the last few years, virtual streamers (i.e., digital characters with human-like appearances) have been heavily utilized in the field of livestream commerce. This work examines how virtual streamers’ use of sensory language (e.g., words like “tasty” and “smooth” that engage the senses) shapes consumer responses to the sponsored products. A multi-method investigation, combining three online scenario-based experiments and one focus group, demonstrates that sensory language leads to a decrease in purchase intention. This negative effect is driven by the violation of language expectancy, which states that sensory language should not be used because bots cannot actually use and experience products. However, the effect changes from negative to positive when viewers realize that a virtual streamer is controlled by a human operator instead of an artificial intelligence program. These findings shed light on how language shapes consumer responses to virtual streamers as well as how to enhance virtual streamers’ success in livestream commerce.     

Tracing the history of Japanese commerce and consumption from the Genki to the Heisei era

Commerce enables the flourishing of cities. This article reviews three books on the evolution of commercial activities in Japan; including, a samurai’s account, a foreign concession’s window, and the role of shopping in Modern Japan. Lust, Commerce, and Corruption discusses how various social groups’ commercial activities influenced societal developments from the Genki (1570–1573) to the Bunka era (1804–1818). Opening a Window to the West is unique in the author’s detailed characterizations of Kōbe’s mercantile activities and how merchants influenced the city’s urban development. Finally, Marketing and Consumption in Modern Japan provides systematic investigations of the evolution of commerce and consumption in Japan, mostly from the Meiji (1868–1912) to the present Heisei era (1989 onwards). Read together, these books provide vital perspectives on how commerce has changed in urban Japan over the last three centuries.     

How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective

User stickiness is an important factor in the development of live streaming shopping platforms, which describes the degree of users' attention to the platforms. Although some e-commerce websites have provided live streaming services to improve the purchase experience of consumers, few people know how the services affect user stickiness. Building upon attachment theory and socio-technical approach, we developed a theoretical model to understand how live streaming service affects the user stickiness through users' attachment, which is tested by using 425 live streaming shopping platform's users. The results showed that technical factors (synchronicity and vicarious expression) and social factors (interaction and identification) positively affect emotional attachment to streamers and platform attachment respectively, which in turn increase the user stickiness.     

浅谈企业员工的电子商务培训

电子商务技术在国内企业的应用日益广泛,企业员工信息技术素质的普遍低下是阻碍电子商务技术应用的一大瓶颈,如何通过企业员工的电子商务技术的培训,创造出与企业信息管理设施相配套的电子商务的企业文化,是本文主要解决的问题。文章依据企业员工的电子商务培训的特点和类型,从投资、开发人力资本的角度提出了如何进行企业员工的电子商务技术的培训,并给出了一种对培训进行评估的量化测量方法。     

我国电子商务市场的培育

电子商务经过几年的发展仍处于探索阶段 ,为加快我国电子商务市场的发展 ,文章提出了需要通过培育网络消费者与电子商务企业 ,建立完善的商品配送市场 ,完善金融服务市场 ,建立合理的电子商务价格体系 ,营造电子商务氛围 ,建立网络信用体系等方面进行电子商务市场培育的思想。     

电子商务安全的讨论

介绍了安全电子商务的技术机制和国际规范 ,并对构成安全机制的主要技术即防火墙技术、加解密技术、数字签名技术、身份认证 ( CA)技术等进行了详细的描述和讨论