网络购物的交易成本分析

电子商务是一种新兴经济形式,正深刻地改变人们的生活方式。电子商务发展受到其交易成本影响,它是电子商务发展的关键。本文运用交易成本理论分析网络购物这一电子商务的主要形式,探讨电子商务交易成本内涵、影响因素及如何降低交易成本。     

Supply chain analysis of e-tailing versus retailing operation – a case study

The swift growth of e-commerce or e-tailing as a consumer retail channel has made it a serious competitor to traditional retail channels and is changing consumers’ purchasing behaviour. The purpose of this case study, based on Target and Amazon.com, is to analyse the attributes of traditional retailing, e-tailing, and hybrid supply chain models to form conclusions about the feasibility of an idealised supply chain model for the future. An integrated and generalised modelling framework is used that incorporates Six Sigma – define, measure, analyse, improve, control methodology leveraging various tools, including process flow maps, cause and effect diagram, performance efficiency metrics, failure mode and effects analysis (FMEA), and Monte Carlo simulation. Based on this analysis and research, the conclusion is that the idealised supply chain of the future may evolve into a hybrid supply chain, which includes both e-tail and retail channels. The main recommendations from this study include assessing the risks of migrating to such a hybrid supply chain and to leverage the recommended actions provided in the hybrid FMEA. To facilitate more effective and mature processes, this study can guide researchers in exhaustive empirical evaluations of hybrid supply chains, gather experiences and lessons learned for practitioners.     

电子商务实习途径研究

随着国际互联网的普及，电子商务在世界各地迅速发展起来，各界急需不同层面的电子商务人才。高等学校做为培养电子商务人才的基地，正在大力建设电子商务专业，优化知识结构，以便培养出社会所需的电子商务应用型、适用型人才。电子商务实验室是模拟体验电子商务环境的一个重要手段，是高校电子商务专业教学的实用手段，是解决该专业学生实习实训的一个重要途径。     

移动商务的价值链与商务模式研究

随着网络技术的不断进步，移动商务也渐渐成为一种新型的沟通方式，代表着网络时代商务模式发展的方向。本文从价值链和商务模式的角度探讨了移动商务的各种运作模式和利润实现模式，以期对中国移动商务的发展起到实际指导作用。     

中小企业发展电子商务的对策

文章分析了我国中小企业发展电子商务的优势,并结合其发展现状,探讨了中小企业如何应用电子商务的策略问题。     

石家庄品牌商业创新与发展

随国家经济体制改革,我国零售市场发生了翻天覆地的变化,使得一批批曾经红火一时的品牌商业经过激烈的市场洗礼被淘汰出局,仅有少数企业始终保持着极强生命力。通过对石家庄品牌零售商业的演进轨迹分析,展开自主创新与商业生命力的探讨,进而对零售商业自主创新策略选择进行研究并提出建议。     

电子产品逆向物流研究

随着电子产业的飞速发展,电子垃圾的污染日益严重。作为解决这一危机的有效途径,现有电子产品逆向物流的构建情况很不理想,本文着重分析了造成这种情况的原因并阐述了政府如何采取有效的措施激励企业建立起电子产品逆向物流体系。     

E-commerce critical success factors: East vs. West

The three main purposes of this paper are to (1) identify critical success factors (CSFs) for electronic commerce (EC), (2) investigate the explanatory power of these CSFs on firm performance, and (3) compare differences in evaluating CSFs and explaining impact of CSFs on performance among in Korea, Japan, and USA. Through a literature review and interviews with managers in EC firms, a list of 16 CSFs consisting of 111 items was compiled. Questionnaires were administered to managers of EC companies in Seoul, Korea, Tokyo, Japan, and Texas, USA. Survey results show that CSFs have very significant explanatory power for firm performance in all three countries. While security, privacy, and technical expertise are the most explanatory CSFs in Korea, evaluation of EC operations, technical expertise, and ease of use show most explanatory power in USA.     

B2B电子商务经济效率分析

B2B电子商务逐渐成为促进经济增长的新亮点和未来商务发展的趋势,对社会经济效率提高有积极的促进作用。从信息技术“生产率悖论”和经济学关于效率的研究着手,围绕电子商务网络效应本质特性和节约交易成本的基本作用,从经济学意义上分析B2B电子商务如何对经济效率产生影响,探寻B2B电子商务经济效率内涵及其制度保证。     

中国扩大新消费需求的突出梗阻与“十四五”取向

在新经济迅猛发展背景下,新消费既是促进"双循环"供求系统深度融合的核心引擎,亦是扩大就业容量、优化调整产业结构的重要抓手。随着各项政策持续加码,有力促进了平台消费、绿色消费以及共享消费等新消费模式快速发展,但受到监管体制建设相对滞后、优质产品供给不充分及基础设施薄弱等诸多因素制约,新消费潜能尚未得到全面释放。有鉴于此,我国应打造居民收入增长长效机制,培育壮大新消费群体;增强新消费供需适配性,促进新消费提质扩容;构建多元监管治理体系,加快打造智慧监管新机制;持续推进配套设施建设,建立"智能+"新消费生态体系。