电子商务对国际贸易的影响与我国的应对措施

随着国际互联网的不断拓展和日益成熟,电子商务活动在世界各国兴起并得以迅猛发展。它具有费用低廉、覆盖面广、功能全面、使用灵活、容易推广的特点,而传统商务由于存在太多的弊端,已经不能胜任现时条件下的贸易环境。电子商务对国际贸易的影响更是显著,出现了虚拟市场、虚拟公司,而且对贸易的方式和经营管理方式产生了重要影响。我国的电子商务在发展过程中存在一些问题,为此,应创造优良的法律和制度环境;加强网络基础研究和开发;培养复合型人才;积极参与国际合作;参加国际公约和贸易伙伴协议。     

Maximizing customer value via mass customized e-consumer services

While the Internet provides an ideal marketplace for customized services, its strategic potential has yet to be fully realized. In particular, multi-seller (or “cross retail”) partnerships are the key to a largely unexploited Internet strategy for mass customizing bundles of goods or services as value-added solutions to individual customer needs. This article uses mass customization successes to advance cross retailing as a comprehensive strategy that frames current Web initiatives specifically in terms of customer value. Exploiting the strategy will necessitate an understanding of the enablers and dimensions of mass customized “e-consumer services” (i.e., e-tail services, as well as service-related consumer products, that are defined and sold via the Internet). The overall success of the broader Internet marketplace will be determined not just by industry-wide cooperation, but also by the development of rich standards that allow for the highly customized bundling of products. More importantly, service providers will be differentiated by their ability to employ powerful Web interfaces within a strategy that comprehensively supports and extends a customer-controlled customization process.     

A Typology of Communicative Strategies in Online Privacy Policies: Ethics, Power and Informed Consent

The opaque use of data collection methods on the WWW has given rise to privacy concerns among Internet users. Privacy policies on websites may ease these concerns, if they communicate clearly and unequivocally when, how and for what purpose data are collected, used or shared. This paper examines privacy policies from a linguistic angle to determine whether the language of these documents is adequate for communicating data-handling practices in a manner that enables informed consent on the part of the user. The findings highlight that corporate privacy policies obfuscate, enhance and mitigate unethical data handling practices and use persuasive appeals to increase companies’ trustworthiness. The communicative strategies identified provide starting points for redesigning existing privacy statements with a view to communicating data handling practices in a more transparent and responsible manner, laying the groundwork for informed consent.     

中小企业开展电子商务的理论探悉与实践

电子商务是随着网络技术的发展而出现的新的商品贸易模式,它将为各行各业的经营及营销模式产生带来巨大的影响,并为中小企业进行更广泛的商务活动提供了商机。本文对电子商务的发展及企业对电子商务的应用提出了思路及建议。     

电子商务企业如何培养顾客忠诚度的思考

在网络时代,如何培养顾客忠诚度仍然是企业所要关注的重要问题。电子商务企业培养顾客忠诚要比传统企业困难得多,而建立和维持顾客忠诚度则是电子商务企业获得竞争优势的关键因素,电子商务企业要具体分析影响其顾客忠诚的原因,对症下药,采取相应的措施。     

大型商业零售企业的赢利模式

目前大型商业零售企业赢利模式主要有三种:商品进销价差型,或代理费型;从上游供应商寻求利润型;通过优化供应链,降低物流成本型。由于市场竞争环境的变化,这三种赢利模式的弊端日益明显,由此尝试提出一种新型的赢利模式,即商业生态系统赢利模式,并对这一赢利模式的优势和运行条件进行理论分析。     

Coveted or Overlooked? The Psychology of Bidding for Comparable Listings in Digital Auctions

This article elaborates on, and provides evidence of the herd behavior bias -- the tendency to gravitate toward, and bid for, auction listings with one or more existing bids, ignoring comparable or even more attractive unbid-for listings available at the same time -- exhibited by buyers in digital auctions. Some listings attract many bidders and become coveted, the center of bidding attention, while other equivalent or even superior listings are overlooked, receiving no bids at all. Empirical analysis using data from digital auctions across different product categories shows that this herd behavior bias is attenuated with increasing bid price, but increases with the difficulty of evaluating quality. The practical implications of these findings, and promising research opportunities in this area are also discussed.     

Dynamic supernetworks for the integration of social networks and supply chains with electronic commerce: modeling and analysis of buyer–seller relationships with computations

In this paper, we develop a dynamic supernetwork framework for the modeling and analysis of supply chains with electronic commerce that also includes the role that relationships play. Manufacturers are assumed to produce a homogeneous product and to sell it either through physical or electronic links to retailers and/or directly to consumers through electronic links. Retailers, in turn, can sell the product through physical links to consumers. Increasing relationship levels in our framework are assumed to reduce transaction costs as well as risk and to have some additional value for both sellers and buyers. Establishing those relationship levels incurs some costs that have to be borne by the decision-makers in the supernetwork, which is multilevel in structure and consists of the supply chain and the social network. The decision-makers, who are located at distinct tiers in the supernetwork, try to optimize their objective functions and are faced with multiple criteria including relationship-related ones and weight them according to their preferences. We establish the optimality conditions for the manufacturers, retailers, and consumers, derive the equilibrium conditions, and provide the variational inequality formulation. We then present the projected dynamical system, which describes the disequilibrium dynamics of the product transactions, relationship levels, and prices on the supernetwork, and whose set of stationary points coincides with the set of solutions of the variational inequality problem. We also illustrate the dynamic supernetwork model through several numerical examples, for which the explicit equilibrium patterns are computed.     

中国流通行业信息化与电子商务发展问题与政策建议

流通行业在国民经济中的影响与作用已经受到越来越广泛的认同和重视 ,这个行业所面临的国际竞争压力也日趋显现和加剧。因而其信息化与电子商务发展对整个行业的现代化进程的影响更应受到重视。政府行业主管部门和流通行业的协同努力 ,对解决流通行业信息化和电子商务发展的瓶颈问题 ,促进这个领域的发展是极为重要和有意义的     

城市商业空间结构问题与优化探讨

城市空间结构研究一直都是城市地理学的主要研究领域 ,但其中的城市商业空间结构研究则发展缓慢。本文试探着阐述了城市商业空间优化的相关理论 ,包括商业空间优化的必要性与意义 ,接着描述了目前商业空间结构存在的普遍问题 ,并指出优化的四个主要目标 ,即视觉优先、经济优先、生态优先和社会优先 ,最后指出商业空间结构优化的主要方面和具体手段。