The Methodology of Risk Perception Research

Risk perception is not strictly a matter ofsensory perception, but of attitudesand expectations. As such, it can be studied byreasonably well developed methods of attitudemeasurement and psychological scaling. Suchmeasurement needs to be applied in a pragmaticfashion, however, since the discussions of fundamentalmeasurement and requirements of scale levelsappropriate for various types of statistical analysis hasfailed in establishing a useful basis for empiricalresearch. The paper also discuses samplingprocedures and the response rateproblem. In risk perception work, there is usually abias involving too many respondents withan above average level ofeducation, but that variable tends to be weaklyrelated to risk perception variables. Finally,post-modern claims and their rejection ofquantitative methods are critically discussed.     

情感思维在企业管理中的作用研究

文章从探讨情感思维的哲学认识论、方法论意义入手，重点论述情感思维在企业管理中的功能，从而为构建企业情感思维管理的几个有效途径，营造良好的企业发展空间提供一些独特的思考。     

太监的感情生活浅析

太监在中西历史上都曾经存在过。提到太监,多数人都会因为他们的外貌或者说话的语调而嘲笑他们,认为他们是一群不入流的贱人;与此同时,多数人还会想到他们种种的恶行,对他们深恶痛绝。只是作为人,即使是身体残缺之人,太监也有他们自己的感情需要。从太监感情的选择与对象,对他们的感情生活简述一二。     

城镇化过程中小城镇居民的语言生活问题及对策——以海宁市长安镇居民为例

以社会语言学相关理论为指导,对嘉兴海宁市长安镇居民语言生活状况进行了实地调查,通过统计方法定量分析研究了小城镇居民的语言生活现状及其语言态度,并以此为依据提出在城镇化、外来人口流动和普通话普及的大背景下,如何使普通话与方言共生共处的一些可行途径。     

中国百岁老人养老问题研究

利用"中国高龄老人健康长寿"课题1998年调查数据,对中国百岁老人老有所养、病有所医、老有所乐等养老问题进行了初步分析.研究表明,中国百岁老人基本上实现了老有所养、病有所医和老有所乐,家庭在百岁老人养老中占绝对主导地位,是百岁老人经济供养、病时生活照料和精神慰藉的主要承担者,社会所起作用甚微.百岁老人的经济自立状况、医疗需求满足程度及医疗照料资源的可获性因城乡、性别及居住方式而异,并直接影响到其对生活的评价.社会和政府应更多地关注独居百岁老人及靠社会救济的百岁老人.     

Creative destruction Zhu Jia Jiao, China

Chinese water towns have experienced tourism investment since the adoption of the Open Door Policy in 1978. These river-based settlements offer an ancient small-town atmosphere, historic architecture, and a diversity of heritage commodities. The implications of this development in one such town, Zhu Jia Jiao, are examined through application of the model of creative destruction. Data collected on investments, tourist numbers, and resident attitudes reveal that this destination is in the model’s second stage of advanced commodification, which may be maintained if limits are placed on arrivals. Findings should be beneficial to other communities which are basing their development on marketing small-town heritage.     

Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective

In two experiments, we show that the beliefs women have about the controllability of their weight (i.e., weight locus of control) influences their responses to advertisements featuring a larger-sized female model or a slim female model. Further, we examine self-referencing as a mechanism for these effects. Specifically, people who believe they can control their weight (“internals”), respond most favorably to slim models in advertising, and this favorable response is mediated by self-referencing. In contrast, people who feel powerless about their weight (“externals”), self-reference larger-sized models, but only prefer larger-sized models when the advertisement is for a non-fattening product. For fattening products, they exhibit a similar preference for larger-sized models and slim models. Together, these experiments shed light on the effect of model body size and the role of weight locus of control in influencing consumer attitudes.

The Impact of Self-Esteem, Machiavellianism, and Social Capital on Attorneys' Traditional Gender Outlook

Utilizing a national sample of 106 attorneys and hierarchical regression analysis, this study identified several individual tendencies that could adversely affect women attorneys' career experiences. The findings indicated that self-esteem was negatively associated with a traditional gender outlook, and that Machiavellianism was positively associated with conservative beliefs about gender. Tolerance for diversity was negatively related to a traditional gender outlook, while work-based social agency was positively related to the preference for established gender roles. The results imply that confidence brings about greater acceptance of women's organizational roles, and that self-serving tendencies lower individuals' tolerance of women's employment. Diversity tolerance appears to prompt a nontraditional gender outlook, while social agency seems to prompt a traditional gender outlook. The organizational implications of the results are discussed along with the research limitations and recommendations for future inquiry.     

Shopping online for goods vs. services: where do experiential features help more?

This study investigates how the type of offer sold online (goods vs. services) moderates the relationships between perceived experiential values and customers' attitudes towards the website. A sample of 107 e‐shoppers of services and 110 e‐shoppers of physical goods responded to a survey on their most recent e‐shopping experiences. Results support the majority of hypotheses. It was found that although offering experiential values on the site improves customers' attitudes for both physical goods and services websites, the impact is much stronger in the case of services. Theoretical and managerial contributions are discussed.     

E-mail Advertising in Syria: Assessing Beliefs,Attitudes, and Behaviors

The present study aimed at assessing Syrian consumers' beliefs regarding, attitude, and behavioral responses toward e-mail advertising and investigating the relationships among those variables. A cross-sectional survey was conducted and it yielded 273 valid responses. The proposed model was analyzed and tested using a structural equation modelling approach. Our findings showed that both informativeness and entertainment beliefs positively predicted Syrian consumers' attitudes toward e-mail advertising. Additionally, attitude was found to fully mediate the relationship between beliefs regarding and behavioral responses toward e-mail advertising.