Gender effects on consumers’ attitudes toward comedic violence in advertisements

Abstract

This study examined gender’s effects on attitudes and tendencies to share online ads containing comedic violence. The results show that males enjoyed comedic violence more than females, when the perpetrator of the comedic violence was male, regardless of the victim’s sex; and, when the perpetrator and victim were both female. When the perpetrator and victim were of different sexes, the impact of attitudes toward comedic violence on sharing the ad varied by gender. However, when the victim and perpetrator were of the same sex, there was no significant gender difference in the effects of attitudes toward sharing the ad.     

外语学习中情感教育的策略

在当代外语教学中越来越多的人关注情感因素的作用。文章中作者分析了情感态度的作用,提出了一些行之有效的实施情感教育的策略。认为建立良好的师生关系是培养和发展学生积极情感的前提;尊重学生是实施情感教学的重要环节;营造和谐的学习氛围是实行情感教育的关键。     

Attitudes of University Students toward Business Ethics: A Cross-National Investigation of Australia, Singapore and Hong Kong

With the current globalisation and complexity of today’s business environment, there are increasing concerns on the role of business ethics. Using culture and religion as the determinants, this paper presents a cross-national study of attitudes toward business ethics among three countries: Australia, Singapore and Hong Kong. The results of this paper have shown the attitudes toward business ethics to be significantly different among the three countries. It was also found that respondents who practised their religion tend to consider themselves more ethically minded than those who do not. Additional findings on gender have also revealed significant differences between the males and females for respondents in Singapore and Australia. Males are generally considered more ethical than females across the three countries studied. Dr. Ian Phau teaches Marketing at the Curtin University of Technology. He is an avid researcher in the area of country image and branding issues. He also edits a peer reviewed marketing journal. Garick Kea is a researcher with the Curtin University of Technology. His research interests include consumer ethnocentrism, Consumer Animosity and marketing ethics.     

浅析情感因素对服装设计的影响

服装设计如同艺术表现,是一种情感的物质化表现。论文通过对情感的内涵特征、影响因素、作用意义等方面进行分析,探讨服装设计中基本的色彩、形态、材质含有的"情感因素"的作用,来了解和把握有关服装设计中"情感"的效能运用及表达。同时通过对一些著名服装设计师作品中存在的情感因素的运用与把握,进一步概述了现代流行服装中的各种情感因素的表达。     

传统民间造物艺术情感化设计反思水平的思考

反思水平的设计是情感化设计的最高层次,其核心是文化。传统民间造物艺术所包含的自然观、器物观、人际观蕴藏着中国传统文化的智慧和精髓,构成了中国传统文化稳定的内核,并与当代设计中的＂以人为本＂、可持续发展、适度设计、高情感满足和人格化设计等设计理念遥相呼应,且意义更加深广。研究传统民间造物艺术的文化内涵,对于拓展和丰富当代设计理论,提升反思水平情感化设计品质,推进中国本土化设计风格的形成,均有着重要的现实指导意义。     

当代青年的社会态度及其启示——基于辽宁省14市1912名青年的调查

调查发现,当代青年关注社会大局,重视道德规范,对政府工作态度评价较高,但其创业意愿较低,对收入分配持负面印象,且认为生活环境欠缺安全。因此,要引导青年认识到社会理想实现过程是前进性与曲折性的辩证运动过程,从青年自治和社会环境重构青年道德体系出发,发挥群团组织在促进青年就业方面的作用,并监测青年舆情,以促进社会和谐发展。     

Attitudes to pay systems:an exploratory study within and across cultures

The present study investigates employees’preferences for criteria that are used in pay systems, namely, performance, cost of living, tenure, educational qualification, collective bargaining, skill, market rate, responsibility and special demands. The study also explored variation and similarities of employees’preferences for the criteria across four countries, namely Australia (N = 162), Indonesia (N = 100), Malaysia (N = 129) and Hong Kong (N = 39). The results indicate that the respondents prefer multiple criteria to determine their pay. Preferences for length of service and educational attainment were found to be significantly different across countries, particularly between Australian and Asian samples (Indonesian and Malaysia). This variation is, in part, attributed to cultural differences. Other variables, such as age, educational qualification, position, and industry sector, have been found to be significant correlates of preference for pay systems. Implications for reward management have been discussed.     

A longitudinal examination of negative political advertising and advertisement attitudes: a North American example

This study examined the cognitive and affective components of advertisement attitudes towards positive and negative political advertising. Simulated advertisements for two US presidential campaigns conducted eight years apart were given to student samples at two state universities. The results indicated that, while overall attitudes had not changed, when examining sponsor‐positive advertisements and opponent‐negative advertisements separately the components of advertisement attitudes had changed over the eight‐year time span, particularly for female subjects.     

斯蒂文森情感主义伦理学中的道德语言研究

在斯蒂文森以前,情感主义伦理学及其思想方法看到了价值判断的矛盾多样性可能,并将这种价值判断的分歧归根于情感差异.而为什么会产生这种情感矛盾差异,在这些情感差异矛盾背后所存在的内容又是什么,情感主义并没有作认真的对待.斯蒂文森在这方面做出进一步的研究,成为了将现代情感主义理论系统化、理论化的集大成者.     

农民工生活困境的情感社会学分析

通过分析总结进城农民工的情感表达和建构,认为其情感呈现"焦灼"状态,即"内卷化"甚或"原子化"趋势明显;从制度上入手,提出加强政府和社会的责任是解决农民工情感困境的有效途径。